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   Vol. 14  No. 64
Tuesday August 11, 2015

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Susan Made Us All Look Good

Susan Furth     She was one of the great women in air cargo.
     Susan Furth passed away on July 28, 2015, after a brief illness.
     Not only was Susan one of the first female managers in the air cargo industry, she was also a pioneer in the air cargo perishable business.
     Susan started her career in perishable cargo at Airborne Air Freight.
     She then went to Emery Worldwide, where she ran their perishable department, and then to Pan American as manager of Perishable Sales.
     After Pan American, Susan went to American Airlines to head up their total perishable cargo operations. Susan left American to form her own perishable cargo operations company, FURTH & ASSOCIATES, which she ran successfully for the last 15 years.
     Susan was a visionary in the early days of air cargo in the 70s, when jets replaced prop aircraft. Susan understood that the movement of perishables has been a mainstay in world trade throughout history.      From the early days of logistics—when armies depended on their supply lines for food, to the Europeans’ desire for spices, which drove them to discover faster routes between India and Europe, to the shipment of tulip bulbs from Holland, to products from the Americas like tomatoes and corn—the need for new foods and spices ruled transportation. But produce moved mainly as seeds rather than as grown fruits, vegetables, and flowers, because of the slow speed of sailing ships. Countries that had a product like pineapple made it a capital offense to move the seeds out of the country, as they wanted to maintain their monopoly. The steam era arose thereafter, but still highly perishable fruits, vegetables, flowers, and fish could not weather the transit time, even in refrigerated containers.
      Air cargo changed everything, as visionaries like Susan understood. Perishables started to move by air mostly as back hauls, but even at jet speed the product deteriorated. Susan modified air cargo containers with insulation and ice packs, which helped. The aviation authorities would not allow electric plug-in containers to move, so Susan worked with companies like Envirotainer to develop self-contained cool containers that would hold special temperatures for 48 hours. The perishable market took off and consumers no longer were limited to having fresh produce only in season, but now had the world's fresh fruits, vegetables, fish, and flowers 12 months a year. It took visionaries like Susan Furth working so hard to make that dream a reality.
     Malcolm Heath, CEO of Schenker Inc., said about Susan, “A very sad loss indeed. Having had the opportunity and pleasure to work with Susan recently, I have to say that I found her to be highly knowledgeable in her specialized subject, a person with high energy and most of all, an individual with high integrity who managed her work with sincerity and passion. The industry has lost a good person.”
     Lou Conte, one of the largest shippers of perishables, said, “Susan Furth was one of the best air cargo perishable experts in the movement of our products. She followed our shipments, both big and small, from origin to destination and we rarely had a problem when Susan was involved.”
     Bill Boesch, who worked with Susan, said, “I have known Susan for over 35 years. People were struck by her energy, intelligence and genuine nature. Susan was a unique person who left a lasting impression on me and the people she met. She was a leader in developing the movement of perishables by air. Her knowledge helped develop numerous shipping devices to insure the freshness of the products, which put fresh fruits and vegetables on our tables all year round. Every time I go to a supermarket in December and see fresh peaches, berries, flowers, Chilean Sea Bass, etc., I know that Susan helped make that possible. Her leadership will be dearly missed and the whole air cargo industry including myself deeply mourns her passing. I will miss Susan and the contribution she left on our industry."
Geoffrey



