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   Vol. 16 No. 93
Tuesday November 21, 2017
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Digitalization To Forwarders Not So Fast

     Last week Messe München, the folks that bring you Air Cargo Europe every other year, once again organized Logitrans International Transport Logistics Exhibition in Istanbul in conjunction with EKO Fair Limited, Munich.
      Traditional air freight forwarders are being challenged by new ‘digital’ market entrants across their service portfolios.
      The start-ups come in many guises. Some market themselves as cloud-based e-forwarders, brokers, or online sales platforms.
      Others manage rates and data, sell information, and/or offer predictive logistics services.
      But what sort of threat do they really pose to incumbent forwarders?
      What the new entrants usually have in common is a firm belief they can reduce costs and improve efficiency for customers when compared to traditional forwarders, who they often characterize as ‘analog’ and paper heavy.
      For example, the CEO of one new entrant told your correspondent that “some forwarders are still using fax machines” and even the biggest “are stuck with expensive legacy IT systems.”

Soft Underbelly

      Certainly, the forwarding industry still has a lot of modernizing to do, and this is the opening new entrants are looking to exploit.
      In 2016, for example, more than 50 percent of the global air trade was still reliant on paper-based processes.
      And, according to one shipping analyst, about half of all bookings for container shipments continue to be made manually.

Certainty or Hubris?

      Indeed, the shipping analyst also told FlyingTypers that “up to a third of shipping invoices are reported to contain errors, despite the introduction of e-commerce capabilities by shipping lines more than 15 years ago.”

A Closer Look

      But so far at least, both the air freight industry and ocean container shipping have proven remarkably difficult markets to master for digital start-ups, which in many cases are backed by millions from venture capitalists.

Cathy Counters

      Cathy Roberson, founder and head analyst at U.S.-based Logistics Trends & Insights, said the industry was moving in one direction on digitalization, but how much of the market new entrants would be able to secure was, as yet, unclear.
      “According to our Evolving Freight Forwarding Market survey, 92 percent of survey respondents believed that digitization will add value for freight forwarders,” she told FlyingTypers.
      “Digital forwarding companies are promoted as providing a more proficient means of obtaining cargo.
      “However, there are limits to many of these solutions such as fewer trade lanes offered and a lack of true cost savings.”

Same Old Same Old

      “Many similarities exist among the digital forwarding companies. “However, there are some impressive service offerings from some, such as FreightHub’s transparent invoicing. Customers receive a breakdown of all costs—rate, applicable surcharges and fees, and FreightHub’s cut,” Cathy said.
      “Flexport is another that offers transparent invoicing as well as collaboration among supply chain partners and much more.
      “Flexport is now moving into physical asset ownership by leasing warehouse space for customers.
      “In my opinion,” Cathy said, “Flexport is a truly transformational forwarding company that has the ability to change the forwarding market as we know it.”

Not Taking It Lying Down

      However, as Roberson noted, traditional forwarders are kicking back at the upstarts, not least by investing in technology with the goal to digitize services such as rate comparisons, booking, and tracking.

KN + NextGen

      “For example, Kuehne + Nagel recently launched its ‘KN+NextGen’ strategy, which the Switzerland-based forwarder believes will lead the industry’s transformation by digitalizing commodity shipments, training e-forwarders, and exploiting value chains.
      “This incorporates innovations such as ‘eTouch,’ a technology platform K+N claims will provide online quotes, invoicing, and track and trace options for high-volume shipments, exactly the type of cargo that most new entrants are initially targeting.
      “K+N has also been working with the Alibaba Group to offer global air freight and LCL solutions to the company’s e-commerce customers. “This includes instant quotations and the booking of pickup and destination delivery services for air freight consignments via Kuehne + Nagel’s digital solution KN FreightNet on Alibaba.com.”

