They
say the battle for air cargo is won or lost in the last
quarter mile between the cargo facility and the aircraft
hold.
Nobody has to tell that
to Vice President, United Cargo Global Operations Angel
Ramirez.
Although these days it
is fashionable to keep information in a Cloud, this
Angel of air cargo certainly did not drop out of one.
Today he shoulders responsibility
that includes everything operational at all United Cargo
locations worldwide, including (deep breath) overall
quality assurance, policies and procedures, claims prevention
and processing, print services, ULD management, and
road feeder services reporting directly to him. Angel
became a major team leader at the carrier, working himself
all the way from the ground up as director of Cargo
Operations for United’s crucial Newark Liberty
and John F. Kennedy International Airport operations.
The
Road To Quality
“My recipe for quality
has three main ingredients.
“Firstly, develop
clearly-defined, standardized metrics to serve as the
radar by which your organization zeroes in on opportunities
and assesses results.
“This keeps the
team aligned with the industry and also with generally-accepted
practices.
“Next, add a personal
touch to the recipe by providing clear guidance to the
process of interpreting and using the data created by
those KPIs.
“The aim is to drive
change and influence behaviors to create an environment
that promotes the delivery of reliable and predictable
results—results that add value to our customers
and simplify execution for our employees.
“Finally, I believe
that, much like beauty, quality is in the eye of the
beholder.
“So the key is to
provide a variety of options that enable customers to
choose what’s best for them.
“Most people say
they want a ‘quality’ meal, but price is
always a factor in their decisions.
“The options must
give the customer choices that strike the right balance
between quality and cost.”
“We
Own The Journey”
“United Cargo quality
is not limited by the confines of a freight facility
or the boundaries of an airport.
“We own the entire
journey: the initial consultation, the reservation,
acceptance and handling at the freight facility, ramp
side loading, unloading, and delivery at destination,
right through to the invoicing process.
“All our team members
and partners consider quality the personal responsibility
of everyone whose efforts impact the customer directly
or indirectly at any point.
“Our Sales and Operations
teams work side-by-side constantly to develop solutions
for our customers through our concierge program and
joint customer meetings.”
Relationships
Are Shared Victories
“Our strong and
effective relationship with our service providers is
everything to us.
“We fight for every
kilo of available cargo, and when we win, we win together.
“At United Cargo,
we embrace the challenge of keeping the drive for excellence
top-of-mind from the very first moment our customers
interact with our systems and people.
“We recognize that
we need to continuously evaluate ourselves against our
goals to improve and grow.
“We know we’re
successful when our customers can’t tell the difference
between a sales or service partner and United Sales
or Operations because we are fully aligned on our commitment
to quality.”
Tripping
Through The Past Darkly
“Thinking about
what United Cargo went through a few years back brings
to mind something Vince Lombardi said:
“‘It’s
not whether you get knocked down, it’s whether
you get up.’”
Vince was a football coach
who was so admired they named a rest- stop located on
the New Jersey Turnpike near EWR’s United Cargo
facility after him.
“We’ve certainly
come off the deck at United Cargo.
“We did it with
the help of many customers who believed in us and supported
us through the tough times.
“We did it by investing
in the most devoted and professional group of co-workers
I’ve ever had the honor to be a part of.
“We’re continuing
this comeback by remaining humble and learning from
every mistake while keeping conscious of our capabilities
and the exciting possibilities ahead.”
Lessons
Learned
“We’ve taken
all those ‘lessons learned’ and applied
them to establish the foundation of the organization
we are today.
“Right now, speaking
to a customer who stayed with United through the difficult
stretch, I say:
“‘Thank you once again for your loyalty
and support.
“‘I’m
certain you can vouch for the growth and improvement
in our quality over the past two years based on the
feedback you’ve given us.’
“To customers who
made the difficult decision to shift away from us:
“‘Give us
a chance to earn your trust again. Not with words, but
with consistent delivery of the quality levels of support
our organization is capable of providing for your business.””
How
To Make Air Cargo Work Better
“From a company
perspective:
“Be more responsible
to your customers, your employees, and the community.
“Realize that what
you do and how you do it has consequences beyond the
immediate and the obvious.
“From the industry
perspective, the answer is much more pointed: “Get
rid of the paper! Embrace the change that ‘paperless’
cargo represents because the benefits of faster processes
and reduced costs will be well worth the effort.”
Quality
Not Lost In Translation
“There are two best sources for answers to questions
about quality: our customers, and our staff and service
partners on the front line.
“Our customers help
us understand their real needs—what we can deliver
that will make a real difference in their success.
“The genuine answers
are usually filtered by the process and likely lost
in translation if we’re not working directly with
the source.
“So a constant dialog
with customers is key to understanding their needs and
knowing the issues we are trying to solve.
“Then we work with
our front line leaders and staff to understand their
challenges: the support they need to produce the desired
outcome.
“More often than
not, these folks have the answer and are quick to determine
how to make success happen once they understand the
true need.
“Offer a view of
looking for answers both internally and externally to
deliver a better product experience all around.
“Our industry has
a wealth of talented individuals—many, but by
no means all, at United Cargo.