United Cargo On The Right Track

Jan Krems, president of United Cargo, is many things, but he is never—thankfully—at a loss for words when conducting an interview.
     Currently at the apex of his career, serving as a top air cargo executive in the “city of the big shoulders,” (as poet Carl Sandburg lovingly described Chicago), Krems has been dauntless in his efforts to lift and reverse the fortunes of UA Cargo for the past 18 months.
     All of this work has come at a cost; during the past year and a half Jan has not touched down anywhere long enough to leave a shadow—he seems to be everywhere in the world at once.
     Perhaps, Krems has cast a shadow after all—albeit with a much larger reach and more aptly from the air, like an enormous cloud covering the whole of a large city. His impact has been impressive, as he has effectively made the case for a new United Cargo, getting the UA troops lined up behind that new reality.
Jan Krems      Maybe it’s just sheer force of personality, or maybe it’s the luck of the draw and very good timing, but we think that is an oversimplification. People we talk to at United and elsewhere in air cargo genuinely like Jan’s open and inclusive management style, his sense of dedication, place, and humor, and his unwavering determination to do what it takes to put United Cargo up where it belongs.
     As Summer 2015 nears its close, Mr. Krems takes a deep breath and sits down to add things up, revealing himself to FlyingTypers exclusively.
     Typically, he delivers his overview in very few words.
     “United Cargo is on the right track,” Jan says softly, and he smiles.


Super Summer 2015

     “United Cargo had a very productive and successful first half of 2015.
     “Our first quarter was particularly strong, bolstered—as much of air cargo was—by the port strike.
     “Volumes continued to grow in the second quarter, though industry business conditions were not as favorable.
     “United’s latest financial report, issued a few days ago, reflected a 7 percent increase in United Cargo revenue on a 9 percent increase in cargo ton miles through June.
     “We are very gratified that customers have recognized our efforts and rewarded us with the #1 position in both cargo volume and revenue among U.S. passenger carriers.”


Improving Quality

     “What stands out for me are the quality improvements we are making worldwide.
     “Every time I meet with the Cargo team I deliver the message ‘Quality, quality, quality,’ because that’s the factor that makes the difference between being a ‘carrier by choice’ or a ‘carrier by accident.’
     “We’ve upgraded our quality in every facet of our business, but two areas are worth noting in particular: first, the gains in success rates, and efficiency of our operations processes.
 UA Customer Service    “We set some challenging targets for ourselves in key customer metrics—including shipments flown as planned and on-time availability at destination. “Our internal measures and IATA’s C2K statistics reflect the improvements we’ve made in these areas.
     “Second, we’ve enhanced the quality of our interpersonal connections with customers.
     “While many businesses are transitioning to the ‘electronic’ model—where you don’t see or even talk to another person—one-on-one human interaction is still a major element in the cargo industry.
     “With this as a focus, we’ve been able to develop our cooperation with strategic partners into strong, trusted business partner relationships.”


Strong Branding

     “The phrases ‘Business Friendly’ and ‘Cargo with Care’ define our new brand identity, and these phrases reflect who we want to be to our customers. “But these are only words unless the whole team keeps these precepts in mind when they’re connecting with or working for our customers. The feedback I’m getting says customers can feel the friendliness and care from United Cargo.”


Products Rising

     “Our TempControl product for pharmaceuticals and other temperature-sensitive commodities is a major success story this year. Last month we added Edinburgh, Montreal, and Toronto as certified TC cities, bringing the network total to 53 cities worldwide. We continue to expand and upgrade what’s available to our customers—from additional packaging alternatives to industry-leading leasing options.      All these enhancements come from asking customers “How can we help you succeed in the cool chain market?” then adding the best of their suggestions to our product offering.
     “An improvement customers identify as particularly valuable is our Control Tower for the planning and management of TempControl. With the ‘Tower’ approach, our highly trained team of specialists serves as the single point of contact, and manages all processes, data and communication, throughout the entire lifecycle of a TempControl shipment.”


United Cargo Complete

     “I’m also very excited about a new addition to our product suite: United Cargo Complete. Complete is designed to provide solutions for shipments that are more complex and challenging than usual—because of their size, origin or destination, commodity, or other conditions. We don’t enjoy saying ‘no’ to customers, and the great thing about Complete is it allows us to say ‘yes’ to customers we’ve had to turn away before.
     “Complete is a unique product among U.S. domestic carriers, and it expands the destinations we can serve and the types of freight we can carry. The best way to describe it is by saying, ‘If you have a shipment or a type of business you think United Cargo can’t handle, give us an opportunity to develop a solution.’ We want to offer ‘one-stop shopping’ for our customers.”