Panalpina Rolls Out Change

      Elsewhere, Panalpina will significantly increase its profitability as of the end of next year thanks to the continued rollout of a new, “state-of-the-art” operational IT platform.
      Earlier this year, the platform was successfully implemented in Germany, and the rollout in the U.S. has begun with China now next in line for 2018.
Lucas Kuehner      Once the U.S. and China are up and running, the Switzerland-based forwarder expects some 60 percent of all its forwarding transactions to be handled on the new system.
      Lucas Kuehner, Panalpina’s global head of Air Freight, told FlyingTypers that a new customer portal, which—in a first phase—will provide instant quotations for ad hoc air freight due to automated rate calculations, will also help fend off new digital challenges when it is launched in 2018.
      The system will include door-to-door transactions, global coverage, and 24/7 accessibility.
      Rates can be viewed and freight booked instantaneously with a few mouse-clicks and without the need to pick up a phone or write an email.
      “We’re months away from this,” he said.
      “Online access for customers so they can get a quote and book online is something we’re working on with a lot of energy at Panalpina.”
      “Rate volatility,” Lucas Kuehner said, “is here to stay in the industry, so with online services you need to respond very quickly.
      “This is what customers want—access to space and door-to-door rates in real-time.
      “Our automated platform allows us to respond very quickly to customer inquiries by providing competitive rates as well as cargo capacity either through our Charter Network or best-in-class partner carriers.
      “This requires a new channel for us, but it won’t make existing channels obsolete because it will take time for customer behavior to change.”

Trending Along Together

      Asked if new entrants had given the development of these new services a push, he responded: “Yes, I think it’s all about execution and people in this industry know that. But it’s a trend and we want to go that way, and so do customers.”
      But, he added, air freight forwarding is not just about rates; successful fulfillment of contracts remains critical to meeting the needs of customers.
      “There’s a lot behind forwarding in terms of execution and contracts—all the parties need to be in line. Customers are also more demanding nowadays in terms of getting added value for their supply chains and businesses. It’s about the entire customer experience. That’s the challenge for new players.”
Tobias Meyer      Tobias Meyer, (right) COO of DHL Global Forwarding, admitted digitization was affecting freight forwarding and logistics as it was every other industry, but he said DHL saw it as an opportunity and has already migrated most trade documents to electronic formats, many of which can be accessed online by customers. The company has also, amongst other initiatives, created a selling rate database that now covers Air Freight, as well as ocean freight FCL and LCL, and offers global coverage.
      “This was a major effort—we are operating out of more than 650 sites globally and wanted to maintain a global approach,” he said. “Particularly for consignee-controlled business, this removes the need for the destination point to inquire with the place of origin on rates before issuing a quotation, at least for most cargo types. The selling rate database enables us to issue quotations faster and also provide self-service functionality online.”
      According to Meyer, digitalization opens new opportunities to rethink processes, solve customers’ problems better, and provide added value for our customers.
      “In a digital world customers expect better shipment visibility, which we have improved significantly over the last year, and easier, more efficient ways to interact,” he explained. “Overall the digitalization of logistics—from small process improvements to new business models—is an exciting journey and we have many great people working on related topics. Many digital natives find it much easier to work for us than they thought before they joined.”
      He insisted shipment visibility was critical for customers, as it delivers “great added value to our customers.”
      DHL has a range of new digital features aimed at the air freight market due to be launched next year, and already offers online quotation and booking functionality live for Air Freight in 20 countries, with plans to expand this to more geographies and more services in the future.
      “So we are moving to make freight forwarding services easier to use and provide better shipment visibility, which is a key customer demand across segments,” he added.
      The key message from the world’s leading forwarders? The new entrants will clearly not have it all their own way.
      And, as Roberson noted, incumbents have one huge advantage over the start-ups: “As noted by our survey, the one thing customers value most from a forwarder is their trade expertise. Traditional forwarders still have an edge on this value point, with many taking a consulting role to advise customers the best trade routes and best ports and/or airports as well as modes of transportation.”
SkyKing


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Domestic India Growth Spotlight


     Intra-India air cargo is a hot growth ticket for India currently.
     A recent ASSOCHAM-Yes Bank study pointed out that domestic cargo has registered a growth of 8 percent at a CAGR during FY07-17, while international cargo grew at 6.2 percent annually during the same period.
     Factoring that air cargo in India contributes about 20 percent of airlines’ revenues, the potential for growth and profits in this sector is huge.
     Recently drivers for growth in domestic cargo include liberalization of the economy, airlines charting out new routes, reforms in government policies, and advanced technology.


