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Recently
at CNS Partnership Conference in Orlando, Florida,
we met Dr. Alexis von Hoensbroech, the new board
member products & sales of Lufthansa Cargo,
and the effervescent cargo professional Achim
Martinka, vice president cargo, the Americas
(seen here).
Here are two brief
reports: one with the bright and engaging Alexis
at Munich Air Cargo Europe, and the other an
Americas overview with Achim Martinka in Atlanta.
Dr.
Alexis Keynotes Munich Session
On Wednesday an
interesting and varied discussion on e-freight
featured a keynote address delivered by Dr.
Alexis von Hoensbroech.
But rather than
stand behind a podium mouthing canned remarks,
Dr. Alexis chose to answer some direct questions
posed by moderator of the IT sessions Bernd
Maresch at the keynote event in Hall A6.
The matter-of-fact
affect was at once dramatic and believable as
Alexis—barely 100 days into his first
job in air cargo—exhibited an uncanny
knack for not only grasping critical air cargo
issues, but also involving the audience to examine
matters with him.
In just a few
moments of plain speaking in simple terms, Alexis
laid out a scenario that even the folks in the
back of the room could hear, follow, and embrace.
“I came
to air cargo from the passenger side of the
business that is a highly digitalized business
today.
“Access
to the passenger process is vast, from smart
phones to computers, and provides real time
transparency in a seamless fashion, and in an
instant.
“I recall
working on a project 15 years ago that prioritized
digitalization for air cargo.
“It is apparent
that today, nearly a decade and a half later,
we have not moved far enough with that process.
“So while
there are several initiatives today—including
these IT sessions at Air Cargo Europe—my
take is that it is really time for air cargo
to move on into the new century and embrace
a digital solution.
“Put another
way—if we don’t do it then others
will do it for us.
“Today we
in the combination air cargo business have plenty
of competitors, including the integrators that
have developed highly sophisticated information
chains.
“There are
also internet companies able to harness these
information technologies, who want to move into
the logistics business,” Dr. Alexis said.
“As an industry
we are highly vulnerable to these digital attacks
if we don’t digitalize ourselves.”
We kept wondering
where this guy was several years ago, when the
idea of e-freight came to the fore and was sent
out to an industry that has yet to embrace the
technology in majority numbers.
Every good idea
needs somebody or an organization to put the
program across.
But maybe that
is what finally happened during a few brief
minutes in Munich Wednesday morning.
If not, it will
have to do until the real thing comes along.
There is no doubt
that there will be more from Alexis von Hoensbroech
after his smashing entrance on the global air
cargo scene.
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While
good times, hospitality, interesting
people, and a variety of things to eat
and drink could be found where Lufthansa
Group held court at the gates of Air
Cargo Europe 2015 at Messe Munich, we
found an informative “Tapas"
of sorts, offering capabilities and
shipping solutions via a line up of
iPads at the Lufthansa Digital Buffet.
Complete
with a “Menu Card” (printed
to replicate a Biz Class offering),
the Digital Buffet offered “Starters,”
“Main Dish,” and “Dessert,”
outlining the various goings-on at Lufthansa
Cargo as well as the service offerings
of SWISS and Brussels air cargo.
Packaged
in a neat lineup and billboarded with
some eye catching graphics, “Digital
Buffet” was an imaginative interactive
offering, wrapping up an inviting presentation
that included a comfortable, well-illuminated
meeting room behind the billboard in
case anyone struck with a bright idea
might have space to take things further.
Nice!
|
America
Progress & Challenges
Whatever else
can be said regarding the state of business
for the German national carrier, balance of
flows on the North-Atlantic during the first
months of 2015 are even stronger than before,
with record-numbers delivered on the import-side
due to the effects of the now settled West Coast
USA Port Strike and lower Euro.
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Lufthansa Cargo
USA team—pictured (L to R) Gabriella
Galantis, Director US Midwest and Canada
at Lufthansa Cargo; Uwe Glunz, Regional
Director USA West, Mexico & Central
America; Alexander Karst, Dorector Sales
& Handling USA Northeast and Mid-Atlantic;
Karen Earp, Global Account Manager Lufthansa
Cargo;Gunnar Loehr, Regional Director South
America Caribbean and Florida; Achim Martinka,
Vice President The Americas; Carl A. Unger,
Director USA South; Alison Ricker, Head
of Global Accounts and Ron Sanford, Global
Key Account Manager The Americas. |
It
is challenging for the USA export side; however,
the USD remains strong, and an influx of one-way
freighters from Asia via the U.S. to Europe
is reducing market-demand to Europe.
“Due to the high
demand, we can fly a lot of freighter extra-sections
into the U.S., responding to the high demand
of our customers in Europe,” Achim Martinka
told FlyingTypers.
Achim noted that down
on the ground service enhancements continue
according to plan, including some upfront IT
services that will drive improved services.
“We have switched
80 percent of our station to our new IT-system
iCAP, which is replacing the old Mosaik-system.
“Due to intense
pre-prep, so far so good, as we are experiencing
a reasonably smooth transition whilst addressing
the expected minor issues.
“We can say that
our team and customers are very satisfied with
the roll-out,” Achim said.
“The system will
allow us to be even more efficient and well
equipped for all eCargo initiatives.
“Looking ahead
at the Americas, Lufthansa plans to open further
stations on the passenger side in the last quarter
of 2015: PTY, CUN, and TPA.
“We don’t
expect huge traffic in CUN and TPA, but Panama
is a new country for us and we are looking forward
to opening this new destination.
“Elsewhere in
Latin America, since the beginning of the year
we have been flying to BOG with our freighters
instead of LIM, adding main deck-capacity to
a market that we have served with PAX-flights.
“We are also
operating a successful IAH-SVG freighter that
continues on to FRA.
“Lufthansa Cargo
is also connecting DFW, ATL, and CHI with main
deck all cargo services to MAN every week.
“In 2015 Lufthansa
Cargo continues to build strength and identity
in the marketplace as a European carrier flying
directly to UK and Norway in addition to Germany
and Austria,” Mr. Martinka said.
We also learned that
Gunnar Loehr is new regional manager for South-America,
Caribbean, and Florida, succeeding Daniel Bleckmann,
who opened his own enterprise in SAO.
“Gunnar has been
with Lufthansa Cargo for twelve years and has
done stellar work in a wide range of fields
in Madrid, Sharjah, and the headquarters in
Frankfurt,” Achim said.
“We are also
very proud to report that Lufthansa Cargo USA
are the first stations outside of Germany to
gain approval ISO 14001 (verified by KPMG) for
our environmental management system (EMS).
“Stations include
IAH, LAX, and JFK.”
Bravo, we say!
It’s very cool
to work toward and be recognized for operating
a clean machine.
Geoffrey |