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Deep
in the Heart of Texas, American Airlines
Cargo declares its focus is on “meeting
our customers’ needs by effectively
utilizing our growing network.”
“We’re
striving to ensure that we are engaged with
our customers as we work on continuously
improving our performance and optimizing
their experience.”
Nobody has
to tell Roger Samways, managing director
of Global Accounts and Sales Strategy for
American Airlines Cargo that the future
has arrived.
He insists
that by integrating the best of both cargo
operations of American and US Airways, “we
took on the goal of delivering an even larger
network, broader opportunities, and new,
creative solutions to our global customer
base.
“Not
only can we now fly shipments to more locations
than ever before, including 154 stations
and 300 weekly departures between the U.S.
and Europe, but we have had the opportunity
to make important investments in our infrastructure
and people,” Roger insists.
The erstwhile
executive has broken down fences and forged
new alliances for the world’s largest
air carrier. He continues at a torrid pace
even as Summer 2015 takes firm hold, showing
absolutely no let up.
Old
Philadelphia Has AA Pharma
“One
of our most recent accomplishments includes
the development of our newest pharmaceutical
facility in Philadelphia (PHL).
“This
25,000 square-foot dedicated facility includes
9,000 square feet of temperature-controlled
storage for our cold chain and pharmaceutical
products at the optimal temperatures to
maintain highest product quality.
“The
continued expansion of our temperature-controlled
facilities is a critical element in ensuring
we meet and exceed the expectations of our
customers throughout the world.”
The Year So Far
“Thus
far, 2015 has been moving along pretty well.
“Highlights
include increased APAC demand, which we
saw in Q1 as a result of the West Coast
Port Strike, and our growing cold chain
business that has shown significant growth
so far this year. Overall, we’re continuing
to work on making effective use of our growing
network. Along with the integration of the
US Airways and American networks, we recently
added a new Frankfurt (FRA)-Miami (MIA)
service in May, which gives us over 40 departures
a week from Germany. In our expanding Asia
network, we now serve five destinations
with 11 daily departures—including
the launch of our new Boeing 787 route between
Dallas/Fort Worth (DFW) and Beijing (PEK)
on June 2. This will increase further when
we add a daily LAX/SYD in December 2015.
“Outside
of Europe and Asia, we continue to reinforce
our position as the strongest carrier to
Latin America, now serving over 50 destinations
in the region.”
Fleet
Renewal
“In
addition to our growing international footprint,
we have many completed/planned aircraft
deliveries to be celebrated.
“In
fact, we took delivery of an incredible
134 airplanes in 2014 and are scheduled
to receive 128 this year.
“Just
focusing on our widebody orders, we have
42 firm orders and 58 options for the 787
(a mix of -8s and -9s), 22 A350s and three
more Boeing 777-300s (taking our 777-300
fleet to 20).
“When
doing the math, it works out to around one
new widebody per month for the next five-plus
years.
“Our
new, modern fleet allows for greater opportunities
for our customers’ cargo needs—it’s
a really exciting time to be at American
Airlines.”
What
Is Moving?
“We
see many unique shipments every day. In
particular, strong growth opportunities
in the pharmaceutical sector, which helps
to explain the important investments made
to support our cold chain solutions.
“Most
recently as mentioned, this includes the
opening of our new pharma facility in PHL,
home to many major global pharmaceutical
customers, as well as the certification
of the CSafe container.
“Many
of the commodities we see come through our
facilities are lifesaving and/or highly
valuable healthcare products and perishable
goods.
“With
the introduction of the new high-tech, fuel-efficient
787, it’s now possible to offer quick,
high-quality shipping services to and from
some of the farther-flung parts of our network,
including Asia and Latin America.
American has
daily departures planned for 2015 that will
include service between DFW and PEK, DFW
and Buenos Aires (EZE), DFW and Shanghai,
and Chicago (ORD) and Narita (NRT); also
included is the recently announced service
between Los Angeles (LAX) and Sydney (SYD),
that commences in December of this year
(2015).”
GLN
& Other Alliances
“Alliances
have delivered benefits all around.
“We
have adopted a multi-layered customer relationship
strategy at American Airlines as we seek
to become an even more important supplier
to customers of all sizes.
“Relationships
like this are a great way of engaging with
a different segment of customers, getting
access to their key decision makers, and
hopefully providing them with some key relationships
at a senior level within American Airlines.
“The
relationship with groups like GLN also help
to provide a really good source of feedback
regarding our product offering and how effectively
it meets our evolving customer needs.
“Broadly
speaking, we welcome the opportunity of
having new ways of engaging with current
and new customers and this can include working
closely with industry organizations and
forwarder groups.”
Forwarders
& American Cargo
Ask Roger
Samways how important forwarders are and
there is barely a pause before a resounding
“Very!” escapes his lips.
“Forwarders
are key partners, providing complementary
services such as infrastructure and expertise
that we simply don’t provide (for
example warehousing for long-term storage,
customs brokerage, service to door, and
in some cases more deeply embedded 4PL services).
“The
relationship with our forwarders ultimately
needs to be strong in order to enable us
to effectively meet shippers’ needs.
“Our
success comes down to our customer focus.