Jan Krems and PilotHow We Are Doing

     “I won’t say we’ve reached our final goal, but I will say we’re moving forward and on the right path.
     “There’s been a noticeable improvement in getting the right people in the right jobs, the giving them the training and tools so they can maximize their talents. Also, we have broken down the silos so there is much better coordination between departments and disciplines. The quality of our data and how we use it, along with the accuracy of our forecasting, has taken a big leap forward.
     “We recognize we’re up against challenging industry conditions. Freighter aircraft that have been in the desert or in mothballs a long time due to the price of fuel are now back in the air. The key to surviving and thriving in this market is being flexible enough to adjust to changing conditions and being proactive in anticipating customers’ needs.
     “It’s a daily test of the determination, adaptability, and skill of everyone in the cargo organization.”


What Works Well At United

     “One thing that everyone is noticing—customers, members of other departments at United, and the team itself—is the positive spirit and energy that is flowing from the United Cargo team members.
     “Of course, we all wish the traffic-to-capacity ratio was different, but no one is wasting time complaining about it. Instead we’re focused on delivering the quality of service, both personal and operational, that will distinguish United Cargo as the best in the business.
     “That’s a target that can continue to inspire us no matter how circumstances may evolve in the future,” Jan Krems said.


Taking An Industry View

     “An issue I’m very interested in is the perception that too few bright, talented young people are choosing logistics as their career. This relates to another long-term industry concern: that we need to do a much better job utilizing advancements in technology at every step in our processes.
     “In my opinion, addressing one will help the other, because young people have the mindset that technology is a core component to any solution and the key question is the best way to use it. They’ve grown up with almost daily expansion in the power and usefulness of technical tools, and this belief in the possibility of a better way is what our industry needs.
     “It’s up to all of us to confront this issue directly whenever we have the chance. The message I try to deliver to this audience is that not only are there great opportunities to advance their career, but they can make an immediate difference because our industry needs and values what they have to offer.”


Growing The B787 Fleet

     “United currently has 18 Boeing 787s in our fleet with 37 more to be delivered.
     “From the cargo perspective, we are very pleased with the 787.
     “It’s unique size and weight has opened up new widebody markets and routes, or allowed us to continue to serve some markets and routes, that United could not have profitably served with other widebody aircraft. “Examples of this are San Francisco-Chengdu, Houston-Lagos, Los Angeles-Shanghai and Denver-Tokyo.
     ‘With the dynamic state of demand worldwide, we expect the 787 to provide many similar opportunities in the future,” Jan Krems insists.

Best Air Cargo Trade Shows Of 2015

     “Two trade shows stand out as the best in 2015, so far.

UA Group at Air Cargo EuropePictured at Air Cargo Europe are Angel Ramirez, managing director cargo operations; Mirco A. Renfer, vice president Asia Pacific cargo; Jan Krems, president cargo; Helen Kristensen, managing director strategic accounts; Jacques Leijssenaar, vice president cargo sales EMEIA and David O. King, managing director of pricing, revenue management and sales strategy.

     “First, Air Cargo Europe – to me, it’s the most complete trade show because of the scope of international logistics disciplines in attendance.
     “Our team had an opportunity to network with customers and business partners from all over the world, plus we all learned something about other cargo-related businesses and trends that will impact the industry in the future.
     “Also, the CNS Partnership Conference was a highlight.
     “Credit for that goes to Warren Jones, who elevated the Conference to another level of value for participants through his infectious energy and personal touch.”


The Krems Family The Importance Of Family Time


     “Of course I am very proud of my wife and two sons.
     “One of the things I appreciate most is how they have kept a positive attitude and enthusiasm with every move we’ve made throughout the world.
     “I am grateful beyond words to my wife Manon, who has been with me for more than 27 years and has never complained – despite nine moves to eight different countries following my career.
     “Manon had a career of her own, which she chose to relinquish when we moved and the children arrived.
     “Another sacrifice for the family is the distance from our parents – my sons' grandparents – in Holland.
     “But we make sure we get back there at least once a year and they come to Chicago at least once a year.”


