United
Cargo’s Product Development & Marketing Manager
Krisha Kucharski shows exuberance for air cargo and life,
and it is simply irresistible.
There are people who are
competent and talented at what they do and then there
are those that bring excitement, purpose, and teamwork
to the task at hand, making it a communal adventure.
Meeting Krisha is an effervescent
experience, like uncorking your first bottle of champagne.
Medium
Cool
We want to put a gauge on UA’s TempControl offering,
but before we can even get out our note pad, Krisha
links up the cool chain and bids us climb aboard.
“This
is a very exciting time to be involved in TempControl
at United Cargo. “While we have offered a strong
product since our launch in 2009, we are being recognized
more and more as one of the worldwide leaders in the
transport of pharmaceuticals, medicines and other temperature-sensitive
goods.
“For example, we
were among the winners of the first DHL CARE Award at
their recent Global Life Sciences & Healthcare Conference.
Receiving
the CARE Award. Left-to-right in the photo are:
David Bang, Global Head of DHL Temperature Management
Solutions/CEO LifeConEx at DHL Global Forwarding;
Angel Ramirez, VP – Global Operations, Logistics
and Postal Affairs, United Cargo; Ingo Rahn, EVP
Global Head of Air Freight, DHL Global Forwarding;
and Angelos Orfanos, President, Life Sciences &
Healthcare Sector, DHL Customer Solutions &
Innovation. |
“The ‘R’
and the ‘E’ stand for Reliability and Excellence—two
elements to which our whole team is committed when transporting
these products. ‘C A’ is short for ‘Carrier
Award,’ but we prefer to think they represent
two qualities that set us apart and guide our actions
throughout the entire process from first customer contact
to delivery to the patient: ‘Consistency’
and ‘Adaptability.’
“The third foundation
of the program, and what for me is the key guiding principle
for TempControl, is integrity.
“Integrity is all
about keeping our promises and doing what we say we’ll
do when we say we’ll do it.
“It also means
being honest before, during and after the shipment,
and not making any promises we can’t keep.”
Exceeding
The Need
“TempControl was
developed to transport pharmaceuticals and life science
products, and those commodities still represent the
majority of our business. “But the types and varieties
of shipments are expanding: for example, we have moved
meat and ice cream for the U.S. troops overseas, and
a variety of other foodstuffs as TempControl.
“Our strategy for
improvement and innovation is to be as knowledgeable
about the pharma industry as we can, and to be as close
as possible to forwarders, manufacturers, regulatory
agencies, and patients.
“We base the development
of TempControl on what the industry needs from us.
“All TempControl’s
innovations have started with something we’ve
heard from our customers or their customers.”
The
Rule To SJU
“Our new widebody service to San Juan
is exciting, especially when you consider that there
are 49 FDA-approved pharmaceutical plants in Puerto
Rico and 14 of the world’s top 20 pharma companies
have manufacturing operations there.
“The opportunities
presented by adding new cities to the TempControl network
are always inspiring: we just added Strasbourg, France,
and Stuttgart, Germany, so we’re up to 62 locations
worldwide.
“Another positive
development this summer is the redeployment of 19 of
our United’s wide-body aircraft to service U.S.
domestic routes.
“Widebody lift
for air cargo is a great boost to our ability to quickly
connect life science product packaging via TempControl
between the entire U.S. and the rest of the world.
“It’s also
exciting to hear the consistent projections for the
need for more temperature-controlled transport due to
the growing middle class across the globe, an aging
population that will need more healthcare products.
“The marketplace
of pharmaceuticals and patients is constantly evolving,
and so are the most effective ways to connect the two,”
Krisha declares.
Discovery
& Partnership Experience
“A key part of my role is to discover, then evaluate
and develop, new ways to take advantage of United’s
comprehensive network to connect manufacturers and forwarders
to patients worldwide. United Cargo’s Manager
of Specialty Sales Mary Tussing has been a great cohort
as we’ve worked together to develop TempControl
at United.
“In 2016, through
Mary’s vision, we are focusing our efforts on
smaller trade shows and events.
“We learned last
year that this approach promotes more effective collaboration
with pharmaceutical companies as well as our freight
forwarder partners.
“That said, we
still do participate in many larger shows: we will co-host
the Health and Personal Care Logistics Conference reception
here in Chicago for the second consecutive year this
fall.”
Not
All Beers & Skittles
“Outlining
challenges today in shipping temperature-controlled
cargo include commoditization as a key issue.
“The economics
of the air cargo industry are very challenging, and
temperature-controlled shipping is recognized as one
of the few growth areas.
“So there’s
a lot of bandwagon-jumping: people who talk the talk
of cool chain shipping before they can truly walk the
walk.
“At United we strive
to specifically avoid that with our TempControl product,
though United has one of the greatest networks
in the air.
“We explore expansion
to our network only when we can fill a customer or patient
need.
