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A
R C H I V E S
LARSEN
AT LARGE
Air
Cargo News welcomes the voice of experience Jim Larsen to our editorial
team.
For the past decade as director of
cargo marketing for The Port Authority of New York & New Jersey,
Mr. Larsen has been among the select handful of airport and industry
cargo experts travelling the globe while attending important conferences,
seminars and government functions.
Prior to his service at America’s
most important air cargo gateway, Mr. Larsen served in management
positions in every aspect of air cargo for more than 40 years including
a stretch of service at air cargoís innovative and pioneering Seaboard
World Airlines.
“Jim Larsen At Large” will appear
as a regular feature of aircargonews.com and the monthly newspaper.
Feedback can be directed to Jim at
Larsen@jfkaircargo.com
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NEW
YEAR OPPORTUNITIES
2003
marks the 100th anniversary of the Wright Brothers first flight, in a
heavier than air machine, at Kitty Hawk, North Carolina. That event is
considered the birth of aviation as we know it today.
However aviation may suffer one of the biggest
setbacks in itís 100 year history in the same year that it celebrates
this milestone.
Two of the largest carriers in the U.S.,
United Airlines and U.S.Airways, after recently taking shelter in Chapter
11 filings, are drowning in debt .
Meantime a third, American Airlines appears
to be struggling to keep its head above water.
In 2001 the nation’s airlines lost a combined
$7 billion.
These same carriers are expected to report
losses close to $9 billion for 2002 .
The New Year, 2003, opened with stocks in
the three big U.S. carriers at all time lows: United Airlines $1.30, U.S.
Airways $0.28 and American Airlines, although much healthier, closing
at $6.72 per share in the first week of trading.
The numbers tell us what we already know
clearly displaying the public’s lack of confidence in aviation.
With the previous two years disappointment
, what can air cargo expect and just as importantly do about 2003?
Certainly the industry is in for some retrenching.
History has shown that times of great turmoil, financial and otherwise,
in the airline business also means casualties! Certainly, there will emerge
a stronger leaner United/U.S Airways through possibly a merger of the
two companies.
While few would like to address the unthinkable,
at worst, one of the two might cease to exist.
It’s happened before and there is no reason
to believe it can’t happen again.
There is ample reason to immediately stop
cold any doomsday scenario.
In other words, the overwhelming challenges
to US Airways and United should not be allowed to continue without some
attempt to change the playing field in favor of the beleaguered carriers.
For example, help could come in the form
of allowing foreign investment in U.S. carriers rather than sporadic handouts
by the Government.
Protectionism, in this case, doesn’t apply
anymore. In this age of globalization, the thought of compromising the
nation’s security, by allowing foreign investors to prop up our ailing
airlines, does not make sense.
During the Gulf War for example, foreign
carriers were used to carry cargo to the war zone.
The U.S. Post Office which, in the past
would move mail only on U.S. carriers, now uses foreign carriers all over
the place as well.
Should the government deem it necessary
to restrict the movements of U.S. carriers during time of conflict they
can easily take over the operations of those carriers and their personnel
at any time they wish to do so.
It’s time for the industry to get up and
say:
“Government, either get into the business
of aviation or stay the hell out.”
These occasional governmental, albeit political
forays into the airline business in sum total have never done much good.
The main reason is, that beyond coming to
the rescue with the media mills blaring, government historically, pays
little attention long-term to the airline business.
Take the case of the U.S. flag carrier and
pioneer carrier Trans World Airlines. TWA that went out of business before
9/11 only to end up on a list to get an economic bailout because of 9/11.
Clearly, somebody had their head screwed
on backwards on that one.
But back to where we started. How are we
looking for 2003? Using no crystal balls, no models, just gut feel, the
industry will continue to struggle through another year of mediocre performance
not only because of sluggish economics but also because of the monetary
damage that’s already been done to the carriers, both on the passenger
and the cargo side. Add to this the cost of security again for both passenger
and cargo operations and the picture worsens.
Don’t believe for one minute that the government
is going to pick up the tab for the TSA or for the development of the
new technology to be used for screening of passengers and cargo. Also
don’t believe that the traveling public or the shippers of cargo are prepared
to shell out more than they presently do for these added services.
Either up front, or through the back door,
the industry will get stuck with the bill, an expense the size of which
has never been seen before.
The airline business will wake up one day,
like the poor slob, who is presented with a dinner tab large enough to
choke a horse, after his date has left the restaurant with another guy,
leaving him sitting at the table alone.
Consider for a moment, a future vision of
surviving carriers like Jet Blue or Southwest Airlines.
Now on final approach into Pisa, Italy with
a load of happy vacationers who have munched on blue potato chips during
their trip, all the way across the Atlantic from New York.
Across the ramp in the cargo area, those
same passengers get a good look at the new integrated carrier, DHL, which
has gladly used every advantage, and the might of the German Post Office’s
deep pockets to take the lead in the transportation of international express
packages from their rivals, FedEx and UPS.
Maybe,
2003 will not be such a great year for business. But we must not think
for one New York moment that any of us gets a pass to sleep through the
next twelve months.
To all of you out there in cargo land, Happy
New Year.
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