“Customers
are our partners and ensuring we stay ahead
of the curve to continuously meet their
needs means we’re doing our jobs right.
“We
stay well attuned to those needs and collaborate
with our customers on an ongoing basis to
provide the most reliable, enhanced service
possible.
“After
almost 70 years in the air freight business,
American continues to evolve with the industry
by offering innovative ideas and solutions
as the need arises.”
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Connections
. . . Although change is the constant,
some things remain the same . . .
Here in
1938, a trailblazing AA Douglas DC3
loads high-value consignments via special
handling.
Today,
even as highly developed IT-driven cargo
loads via a variety of containers &
pallets, an AA Boeing B787 finds room
for some last minute, special handling
“must ride” cargo. |
Where
Business As Usual Is Unusual
“I’m
not sure there is such a thing as a typical
week, which is one of the reasons that I
love my job, and the Cargo industry, so
much!
“It
will involve a lot of customer-focused work,
either meeting with customers across our
global network or engaging with them via
conference calls during those weeks when
I’m based in the office.
“This
could include any combination of meeting
with my team to discuss our Global and Key
account strategy and performance and reviewing
our interline relationships (around 10 percent
of American’s total Cargo business
comes from Interline and so this is an important
focus for us as an organization).
“Part
of these discussions also involve finding
ways in which we can further leverage these
relationships to benefit our customers,
and speaking with our sales team, including
GSAs, in order to gauge the current market
conditions.
“My
team and I work closely with cross departmental
groups as we discuss short and longer term
strategies aimed at meeting our evolving
customer needs… the list goes on!”
How
Roger Gets Over
“Typically
my travel is a reasonable 175,000+ miles
a year, primarily to Europe, Asia, and Latin
America, but with some domestic travel thrown
in for good measure. I aim to spend around
40 percent of my time out there, somewhere,
mostly visiting our customers and sales
team across our network.
“I love
the opportunity this gives me to meet people
face to face and always find it easier to
understand specific market issues if one
has first-hand experience.”
Major
Hurdles Facing Air Cargo
“There
are a myriad [number of hurdles], some positive
and some less so, facing the future of the
air cargo business.
“As
an industry we need to deal with economic
uncertainty in some areas of the world and
the potential impact that this might have
upon our business, as well as how best to
address overcapacity in some markets, the
changing needs of our customers, the need
for greater visibility of information through
the supply chain, the demand for faster
end-to-end solutions, competition from other
modes of transportation, and the need to
embrace technology at a much faster rate
than the industry.
“The
fact is, our cargo industry is constantly
changing—and American Airlines has
done a great job at adapting and evolving
as needed.
“As
we implement needed changes, we strive to
keep our customers and their needs top of
mind, always asking how each change might
impact them and their businesses.”
The
Importance of Roger
Roger Samways
says he has enjoyed himself immensely during
a 22-year career in air cargo that somehow
began by accident after a brief encounter
whilst attending a cricket match with his
sister at home in the UK.
“I love
the variety that each day brings and the
opportunity to build meaningful, long-term
relationships.
“I definitely
would endorse a career in air cargo, as
it provides a great opportunity for stimulating,
productive work, so many diverse roles,
plus the opportunity to travel.”
Roger said
he and wife Lucy “enjoy travel anywhere
with great beaches and/or the opportunity
for adventure.”
Recent holidays
have included the Caribbean and Costa Rica,
“and we’re spending some time
in Nicaragua this summer.”
Roger said
picking a favorite city is “really
tough … but I’d have to say
London (what else) . . . closely followed
by Rome and Tokyo.”
Places to
visit and things yet to do include:
“Definitely
Australia and New Zealand . . . preferably
watching an England Cricket Tour,”
Roger said.
As for his
favorite foods and hobbies, Roger replied:
“Does beer count as food?
“If
not, I’d have to say, curry!
“For
the other part, anything sports related
and I love exercising. My favorite sport
to watch is football.
“By
this, I mean proper football, not the American
version.
“An
actual fact: My football team (a little
known team called “Watford”
based northwest of London) has recently
been promoted to the Premier League in the
UK.
“It’s
tough to get back to see them play very
often (although I have been known to make
the odd trip) so one of the great things
about their promotion is that their games
next season will be televised a lot more
frequently . . . which will also help the
indoctrination process that I’ve started
with my son, Dylan!”
What Air Cargo Can Do Better
“We
can always work harder to build and improve
relationships with our customers.
“Remaining
engaged with them will help us to enhance
our products and services to align best
with their needs.
“Secondly,
we are constantly focused on guaranteeing
the highest quality, reliable service possible.
“By
continuously focusing on our service levels,
we can ensure a safe and compliant operation
our customers can trust.”
An Immediate Personal Goal
“It’s
pretty unrealistic, but I’d love to
beat Doug Brittin (The International Air
Cargo Association, TIACA) at table tennis,
just once!”
Greatest
Accomplishment
“I’m
not sure how to answer this question so
I asked my wife, Lucy.
“She
thought long and hard and suggested the
time earlier this year that I changed a
radiator hose on her car . . . which might
have been a subtle dig at my DIY skills
(or lack of).
“The
car is still working, by the way,”
Roger Samways smiled.
Geoffrey/Flossie
|