In
January 2016 United Cargo celebrated the grand opening
of a new TempControl Center at their Cargo Facility
at Newark Liberty International Airport (EWR).Cutting
the ribbon from left to right are—Jan Krems,
United Cargo President, Jose Rosado, United’s
Senior Manager of Cargo Operations in Newark and
Mary Tussing, United Cargo’s Manager of Specialty
Sales. |
“We don’t
certify a new TempControl handling station until all
the necessary quality processes are established, and
until everyone who’ll come in contact with the
shipment is completely trained in those processes.
“Of course, the
primary challenge with these extremely valuable and
irreplaceable products is uncontrollable events and
risk mitigation.
“While we try to
control everything we can control, we believe the most
useful tools we have for handling these challenges are
our defined SOPs.
“These SOPs not
only establish standard work flows for products and
routes but, just as important, define set responses
and communication paths that we follow when irregular
operations occur.”
Some
Better Ideas For Air Cargo
“I think the industry would benefit from being
more open to change—in the use of technology,
reexamining processes, and several other areas.
“Air cargo needs
to continually evaluate the best way of doing things
without any bias toward continuing the way we’re
doing them now.
“Fortunately, this
is happening more frequently in the areas of improving
quality and efficiency—because customers are demanding
it.
“As an industry
we need to further leverage advances in technology,
as has been done in almost all other industries, to
drive reliability and fast and safe delivery.”
All
About Krisha
“I
can’t say I wound up in this industry or in this
role as a result of any master plan!” Krisha declares.
“I earned my Bachelor’s
degree in Business Management Administration and Legal
Studies from Bradley University in Illinois, and I also
had the opportunity to complete some of my course work
abroad at the Prague University of Economics.
“My university
career advisor knew I loved to travel, so she advised
me to apply for an intern position
with United. The internship was with United Cargo’s
Capacity team, and after 7 months
I became a full-time cargo capacity analyst.
“After 18 months
in that position, in September 2013 I was promoted to
my current position of cargo product development &
marketing manager – focusing primarily on our
TempControl product.
“Similar to the
start of my United Cargo career, I became involved with
TempControl because it sounded interesting and different—and
like it could be fun!
“From my capacity
work I understood the importance of achieving the right
cargo mix and yield on each flight, and that temperature-controlled
shipping was growing in volume and importance to our
business.
“With my constant
drive to learn new things, be the best in what I do,
and make a contribution to the success of the company,
I’m glad I made the move.
“It’s a tough
job at times, but a rewarding one.”
The
World Beyond Air Cargo
“Something
I’ve learned—but I don’t think the
public or even other folks in the airline industry recognize—is
the impact that cargo has on the economy and the lives
of people worldwide.
“This is especially
true for the medicines, vaccines, and pharmaceuticals
we transport via TempControl.
“We have the ability
and the duty to ensure these products are transported
quickly and with integrity so they can make a positive
impact on patients’ well-being.
While I know we’re
only a part of an enormous chain from research and development
to manufacturing to transportation to patients, I like
to think that we’re making a difference and helping
to address the key issues confronting the evolving worldwide
health care system.
“That’s something
that motivates me,” Krisha said.
Women
In Air Cargo
“Since
I joined the cargo industry 5 years ago, and specifically
since I’ve been in my current job, I’ve
seen a steady increase in the number of women in the
industry and the importance of their roles.
“I’ve also
noticed more and more young professionals of both sexes
entering the field.
“This is a stark
contrast to my first day on the job fresh out of college,
when my impression was that cargo was an ‘old
boy’s network.’
“I see this as
a refreshing, and long overdue, shift in attitude.
“The industry needs
people who look at its issues with new eyes and fresh
perspectives.
“While I appreciate
all the battles that have been fought for equality for
all groups, I want to be part of a generation that ignores
gender, race, ethnicity, and every other characteristic
that might divide people.
“The key questions
are: Are you passionate about your job? Do you have
something worthwhile to contribute?”
Life
In Balance
“On
the subject of work/life balance, I have to admit I’d
prefer a little less ‘work’ and a little
more ‘life’—but I think everyone would
say the same!
“When I am able
to relax and get away, I enjoy taking advantage of the
benefits of working for an airline.
“I love exploring
places I haven’t been, and I find it relaxing
to extensively research future trips and plan every
detail of my itinerary.
“This ensures I
get the most out of every moment, since my travel time
is limited and I’m on a quest to visit every country
on the planet.
“Recently I’ve
been searching out places to indulge my newest obsession:
scuba diving!
“The love of travel
was instilled in me early, at age 2, when I flew to
Poland with my father to visit his family.
“I consider myself
very fortunate that both my parents supported and encouraged
this passion, and now traveling is of course a major
part of my job at United Cargo.
“I would definitely
recommend the airline business to anyone starting their
career.
“It’s exciting,
there’s a wide variety of things to get involved
in, and there are great opportunities to succeed.”
Geoffrey |