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   Vol. 24  No. 16

Friday March 28, 2025

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Thomas Sim, Marc Bibeau, Jens Roemer St�phane Graber, Turgut Erkeskin, Tobias W�lfel, Luis Alberto Castiglioni
   At FIATA Headquarters Sessions in Geneva pictured from left: Dr. Thomas Sim, Group Chief Executive Officer of International Freight Consultants (S) Pte. Ltd.; Marc Bibeau, PRESIDENT AND CEO, OEC GROUP; Jens Roemer, Managing Director, A Hartrodt; Luis Alberto Castiglioni, former Vice President of Paraguay, Turgut Erkeskin, President & CEO, Genel Transport & FIATA President;Tobias Wölfel, Senior Expert - Travel, Transport & Logistics, McKinsey & Company and Dr. Stéphane Graber, Director General FIATA.
    The event brought together the world’s leading logistics professionals, freight forwarders, and supply chain experts for insightful discussions, networking opportunities, and strategic collaborations including a keynote from Luis Alberto Castiglioni.

     After a long journey, as both Italian and Swiss railways decided that this Sunday was the best day for network and equipment maintenance, I arrived in Geneva after dusk.
     On Monday 17th of March at 9 o’ clock, as sharp as a Swiss clock, the FIATA Headquarters’ meeting began with a rather ambitious programme, harbouring the desire to “provide participants with key market trends and trade developments as well as an external outlook in corridors and logistics in an uncertain environment.” Michael McKay kicked the ball with some historical and cultural background for the city of Geneva, a crossroad for the world of trade and an international meeting magnet: 5,000 conferences annually, half a million delegates, 43 high level international organizations based in Geneva . . . shall we name them all? One for all: the Red Cross/Red Crescent.
Turgut Erkeskin     President Turgut Erkeskin welcomed 200+ delegates at FIATA’s HQ from 51 countries: “this year, speakers and moderators have been invited from all over the world” to animate several sessions. Among the achievements of FIATA, Turgut mentioned the excellent work with many international organizations, the achievements in FIATA’s digital policy and risk and insurance and cybersecurity policies. He also gave account of a new regional engagement programme, which – for the first time this year – will see FIATA organizing regional meetings in all regions, starting with Zanzibar, then India, Brazil and Prague in the EU. “FIATA remains focused on trade facilitation,” declared Turgut. Maybe it was not meant in that manner, but in a world which is rapidly changing, his statement sounded as an appeal to preserve the beauty of international cooperation. I am now writing in the middle of the second day of meetings and I can assure you that FIATA tried to preserve such beauty with all hands on deck!
Tobias W�lfel      Tobias Wölfel from McKinsey, during his expert key note address, referred supply and demand on international and ocean markets, trends in freight forwarding and implications for freight forwarders in future observing, for example, that ecommerce represents 20% of airfreight market. On U.S. de minimis, about which we have discussed in other articles, the risk at stake is a not negligible 50% loss. It was noted that 85% of air imports in the USA fall within de minimis. Looking at the equipment, in the long run demand for freighters and belly hold is supposed to raise, in particular thinking that 30% of freighters are already 30 years old or older. It was implied that disruptions will impact the supply side and the demand side may be consequently affected, but I personally think that this could happen only if the demand increases or remains stable, which is not a given in this period of swift decisions affecting international trade. Wölfel continued his presentation noting that freight forwarding remains a profitable market, with a high ROIC, but volatility is here to stay. M&A and consolidations will continue, changing growth dynamics among clients. Technology and digitization still offer margins to grow within the industry. It was noted that we are all “interconnected” – hence the motto of the event – and in modern trade all regions depend on one another, even China and the U.S., which are the largest markets. We were given a matrix that can give you an idea of the level of interconnection for all markets in which forwarders operate and which we are trying to show here:

