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       A 
        R C H I V E S 
      LARSEN 
        AT LARGE 
      
         
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                 Air 
              Cargo News welcomes the voice of experience Jim Larsen to our editorial 
              team.  
                   For the past decade as director of 
              cargo marketing for The Port Authority of New York & New Jersey, 
              Mr. Larsen has been among the select handful of airport and industry 
              cargo experts travelling the globe while attending important conferences, 
              seminars and government functions.  
                   Prior to his service at America’s 
              most important air cargo gateway, Mr. Larsen served in management 
              positions in every aspect of air cargo for more than 40 years including 
              a stretch of service at air cargoís innovative and pioneering Seaboard 
              World Airlines.  
                   “Jim Larsen At Large” will appear 
              as a regular feature of aircargonews.com and the monthly newspaper. 
               
                   Feedback can be directed to Jim at 
              Larsen@jfkaircargo.com 
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      THE 
        NEWS FITS AND PRINT 
           I 
        had intended this week’s column to address cargo security at U.S. airports. 
        However the tragedy of Columbia overshadows everything. Just like many 
        of my colleagues and friends, I am left speechless by the unexpected loss 
        of Columbia and its brave crew of seven.  
             Yet another devastating incident took place 
        the same day. Unlike Columbia, this avoidable “tragedy” was perpetrated 
        by the press. It seems every time lately that something devastating or 
        profound occurs, reaching across borders and oceans to touch everyone 
        whether directly involved or not, the event takes on a life of its own, 
        fanned by an overzealous press.  
             I was part of the story during the terrible 
        attack upon the World Trade Center 9/11/01, having spent those first few 
        terrifying moments on the 65th floor of One WTC as the building rocked 
        like it would tip over, then racing down 65 floors just before my entire 
        world came crashing down in what must be considered the worst day in American 
        history.  
             For me, Saturday February 1 and the news 
        that our Space Shuttle had fallen from the heavens, carried with it an 
        eerie feeling of déjà vu. The better part of that day I watched the Columbia 
        story unfold with detachment on television, to observe the press coverage. 
        Before long I was struck with a sense of melancholy and personal loss 
        from 9/11, that will never entirely go away.  
             The press, post-Columbia were wild animals 
        fighting over the kill. Reporters immediately pre-empted any other news 
        items in order to bring to us continuous coverage.  
             A kind of race is still on, almost unabated, 
        as this is written February 3rd. All day, Saturday February 1st, regular 
        broadcast and all new channels spoke endlessly about an event they knew 
        absolutely nothing about.  
             To orchestrate the coverage, the networks 
        continually showed the same film clips of the accident over and over again, 
        while parading an endless army of experts with a different supposition 
        as to what happened and what it all meant.  
             Tragedy turned into a disgraceful display 
        of bad taste. One well-known newscaster actually said this: “News has 
        just come in to this station exclusively that NASA officials are meeting 
        at this very moment. “We have no indication of what they are meeting about 
        but this newscaster believes it is to find out what happened and I would 
        also venture to say that there will be more meetings as things progress.” 
         
             What blather! Anybody can be an anchor news 
        person. Why not hire the wonder dog Rin-Tin-Tin to deliver the news? In 
        short, if you are able to demonstrate that you at least have the I.Q. 
        of a dog, you might have been on TV last Saturday. In fact, one eyewitness 
        described what her dog heard at the time of the incident and that interview 
        was played over and over throughout the day for all audiences, and most 
        likely was translated into every language known to man. I kept thinking 
        that if a station hired wonder dog Rinnie-they could scoop the poop from 
        that canine that heard something!  
             As the day wore on and facts begin to trickle 
        in, viewers were bludgeoned with opinions and statements from some credible, 
        and perhaps some incredible experts in the field of anything from space 
        travel to auto lubrication. These “experts”may or may not have seen the 
        Columbia accident, but all claim to have seen or heard something.  
             Add to this, the reports from the crash 
        site coldly describing the retrieval of body parts and now the attempt 
        to reach the lowest common denominator began in earnest. I kept thinking 
        about the impact on the victims’ families, and the kids, suddenly without 
        moms and dads, as this ghoulish television fest continued.  
             I guess we must sit back and remember why 
        these news people appear in that little box in front of us. It’s not because 
        they are experts in their field or even graduated tops in their class 
        in communications. They appear before you because they sound credible 
        and of course they are also selected because they look pleasant. We must 
        keep reminding ourselves that the main reason the news is on the air is, 
        to sell toothpaste, cereal, automobiles, furniture and a host of other 
        articles that are being advertised while you watch.  
             Reporters are in fact readers who are nothing 
        more than talking heads with scripts on prompters placed in front of them. 
        Some of these faces I observed Saturday, demonstrated that even after 
        reading the news, they had little or no idea what they are talking about. 
        It’s a shame that we allow ourselves to watch these uninformed ghoulish 
        reports and even look for more.  
             The newspapers on the whole did a better 
        job. Newspapers also allow some space to the observer. It’s not that newspapers 
        are less compelling, its just that a newspaper will be there when you 
        get to it, or decide to get back to it. If the article appears uninformed 
        or seeks to be sensational by concentrating on the macabre, don’t read 
        it.  
             TV on the other hand seems to rule by ambush, 
        sensational and otherwise. I do not lack compassion for the crew of Columbia. 
        Like almost everybody else, my heart goes out to the families.  
             We should also remember that man has been 
        going into space since the 1960s with very few mishaps. I have always 
        respected the brave astronauts, because each time they venture into space 
        they risk their lives in a way very few of us could ever imagine. 
             Astronauts are heroes and deserve the respect 
        and the admiration of Americans and people everywhere. When things go 
        terribly wrong, they also deserve a dignified period of mourning without 
        the press and every politician who thinks he or she might get a vote, 
        by venting opinions for ratings.  
             But for Columbia, I believe an excerpt from 
        an editorial by Buz Aldrin sealed the moment: “In any case, this tragedy 
        is no reason to give up on manned space travel.”  
             Once in a ceremony given by the Society 
        of Experimental Test Pilots for the Apollo 11 crew in 1969, Gill Robb 
        Wilson, a founding father of America’s Civil Air Patrol wrote:  
             “Somebody has to give himself  
             As the price of each frontier  
             Somebody has to take a course  
             And climb to a rendezvous  
             Where a lonesome man with a will to learn 
         
             Can make the truth shine through.”  
             Maybe next time, (although we all hope and 
        pray that there won’t be a next time) we will not follow this disgusting 
        and irreverent and ultimately useless course, represented as reporting 
        the news. 
        
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