The Challenges

     However, a closer look reveals that the domestic air cargo sector of India remains fragmented and faces challenges—the foremost among them namely being the lack of connectivity.
     The problem is connecting cargo volumes of Tier-2 and Tier-3 cities that lack appropriate cargo infrastructure with major cities for air transportation.


e-Tail To The Rescue

     The India e-tail sector has stepped in to some degree. The sector has the opportunity, according to market watchers, to reach a value of $76 billion by 2021. Put alongside this are the 348 million Indian Internet users, according to 2015 figures.
     Today 50 million online shoppers come from Tier-1 and Tier-2 markets in the country.
     According to the India Brand Equity Foundation (a trust established by the government’s Department of Commerce with the primary objective of promoting and creating international awareness of the ‘Made in India’ label in markets overseas and to facilitate dissemination of knowledge of Indian products and services), the country’s retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players.
     The market currently accounts for over 10 percent of the country’s Gross Domestic Product (GDP).
     The retail market is expected to grow at a Compound Annual Growth Rate (CAGR) of 10 percent to $1.6 trillion by 2026 from $641 billion in 2016. India is expected to become the world’s fastest growing e-commerce market, driven by investment in the sector and rapid increase in the number of internet users.


Booming e-Commerce

     India e-commerce sales are expected to reach $120 billion by 2020 from $30 billion in FY2016.
Further, India's e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.


Asia Pacific Leading The Way

Malcolm Monteiro     Recently Malcolm Monteiro, CEO, DHL eCommerce noted that e-commerce purchases in Asia Pacific were more than in North America and the region is currently leading the growth rate for the sector globally.
     While online retail shoppers form one side of the picture, the other is the logistical challenges.
     One of the major logistics challenges according to Monteiro is that e-commerce logistics are different from conventional logistics since everything happens outside the web. The aim was to maintain zero inventories, ensure high delivery speeds and achieve maximum reach.
     Where, then, does domestic air cargo come in?
     Those in the express logistics sector do not use air cargo for e-commerce deliveries.
     While DHL can bank on Blue Dart to send out last mile deliveries, Monteiro notes “strong capabilities in value added last mile deliveries in India.”
     Elsewhere, DTDC, a leading domestic courier and express logistics company, still believes in surface transport reasoning that the aforementioned infrastructure remains inadequate for deliveries by air.
     Ramesh Mamidala, CEO, Celebi Delhi Cargo Terminal Management India, thinks somewhat the opposite, noting that a large percentage of India’s domestic air cargo is driven by e-commerce.
     Elsewhere Delhi airport has been able to ramp up the infrastructure to handle the high volumes but it is still grappling with growth.
     At Delhi, work continues on creating the domestic cargo terminal, which is expected to handle 550 tons cargo a day of automated air cargo.


India Post Gets Shot In The Arm

     India Post, which had—just a few years ago—almost become defunct, has resurrected itself piggybacking with e-commerce.
     With the widest reach in the country, today Amazon along with a few other e-commerce portals are utilizing India Post.
Tirthankar Ghosh


         

Cargo Rose Of San Antone
  Our job is to create a commercial success at San Antonio International Airport.
  Our airport,” declares Marcel Johnson, vice president business development, “is served by several major airlines including United, American, and others.
  The airport is a joint-use facility that also serves (since 1941) as Lackland U.S. Air Force Base.
  So we are a unique and well-qualified full-service gateway, where the military shares space with civilian enterprise.”
  If San Antonio is worried about its bigger, more entrenched airport rivals elsewhere, the city that saw a small adobe fort hold off a vastly superior army for 13 days in 1835 during the siege of the Alamo seems ready to strike its claim as a major air cargo hub in 2017.
  We see the developing role of logistics providers and new generation service forces coming into the industry and setting up entirely new operations end to end,” Marcel said.
  San Antonio may have a big deal it is working on buttoned up at the moment and cannot name names, but it hardly matters. The new operator it hopes for points directly to one particular online retailer, which will soon be fielding one of the largest fleets of main-deck, all cargo aircraft in the world.
  We have excellent trucking and rail connections and huge amounts of land to create and grow into anything possible, including aircraft maintenance and of course just about everything connected to a dense and complete shipping service zone.
  Our goal is to continue to invest and grow our business, and we are looking for partners,” Marcel said.
  Our catchment area is very rich in talented labor with more that 12,500 people on the job at the airport today carrying several valuable skill sets in manufacturing and logistics that are easily adaptable to our growing enterprise,” Marcel Johnson said.
Sweet Medium Colada, Please
The man behind a good beverage at Avianca’s stand at Air Cargo Americas earlier this month—whether you wanted a cup of coffee, a colada, or a cappuccino—was a particularly sweet-faced gent, Octavio Ramos.
  I keep the machines working,” 80-year-old Octavio said.
  We have a snack machine, a coffee machine, a sandwich machine, and a soda machine,” Octavio smiles.
  Wasn’t like that when I came over here 50 years ago from Cuba,” he recalled.
  But today, everything is up to date in Miami, my adopted home, and I love it.
  “I am going back to Havana to visit soon,” Mr. Ramos said.
  We offered that he might see some of the same cars that were there half a century ago.
  “Yeah, but I am not sure what to expect otherwise,” Octavio replied.
  “My grandson here, Ricardo Contregas, who came to Miami just two years ago, tells me about life in Cuba, but I will go there and see for myself.”
  No doubt, the Cuban skill to keep things going against all odds—whether making a successful life in a new country, keeping vending machines operating, or pumping life into the 1950s-era cars (“Los Almendrones,” the locals call them) that still cruise around the the island in every day use—will continue to serve this gran hombre well.