Trade Chart


     Reviewing forwarders’ value proposition and focussing on the products that are less likely to be appropriated by liners, that’s the recipe to stay in business!
     In the Q&A a delegate pondered on the liners’ tendency to invade forwarders’ commercial space . . . Reflecting on the situation in Africa: “bigger size vessels pose problems not only to Africa, but also to other areas of the world”. In reply to a remark on the issues posed by the Trump presidency, Tobias Wölfel said that a lot of volatility is expected, with greater fragmentation and dispersion of supply chain, but no real collapse: “Nobody can handle business without international trade.” In the following debate an almost alarming concept materialized: “there is a risk that tech players like Google or Amazon come up with something new that we do not anticipate.” But it was contended in the debate that current gen-AI is still not able to do the forwarders’ job. My perception is actually different, but who am I to talk? Fingers crossed.
     The traditional Multimodal Transport Institute, which was next in the agenda, was the first of the FIATA bodies to be transformed into a multiple level discussion, with three breakout sessions. I find this modern approach partly satisfactory, not for this session in particular, as all subsequent sessions were similarly organized. On the one hand this is an excellent instrument to get everybody on board in the discussion, but at the end of the day the results are reduced to a summary of evidences at a common level. This is a new approach for the FIATA HQ, and probably it needs some further adjustment, but I have no doubt that these steps have been taken to enhance members’ interest and engagement, a result that was surely achieved. ‘Addressing Major Issues in Multimodal Transport Logistics’, i.e. the title selected, assured everybody that the “session [would] provide a platform to identify and address key issues affecting multimodal logistics, with a focus on maritime industry and sustainability, exploring the GHG Accounting and data management, issues affecting road industry, and role of rail transport within multimodal international transport.”   Emissions accounting took the front row then. This is such an important issue for the future of the industry that we need to give account of the discussion in some detail. Question: why regulators are putting the burden on FF’s, considering they are not directly moving cargo? It was noted that the burden stays with everybody, but “forwarders are the first point of contact and therefore they are involved. You are not directly responsible, but this is how you come into the picture.
     I would personally contend that it is all very well for regulators to look at forwarders as an informed party holding precious information, but the regulator should also understand that information does not come as a gift: it is a hard-earned element of our business and the least that could be done in return would be providing additional facilitation for those who do the job. Apropos there was a general agreement on the fact that reporting emission is a regulatory driven requirement, not a customers’ required service . . . at most, marginally. There were questions on the credibility of statistical data. In his reply the moderator said: “In terms of what shippers are doing, it is a big black box”, in other words my understanding is that we are at the beginning of the journey and it will not be a smooth one.
     Open issues emerged as though it was raining: reorganization of the road haulage sector with/through UNECE’s guidance, swapping trailers to gain efficiency, electrification of HDV’s, cross border procedures, quality in rail services and funding thereof, issues with infrastructure, as well as documents and Customs. Collaboration and infrastructure topped the bill in multimodal transport operators’ desirables. Looking at the sky, despite winds of change from the USA, the moderators were sceptical that much would change in aviation, in particular CORSIA will continue.  “There will be more and more compliance, less voluntary efforts and more market” was one of the last remarks.
     We were then huddled to the Press Conference, where we found super food and beverages in tune. The Press Conference was interesting and lively, even overshooting its allotted time. We remind the reader that parts of the conference are available on line on LinkedIn, as published by FlyingTypers’ Geoffrey Arend.
     Let us now jump to “Building Cyber Resilience with the World Economic Forum”.  In this day and age this session, hosted by the Advisory Body Safety and Security, debated one of the most important areas in forwarders’ risk assessment. Thus was introduced by FIATA: “in today’s hyper-connected world, cybersecurity has become a cornerstone of resilience and trust in digital systems. As cyber threats continue to evolve in sophistication and scale, organisations across industries face unprecedented challenges. With ransomware, data breaches, and supply chain vulnerabilities making headlines, businesses must shift from reactive to proactive cybersecurity strategies.”
Niels Beuck     We were informed by ABSS’s chair Niels Beuck that FIATA published a cybersecurity guide book for navigating the dangers posed by cyber-attacks, and analyzing what happens in your business if you have been attacked. “There could be catastrophic outcomes for companies, but there are strategies to mitigate the danger,” was noted by Niels.
     In reporting from the separate sessions, the moderators gave some takeaways: there is significant talent shortage affecting the industry, and a certain degree of lack of awareness. Employees must appropriately understand the level of risk; in small organizations outsourcing and security is delegated to only one person, this can increase the risk; cyber-hygiene must be recognized as everyone’s responsibility. Creating a platform to support smaller organizations to ensure an adequate level of security could be an answer, maybe a new mission for FIATA? People in trust, the role of communication with customers and other stakeholders on a regular basis, oversight on communication channels running are the absolute essentials. Re. shame culture: it must change! This is key to change the mind-set. Perpetrators should suffer, not the victims. Awareness and education campaigns are vital, e.g. in Germany there is a collaboration platform, which is really successful.
     My dear readers, let me leave you now with two promises: the next article will deal with air cargo and the Air Freight Institute plus, maybe a ruddier promise, that we shall take you to Vietnam in the autumn? A toute à l’heure, as they say in Geneva and in France; if I had said à tantôt, you would know that Brussels was the place. It was a long day, please bear with me . . .
Marco Sorgetti