“We remain vigilant
for innovative ideas and opportunities internally, but
we also keep a close eye on progress outside of our
organization.
“This helps us bridge
some of the challenges we are trying to solve within
our business and our operations.”
Be
Up Front When Things Go Wrong
“It’s extremely
important to own the level of success or failure in
everything you do—as an individual and as an organization.
It’s also crucial to acknowledge the state of
progress on any project, as well as where the roadblocks
are if you’re not moving ahead.
“Because challenges
are a constant, ‘owning’ good or bad results
determines whether your team will improve or stay stagnant.
“I believe standing
up to every situation is a basic strength of our team.
“We always acknowledge
where we are and recognize we can do better.
“We trust the capabilities
of our co-workers and believe they can and will do what’s
necessary to improve.
Simplification
& Safety
“Simplification
and safety are two words we use again and again.
“United Cargo is
introducing new tools and improved processes to simplify
the execution of our front-end operations and reduce
the amount of variation in the output.
“We are focused
on anything and everything that can help us produce
a more consistent outcome.
“Technology is our
friend in this, and we have a variety of different tools
in the works to help us streamline processes and improve
visibility at every point where a hand-off occurs.
“We also have a
constant focus on safety and organization.
“The health of our
co-workers and the security of customers’ cargo
is paramount, and the behaviors required to maintain
a clean, well-organized, and safe operation also drive
better quality and overall output for our customers.”
Just
Ask
“United Cargo has
said ‘yes’ more often, and with more success,
to customers inside and outside the airline during the
past year.
“We’ve made
quantifiable improvements in key metrics that impact
customer satisfaction.
“Both our internal
measurements and IATA’s C2K statistics reflect
major gains in our percentage of success.”
The
Road To Quality
“Quality has always
been a target in my career, but in my current role it
has been the primary focus for the past five years.
“Following the United-Continental
merger, our integration strategy was to start from zero,
capture and implement best practices, and build the
foundation from the ground up.
“While 2013 was
an extremely challenging year, 2014 was all about recovery
and stabilization. In the second half of last year,
we aligned the organization around a new vision: the
behaviors necessary to be a ‘Responsible Business
Partner.’
“Now in 2015 we’re
focused on building on this foundation.
“We introduced new
tools and resources early this year that generated significant
performance improvements beginning in mid-Q1 and continuing
through to today.
“We have several
new tools and technology solutions in the pipeline that
will allow us to close existing gaps—leading to
better planning on the front end and improved visibility
through all the stages of handling.
“I think we’re
about 75 percent of the way there, which still leaves
plenty of room for improvement!
“But I’m sure
we’ll get there, because we have a team of extremely
talented people who love what they do, and they won’t
stop until we reach our goal.
“We want to create
a single, consistent mindset in cargo customers all
over the world: when they think about their need for
top quality, they immediately associate it with the
United Cargo brand.”
Angel
Paths Of Glory
Angel Ramirez attended
college at Kean University in New Jersey, where he received
both a Bachelor of Science in Business Management and
a Bachelor of Arts in Economics.
He joined Continental
Airlines in 1993 and held a number of different management
roles in training and operations.
At the time of the merger,
Angel was CO’s director of Cargo Operations in
Newark Liberty and John F. Kennedy International Airports.
He moved into his current
role as Vice President, United Cargo Global Operations
in early 2011.
Friends
& Family
“I try to strike
the right balance in life between my family of co-workers
at United and my loved ones at home.
“My incredible wife
Felicita and amazing son Angel Jr. have faithfully supported
every adventure we’ve taken together despite the
sacrifices it has required of them.
“They have never
failed to provide me energy, encouragement, and motivation.
“Four brothers,
plus a whole slew of nieces, nephews, aunts, and uncles,
bring equilibrium and joy to my life.
“They’ve all
helped maintain my sanity in this crazy industry we
love and that I’ve been a part of for the last
22 years.
“My mother is my
anchor and without a doubt the most amazing lady who
has ever lived.
“Her life is the
very definition of hard work and sacrifice for the betterment
of her family.
Angel and three of his
13 Godchildren and with wife, Felicita and son Angel,
Jr. |
“My
father remains an ever-present voice that guides my
thinking and decisions—as if he literally stands
behind me providing guidance and support.
“I am extremely
proud to be a Godfather of 13 amazing kids—most
of whom are also my nieces and nephews.
“This role is definitely
near the top of the things I treasure most in my life.
“I also appreciate
that I was the first in my family to be able to obtain
a college-level education.
“During my younger
years I played a lot of basketball and baseball—though
I have to admit basketball is the sport I love most.
“Of course, whenever
I say that I feel like I’m offending the ‘Dominican
baseball Gods.’
“On that subject,
I want to clear up a common misconception: not every
Dominican is born with a baseball bat in their hands
or the talent to become a professional player.
“I am living proof
of that! But without the skills to play sports at a
high level, I nonetheless inherited a highly competitive
spirit and a relentless commitment to excellence, and
my elders taught me an uncompromised sense of ethics.
“Those are the qualities
I strive to use every day to make tough decisions in
the most fair and respectful way possible,” The
Angel of United Cargo said.
Geoffrey |