Stanley Lights Beacon Council
  It’s no secret,” says Stanley Rigaud, Director of International Economic Development, Trade & Logistics for Miami-Dade Beacon Council, “that air and seaport are the engines that in large part drive our economy.
  “From attracting multinationals to assisting small local businesses, The Beacon Council offers economic and business development services that support a strong and sustainable future for Miami-Dade County.
  For example, Beacon Council provides customized assistance to companies that are looking to expand or relocate in Miami-Dade County.
  We also market Miami-Dade County locally, nationally, and globally to raise the region’s profile as a highly desirable business destination.
  Our experienced economic development professionals are ready to assist entrepreneurs and companies develop a wide range of incentives, including the site selection process, planning for an expansion or relocation, applying for business incentives, obtaining timely market research connecting with government and private-sector decision-makers, becoming a member of Miami-Dade’s economic development partnership, and assisting with other services that support business goals,” Mr. Rigaud insists.
  We host receptions, seminars, and networking events for delegations from key international locations.
  Elsewhere, our local business, local jobs effort assesses the need for labor and supports the creation of new jobs in the community.
  Here at Air Cargo Americas,” Stanley declared, “we promote Miami-Dade County by offering stakeholders information and hands-on assistance for creating and growing business in Miami Dade county.
  We want the business and know that means working with stakeholders to develop a plan through our active local, national, and international programs of economic development.
  “For example, the Beacon Council's Research Department creates customized reports on Miami-Dade County to help companies make sound business decisions.
  “These reports may include demographics, firms by major industry, employment by industry, percent distribution of employment and wages, international business, international transportation, population, households, income, and quality of life.”
  We are ready when you are,” Stanley smiled.
Contact: Stanley Rigaud:
(305) 579-1347o(305) 496-1496c srigaud@beaconcouncil.com

Face To Face At Air Cargo Americas
ACA Montage


Gentleman Bill Is Miami

     When “Gentleman” Bill Spohrer came upon the scene at Miami International Airport, air cargo operations were dominated by the likes of Pan American, Slick Airways, Panagra, Eastern and National Airlines.
      When he “departed” in 1999, having sold the airline he founded (Challenge Air Cargo to UPS), Bill had transformed what was “Corrosion Corner” at the airport into something else.
      Miami International had become the “Hub of the Americas,” with scheduled airline routes reaching all around the world.

JUST AROUND THE CORNER

      Once upon a time, there was a collection of old Curtiss C46s, Lockheed Constellations and other itinerant, even more mysterious aircraft at MIA. They shifted uneasily with the tide of a cargo construction boom at the airport, moving in and out every night on little cat’s feet.
      The place was a gathering point for aviation buffs, impounded aircraft, and all manner of itinerate airline operator.
      Colorful as any pirate’s tale, “Corrosion Corner” was an early morning trip back into aviation history.

REEFER MASQUERADING AS A CARGO TERMINAL

      Today at Miami International, where a colorful and rich part of airport history and legend are seldom recalled, a giant, around-the-clock, automated refrigerator stands, surrounded by the streamlined cladding of a modern air cargo transfer facility.
      Here, emblazoned with the name UPS, Bill Spohrer created a focal point. The old airplanes disappeared nearly two decades ago as the Miami cool chain moved into the big time and the airport appeared on world maps as a “must fly” destination.