Chuckles for March 28, 2025

Space fliers
     
     
Just as some space fliers from that big international air cargo station in the sky arrived in Florida, USA recently, earlier in the day it felt somewhat like an arrival from a parallel universe as the FIATA Headquarters Session turned futuristic, hosting a panel of older and younger people in conversation about the future.
     Everyone who is looking forward, one way or another with hopes and dreams of logisticians in coming times can take a deep breath.
     FIATA has seen the future and is talking about it!
     Talk about an hour of power.
     Here at Geneva, in the overall scheme of things for about five minutes, perhaps only a whisper of the word, but it was word up from the next generation that stands out here.
     Check us if we are wrong, but Gen Z on the half shell is a fairly rare happening at most other, if not all industry cargo gatherings.
     Kudos to Stéphane Graber, FIATA DG  and Team FIATA for encouraging all our tomorrows.
     When it comes to contact with the next generation, FIATA and its aggressive young people’s program accented by its annual outreach called Young Logistics Professionals Awards YLPA) occupies a hallowed, almost legendary and unique place of all organized transportation organizations.
     So little wonder that at HQ Meeting FIATA would also include some smart younger people mixed in with seasoned veterans, both groups spit-balling (if you will allow) some topics that we are lucky enough to capture. It’s what’s up front that counts as much as anything here.
     In the interest of staying on point dear reader, while you are pouring over these comments, imagine you  are listening in on an exchange from the next room.
     The Beatles lyrically described this type of action:
                         “She was just 17.
                         “You know what I mean!”

Gen Z Discussion

Gen Z:   
      “I really appreciate when value is accorded soft skills because I can't know everything and maybe I'm never going to know all of the ways that things operate at the company within a short time.
     “So I think appreciating soft skills is important.
     “For me I focus when it comes to retention and application,
     “I think a work-life balance is very important.
     “So I try and find that balance between, not putting in sixty hours a week but also making the effort to make sure that management respects what I'm trying to accomplish whilst also on a fast track of learning.
     “At the same time, it's kind of the balance that I try to find.
     “I don't expect a lot if I'm a new hire. I know that I'm going to be working a lot.
     “I just want to be appreciated and also have willingness from management to help me learn.”
     A final thought here puts it on the line:
     “My expectation in a few words:
     “Be open, ask for help and also get the help when I don’t know something, right away when I need it!”

Seasoned Logistician No. 1:   
     “I think, during these few early years, you’ve got to learn all you can.
     “Our company has offices around the world. We have an academy. So, for those who are interested, we have opportunities for our employees to live and work abroad.
     “This kind of international exposure, culture, religion, is in play and I think that is important because when you are young, you are enthused and everything is interesting.
And as you grow in the job your character development will also be there as a person. Most important is, you grow as a person. Traditionally, in our youth, there weren’t any conversations regarding work-life balance. Now it’s a give and take . . . it’s always a balance.”

Gen Z No. 2:   
     “The main difference is we, as a generation, have a lot of choices. When we work in a place, what we are looking for, is as much exposure as we can get Sending people overseas to work and learn is a very attractive benefit.
     “Of course once you join the industry, you understand what's required, and adapt accordingly.”

Seasoned Logistician No. 2:
     “I am one for empowerment and flexibility. What I’m saying is, there will be times when I don’t want you to leave at the assigned time because we are up to here (gesturing towards his head) moving freight, but there are other days when you can say I’m coming in late because it’s a light day. What you’ll learn and understand once you join the industry is that flexibility and communication are key. Ultimately you have ownership of what’s going on.”

