AT BKK 2009
IATA To Widen C2K
There
is activity of immense importance to the future of air cargo, a veritable
giant leap from the ordinary that will take place in Bangkok, Thailand
next March as IATA hosts its Third World Cargo Symposium titled “Focus
On The Customer—Delivering in Turbulent Times”.
What has happened is that large sucking
noise you have been hearing is driven by the world financial meltdown
and is a real game changer bringing even more meaning to getting the process
of air cargo right.
We are wishing that IATA Cargo were meeting
right now, just as a large segment of the air cargo business is circling
the wagons at a trade show in Asia that many in attendance, given their
druthers, probably would have rather not attended if refunds were an option.
Value for money is what moves IATA Cargo
forward into a vacuum created by widespread uncertainty as industry stakeholders
in ever expanding numbers hungry for information about what happens next
and also best industry practices, seem to be everywhere and all at once.
The IATA World Cargo Symposium held annually
for the past two years, first in Mexico City and last year in Rome and
next year in Bangkok (March 2-6), eschews everything else, for meaningful
air cargo industry best practices sessions and three days of top level
networking amongst 800 or so most important air cargo people in the world.
If there ever was a time for the right people
to bubble up in air cargo when most needed, it may be right now.
Aleks
Popovich, IATA Head of Cargo seems to take all of this one day at a time.
For a couple of years now since Aleks Popovich
took over as IATA Head of Cargo the man has been saying that our industry
has got to change drastically to embrace the world business environment.
Slowly with determination, extreme dedication and purpose, that vision
is coming into focus.
Now as world events continue to unfold challenging
every part of transportation as never before, IATA Cargo has been moving
to an even wider venue by pressing home the proposition of change, further
emphasizing e-business and other initiatives, offering the promise of
vital new opportunities for the air cargo industry.
“Since we recognize that the world
is fast becoming a single market, the industry needs to focus on bringing
global solutions to every facet of air cargo.
“The IATA Cargo E-Freight initiative,
and push for global harmonized security standards plus continued implementation
of Cargo 2000 are top priorities,” Mr. Popovich insists.
As mentioned at the top, The IATA World
Cargo Symposium will draw top air cargo people from all over the world.
One topic that will be given the full treatment
as part of the overall theme for 2009 of managing change in these troubled
times is Cargo 2000 or C2K as insiders call the process that offers real
change to the way the industry does business.
Air
Cargo News FlyingTypers asked Lothar Moehle who has been
connected to Cargo 2000 since 2003 and will conduct an all important C2K
track at WCS 2009 to talk about where Cargo 2000 is today and is headed
tomorrow.
“C2K was founded to improve the quality
of the airfreight industry effectively through cooperation.
“All other parties of the transportation
chain that have joined to date demonstrate that coooperation doesn't stop
with carriers and forwarders.
“Our members are now measuring and
reporting on a regular basis on more than one million airfreight shipments
every month.
“This we feel is a great achievement,
considering C2K’s humble beginnings. “The trend surely will
continue, as our members are committed to measure all of their shipments
within their network.
“Although we publish only data for
shipments within the C2K community, our members are in the stage of planning
and measuring shipments with partners outside of the C2K community.
“Under Aleks Popovich we have re-structured
C2K on a solid foundation.
“There is now for example Cargo 2000
regional directors for IATA Area 1, Area 2 and for Area 3.
“In addition, we are in the process
of hiring a Cargo 2000 Technical Director.
“Previously, it was only (the late)
Ron Cesana and I who looked after all our members.
“The new Cargo 2000 structure better
enables us, to support our existing stakeholders in their quest for quality
improvement.
“This includes also spreading awareness
within our members’ internal networks.
“Since WCS Rome earlier this year
Cargo 2000 has expanded by 10, bringing our total membership to 71.
“Growing membership underscores that
C2K is achieving a higher awareness level in the global industry.
“But I have noticed that when I am
walking into any meeting today, there are many people in the room who
have heard about Cargo 2000.
“This was not the case just 3 years
ago.
“It is fair to state, that Cargo 2000
has been recognized as the "Quality Organization" of the airfreight
industry.
“But it is vital that logisticians
and others clearly understand, what Cargo 2000 is all about.
“Everyone needs to realize from the
get go what Cargo 2000 as an organization can do, and also what we clearly
can't do.
“C2K is not a supermarket, where one
goes to buy a kilogram of quality.
“Cargo 2000 has developed a process
and the logic of the process control.
“We are not providing any software,
nor does the C2K membership solve all the problems.
“At the end of the day, it is our
members who have to have the commitment toward quality and the urge to
improve the quality constantly.
“They need to apply the rules of a
solid Quality Management System.
“The commitment toward quality improvement,
is driving everything we do at C2K.
“In one way you can compare Cargo
2000 with a school.
“We provide the infrastructure, teaching
material and tutors, but it's the student (members) who have to do the
learning and the homework.
“In Bangkok next March at WCS 2009
we certainly will continue to focus on the customers / shippers - same
as the entire WCS.
“But we will also take the opportunity
and discuss advantages that C2K can unlock to improve the air cargo business
with potential new members.”
Looking at Cargo 2000 and other aspects
of the IATA itiative for air cargo, it is clear that Aleks Popovich has
a vision for air cargo and somehow he has been able to marshal the big
and at times cumbersome bureaucratic organization IATA into pointing to
a heading in the direction of real change for the industry.
Aleks has a heavy lift to be sure.
He deserves support, and in fact it is in
our own self-interest to support that effort.
The third IATA World Cargo Symposium combines
the theme of "Focus on the Customer" with the critical need
for the cargo supply chain to operate and compete in increasingly turbulent
times.
Date and Location: March 02 - March 05, 2009. Bangkok, Thailand.
Centara Grand at Central World Hotel Bangkok
Register before December 16 for special savings.
www.iata.org/events/wcs09
Geoffrey
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