HANDWRITING ON THE WALL

      Bill Spohrer saw the handwriting on the wall and ramped up Challenge Air Cargo into a new landmark for air shippers at Miami International Airport.
      Today in some kind of  “reefer madness,” the airport landscape is dotted with similar cool chain operations.

Bill Spohrer

THE CHALLENGE AFTER

      After selling Challenge to UPS, Bill Spohrer stayed on with the UPS team at Challenge for a year to work things in for the new owners, and to basically show them the ropes in Latin America.

EXCELLENCE IN ANY LANGUAGE

      Bill speaks several languages, including French and Spanish.
      He also knows the Latin American air cargo market like the back of his hand.
      But eventually it was time to move on.
      A small bed and breakfast interest up in Apalachicola, a beautiful town located in the panhandle area of Florida, has served as home during the well-earned retirement years for Bill and Lynn Spohrer.

A HELPING HAND

      During the 1980s and 1990s, Gentleman Bill was a major driving force that organized the Air Cargo Americas biennial trade show, which today is the biggest event of its kind in this hemisphere.
      Air Cargo Americas currently takes place in Miami every two years and just concluded another successful run a couple weeks ago.
      Mr. Spohrer was also a driving force in the creation of the modern TIACA organization.
      But more than that, he was always open and available without an appointment from his offices atop Challenge Air Cargo, ready to lend anyone—stranger or old friend—a helping hand.

PANAGRA AND TACA FROM THE GROUND UP

      As a young man, Bill was tutored in the Latin American airline game—first by legendary Lowell Yerex, who founded the TACA chain of airlines during the 1930s, and later by C.N. Shelton, who took on mighty Panagra with his TAN “barefoot airlines,” providing service down the west coast of South America much in the fashion that Southwest and Jet Blue operate low-cost airlines today.

Bill and Lynn Spohrer

A SENTIMENTAL JOURNEY

      But when the UPS job was completed and the music stopped at Miami International Airport, Bill reached back across the decades to take a sentimental journey back to Saigon (Ho Chi Minh City), taking a trip to Vietnam where he had served as aide-de-camp to the American Advisory Group commander in 1954.
      Once again to Southeast Asia, Gentleman Bill moved about Saigon, looking for what might be left of the era out of Graham Greene’s book The Quiet American.
      He went back to the main streets of that beautiful and still intriguing city. Bill and his lovely wife Lynn set up headquarters in the ante-bellum Hotel Continental, with its big, slow-moving ceiling fans and French and American ex-patriot café society.
      “I just wanted to see if I could remember the places and times of nearly fifty years ago,” Bill said.

LATEST UPDATE

      “We are coming back to Miami,” Bill said as Air Cargo Americas concluded in Miami earlier this month.
      “It has been a wonderful adventure,” said Bill, who is now 86.
      “But now I will have some medical work done and we will get back to life in Coral Gables in early 2018.”
      “Internet is spotty up here in northern Florida so mail me a copy of anything you write,” Bill laughed.
      After our recent conversation, I have spent some time thinking about my friend Gentleman Bill.
      There is something tremendously uplifting about the man.
      He is unique amongst the people that we have met in our years covering air cargo.
      Sure, the years have taken a toll, but certainly not on his spirit.
      In life, we should always make the time to see dear hearts and gentle people like Bill Spohrer.
      Now that he is coming back to town, those trips to Miami will most certainly include a jump to Coral Gables.
Geoffrey


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Vol. 16 No. 90
What A Difference A Day Makes
Chuckles for November 13, 2017
All New Delta Cargo Web
Miami Keeping Cargo Track
ATC Best Results In 30 Years
Lorena Lives Latin America
Six Guys & A Gal
Qatar With Interest In Cathay
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Logitrans Instanbul Like Silk For Logistics
Chuckles for November 15, 2017
45 Alive EMO Trans USA
Atlanta Brokers Thanksgiving Friday
Letters to the Editor

FT101817
Vol. 16 No. 92
Closely Watched Trains At Istanbul
Chuckles for November 17, 2017
Where Do The Children Play
Utikad Presidents' Circle
Rising Star Of Turkish Logistics

Nadia Trains For Logistics
The Right Hotel Chemistry


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