Gen Z No. 3:    
     “I have had some experience in the supply chain industry and the expectation from the company has always been about how much value a person is adding to the business.
     “What was most important for me was that employers should understand that every person is very unique and they have their right to work as per their own terms.
     “Referring to flexibility, it works both ways. I prefer working for a company that recognizes my abilities and then allows me to work accordingly and not enforce strict company policy. Bottomline is whether I’m performing to my best proficiency.
     “Recognizing that there are different personalities in the workforce, some people function better with strict company policy. So a company that sees employees as individuals with different strengths is very appealing to me.
     “That kind of flexibility was there when I chose between two job offerings recently. I preferred to work with the employer who trusted me on my time-management skills, that yeah, this guy will get the job done, whether he is working from home or working in office.”

Seasoned Logistician No. 3:
     “Since Covid 19 changed the landscape yes, company HR departments are recognizing the human factor and are investing the time in understanding the patterns of different kinds of personalities that they are potentially going to hire. Yes, there are policy rules, those are necessary, but more and more companies are incorporating the flexibility that is required in this environment to have a successful business with happy productive employees.”
      Good going, FIATA. This session was unique and enlightening.
GDA/SSA


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Hoyce Temu      Right now in 2025 is an exciting moment for the Government of Tanzania through the President of the United Republic of Tanzania, Dr. Samia Sulu Hassan.
     She wants to see things taking place.
     The United Republic of Tanzania wants to be the hub gateway of Eastern Africa and the southern transport corridors by linking the hinterland and the seas to the world.
     To hear Madame Ambassadeur Tanzania Hoyce Temu (above) explain it, as she did today in Geneva at the FIATA Headquarters session, singing the blues about future business possibilities of Tanzania, is right in tune with all Tanania's master plans for the future.
     “The Tanzania National Blue Economy Policy of 2025 is the key driver in our country's economic strategies,” said Madame Temu.
     “Focus based on our location and current numbers is on the sustainable utilization of marine and water-based resources.”
     Tanzania’s ‘Blue Economy’ transport sector has a number of players including ministries responsible for maritime transport plus other regulatory authorities, ports authority, shipping lines, shipping owners, maritime institutions and others onboard as integral parts of this exciting program.
     It's location, location, location driving the Tanzania Blue Economy shipping initiative. Currently 80% of global trade by volume and more than 70% of global trade by value are transported by sea.

Allie Place, James Celli 
Click Photo To View

    FIATA International Federation of Freight Forwarders Associations Geneva Headquarters Meeting Announces Sustainability Awards.
     When was the last time you witnessed the celebration of youth at an logistics gathering?
     Today FIATA carried forward its tradition of encouraging the next generation of logisticians as it marked the successful conclusion of the 2024-2025 edition of the Global Sustainability Supply Chain Student Competition (GSCC), an initiative dedicated to fostering innovation and sustainability in logistics.
     This year’s competition has once again demonstrated the transformative potential of young talent, bringing fresh perspectives to some of the most pressing challenges in global supply chains.
At the forefront of this success is Team SCOPE, the gold-winning team of this year’s edition, from the University of South Carolina Darla Moore School of Business of South Carolina, USA, whose outstanding contribution has set a new benchmark for creativity and problem-solving in the field.
     Their innovative approach reflects the growing need for sustainability-driven solutions in logistics, reinforcing FIATA’s commitment to shaping a resilient, efficient, and environmentally responsible supply chain.
     FIATA and GSCC warmly congratulated the gold-winning team, Quintan Boyle, James Celli, Allie Place and Kort Wise.
     Our Marco Leonardo Sorgetti advances this brief conversatin with the winners.

TALKING PICTURES
FIATA HQ

Nils Beuck
Click Photo To View

     Up Close & Personal at FIATA International Federation of Freight Forwarders Associations Headquarters Session in Geneva With Niels Beuck.
     Mr. Bueck works for the DSLV Federal Association for Freight Forwarding and Logistics.
     The German Parliament has just voted in favor of a €5 billion infrastucture fund.
     Here, Herr Beuck speaks with Marco Leonardo Sorgetti who reveals what is likely to happen next.




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