Does Jan Krems Ever Sleep?

     “Getting up early is a lifelong habit – statistics show that most people die in bed so I don’t like to lay around too long!
     “Also, with my current role and location there are definite benefits to starting the day early.
     “I drive to work, and the only way to beat Chicago’s rush hour traffic is hit the road before most people get up.
     “Plus, early morning is the most convenient time for communicating with many of our teams and customers in international locations.
     “My main source of relaxation is playing sports: platform tennis, golf and running.
     “My wife, two sons and I all love to travel, and we also like to discover places we haven’t been.
     “This year we will vacation in Turkey, and after that visit some of the Greek and Turkish islands.


City of the Big Shoulders

     “Chicago has a unique energy and spirit that you can only appreciate if you live here.
     “I love the atmosphere, the night life and the way the city supports its sports teams.
     “Over the years I’ve become a big Blackhawks fan, and I was fortunate to see the final game against Tampa this year at the United Center – an unforgettable experience.
     “Despite the weather and some of its other challenges, Chicago is my favorite city in the U.S.," Jan Krems said.
Geoffrey


Chicago skyline and inset photo—United Center, home of the Blackhawks.

Chuckles For August 11, 2015

 

Lufthansa Global Partner Awards
Accepting the Award For Customer Quality was Rich Zablocki, VP Trade Lane Management Transatlantic, CEVA and Bonnie Garrod, head of Airfreight Capacity Management USA at DHL Global Forwarding, pictured here with Achim Martinka, far left and Dr. Alexis von Hoensbroech, far right.

More Lufthansa Awards
Winning the 2015 Lufthansa Global Partners eCargo Award was Expeditors International. Pictured from left to right are Achim Martinka, David Adlam, director Air Cargo North America, Expeditors International Dr. Alexis von Hoensbroech and Joe Allegra, director Air Cargo The Americas, Expeditors International.

   Lufthansa Cargo was recently involved in the kind of industry awards that really matter—the carrier hosted and said thanks to some representatives of their Global Partnership Program at the Lufthansa Cargo Forum in Washington, D.C.
   Developing long-term business relationships with its strategic partners is a major focus for Lufthansa Cargo. In addition to fostering better cooperation, its Global Partnership Program is good business, generating substantial revenue worldwide.
   In addition to Lufthansa Cargo Vice President The Americas Achim Martinka’s words of welcome to the cargo community, a highlight of the event was an address that featured Lufthansa Cargo Board Member, Product and Sales, Dr. Alexis von Hoensbroech.
   Dr. Alexis shared some personal observations of his first six months as the top cargo sales executive at the carrier.
   Conferees were also afforded an inside glimpse of what’s ahead for Lufthansa Cargo Frankfurt, as Mohammad Ali Seiraffi, VP Handling, Frankfurt, shared an inside view.
   The gathering enjoyed a private dinner in the Suppliers Technology Center adjacent to the United States Capitol.
   Expeditors International took home top honors, accepting the Lufthansa eCargo Award for the third year in a row.
   DHL Global Forwarding and CEVA shared top honors for the Customer Quality Award.


No New Freighters For Jet Cargo
Naresh GoyalWhen the Naresh Goyal-led Jet Airways decided to start dedicated long-haul freighter, the news was greeted with enthusiasm by air cargo stakeholders. The carrier was going to create history by being the first from India to start long-haul cargo services and everyone in the cargo fraternity was awaiting the services.
     That was around March-April this year. And with the Prime Minister’s Make in India campaign gaining momentum, the environment looked good for Jet Airways to lease an Airbus A330F from its partner Etihad Airways to transport goods. Six months into the year and all the enthusiasm and optimism seems to have vanished: Naresh Goyal’s carrier has changed plans. It no longer wants to carry on with the dedicated freighter services because its management believes that the market conditions are not ripe yet and also due to commercial and operational issues.
     However, the carrier will continue with bellyhold cargo. According to reports, an unnamed official who was familiar with Jet’s cargo moves was quoted saying that, "internal processes and framework are in place at Jet Airways and our strategic partner Etihad Airways to allow the initiative to progress at a later date.”
     While many in the air cargo industry in India feel that Jet has taken the right course, others point out that the main reason for not starting dedicated freighter flights was the turmoil within the ranks. Readers might remember the appointment of Martin Drew, an Etihad executive, as Vice-President, Cargo. In fact, he seemed to have been well-settled in Mumbai before this correspondent heard that he had gone on vacation. That was sometime in the middle of March this year. In the next month or so, Drew quit Jet to go back to Etihad as Vice-President for the Americas – on the passenger side.      Meanwhile, James Gilliard, Manager – Cargo Asia Pacific, who had incidentally been appointed before Drew, was given the responsibilities of the cargo division till a person was found for the job. All this happened even as Jet was ready to launch its first freighter service, operated by Etihad. Around March this year, the Ministry of Civil Aviation had granted in-principle approval to Jet Airways to wet lease an Airbus A330-200 freighter from Etihad. The ministry’s okay was for a period of six months.
     Martin Drew’s move appeared to be rather sudden. In fact, soon after he took over, he spoke to a trade publication and mentioned that his mandate as Jet Airways’ cargo head was “to enhance revenue, leverage the strong Jet Airways brand and strengthen the position of Jet Airways Cargo. A particular focus area is to improve cargo revenues from the domestic market. Jet Airways’ domestic network is vast, serving 50 Indian cities with around 400 flights each day. The overall capacity per day is huge at around 650 tonnes. So the main focus is to better optimize this capacity and enhance the revenue this generates. Another key part of my mandate is to work on the strategic partnership with Etihad, and other interline partners by identifying opportunities to work together and capitalize on the synergies” Drew had said.
     He had also mentioned that the “induction of the freighter is further evidence that cargo is a serious growth priority at Jet Airways”. Does that mean that Jet no longer believes cargo is important? This, despite the fact that “a lot of hard work and effort has gone into making this (the freighter operation) happen and it really was a team effort”.
     Almost seven years ago, in 2008, Naresh Goyal had thought of starting a cargo airline – possibly in partnership with an European carrier. Around that time, the Jet boss had said that around 12 per cent of the carrier’s revenue came from cargo and that he wanted to increase that share to 30 per cent. Then came news about Jet’s code-sharing with Brussels Airline. The move was aimed to increase cargo traffic using the Brussels hub not only for European destinations but also to connect Indian cities with North America.
     Since then, however, Jet has seen many ups and down and now with Etihad Airways becoming a strategic partner, the launching of freighter operations was seen as a step forward. Cramer Ball, Jet’s Chief Executive Officer had said that India was now “the second fastest growing air cargo market in the world and this growth is expected to continue in line with the country's economy and we look forward to cargo making a strong contribution to the annual revenues of Jet Airways”. He had even pointed out that the dedicated freighter operations would enable the airline to provide, for the first time, cargo services for customers in India and around the world. Jet was also looking forward to cash in on Narendra Modi's Make in India campaign that would depend on logistics links and the coming boom in the domestic e-commerce sector.
     It was also believed that the long-haul freighter services would take head-on the challenge posed by Emirates which was the top freight carrier transporting 131,748 tonnes in 2013-14. In the same financial year, Jet Airways transported 120,821 tonnes of cargo (67,186 tonnes was international cargo).      Air India, which no longer has freighter aircraft, lifted only 95,473 tonnes.
     In the midst of all this, in the beginning of May this year, Jet launched Fast-Track, a premium express cargo service on its domestic network for customers needing urgent shipment of air cargo in a defined timeframe. The carrier said that Fast-Track would provide priority access to capacity, later bookings and guaranteed uplift with a money-back guarantee in case of non-delivery of service. “With our extensive domestic network, Jet Airways is focused on delivering greater value to our customers by providing customised solutions aimed at swift and reliable transport of cargo,” according to Raj Sivakumar, Jet’s Chief Commercial Officer.
Tirthankar Ghosh

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