In the game of cards,
the Ace of Spades has two paradoxical meanings: it’s
the card with the highest value, but it’s also
the death card.
Topic A at Air Cargo
Europe (ACE), taking place in Munich, Germany, as
part of Transport Logistik from May 5th to May 8th,
raises the question of whether ACE will be the trump
card of 2015’s cargo events, or another joker
wrapped up as a super- sized industry event.
It’s big, all
right, this air cargo industry event that seems surrounded
by all modes of transport and is taking place in the
enormous venue, Messe Munchen.
But let’s get
down to what ACE is about, and wonder politely: will
it deliver?
ACE’s self-appraisal
on its website is not really encouraging:
“Air Cargo is
the most important centrally located business platform
for the air cargo sector,” the website proclaims.
But what does that say?
Air cargo is a business platform?
“This is where
international air cargo professionals come to network,
make new contacts, develop upcoming markets and explore
joint business potential.
“This four-day
event is an essential platform for key players in
all areas of logistics – serving their information
needs and paving the way for strategic decisions.”
ACE Is About Europe
ACE is and has always
been an event centered on German and European aviation.
While it is an important event, and even though you
may find the true “key players,” ACE may
be more fertile ground for those self-proclaimed executives
who develop “upcoming markets.”
The exhibitors (aside
from multinational equipment manufacturers and IT
companies) are largely from Europe, plus airlines
and other companies from Asia and the Americas with
sizable European business.
We think what actually
makes ACE noteworthy is its integration with the Transport
Logistic Fair, that is again—according to the
ACE website—“the world(s) leading trade
fair for logistics, mobility, IT and supply chain
management.”
While ACE and Transport
Logistics together may expect in excess of “50,000
visitors from 110 countries,” that makes it
rather a mass event and not a domain of key industry
players.
Indeed, the keynote
speakers at the ACE conference support the conclusion
that this event is centered on Europe—which
is certainly nothing bad.
Before
The Crowds
Set Up Day At Air Cargo Europe
Monday May 4, 2015
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Spotlighting
The Conference
The ACE Conference taking
place on Wednesday May 6th will see Alexis von Hoensbroech,
newly named board member Products & Sales of Lufthansa
Cargo AG speak on the topic of “Future of Air
Cargo.”
There will also be a
panel discussion—“eCommerce in Airfreight:
Possibilities and Priorities”—that will
present viewpoints from Guillaume Drucy, head of Cargo
e-Business Management, IATA; Tim Scharwath, executive
VP Air Logistics, Kühne & Nagel; David Yokeum,
president, WCA Ltd, and others.
Another panel discussion,
“Advance Data – Is the Industry Ready?”
moderated by the omnipresent Enno Osinga, SVP Cargo
Schiphol Airport, will see panelists from the UPU,
European Commission, and Air France / KLM discuss
the state of the industry’s readiness to provide
shipment data.
Awards,
Awards, Awards
Of course, ACE is another
event that would not be complete without handing out
various awards, such as the Airfreight Forwarder of
the Year, Air Cargo Handling Agent of the Year, Air
Cargo Charter Broker of the Year, Airport of the Year,
Air Cargo General Sales Agent of the Year, Air Cargo
Industry Customer Care Award, Air Cargo Industry Achievement
Award, Information Technology for the Air Cargo Industry
Award, and Cargo Airline of the Year.
We will keep our readers
posted in the unlikely event that someone other than
the usual suspects should be awarded with something.
Gala
La La Dinner
Also to be expected
is the usual Gala Dinner alongside the aforementioned
awards ceremony.
However, this dinner
is taking place in the hotel “Bayrischer Hof,”
known for its upscale wining and dining.
So amongst the overtaxed,
eager, and maybe overly excited at the prospect of
winning or losing, there’s hope that at least
the food will triumph and perhaps even exceed the
substandard offerings of this year’s IATA WCS
in Shanghai.
Top
Rated Exhibits
One of the true reasons
to visit ACE is the abundance of exhibitors. This
year, 2,040 exhibitors from 62 countries have registered
and will occupy nine exhibition halls and a total
of 110,000 sq. m. of outdoor exhibition area, showcasing
“all the latest trends and developments all
along the value chain in the sector.”
An important focus of
the exhibitions will be on digital products and solutions—199
different IT companies filling the entire expo hall
B2 will provide a complete portfolio of cargo-, transport-,
and logistics-based IT solutions and the newest hardware,
making these tasks faster, more effective, and more
transparent.
Variety & Then Some
What also makes ACE
Munich worth your attention is the complete array
of cargo- and transport-related services and products,
and its clear focus on Europe.
That actually is beneficial—you
meet your target clients and competing peers as well
as providers or virtually any service an airline,
GHA, GSA, GSSA, forwarder, or logistics provider might
need, and it gives a good overview about what is new
in terms of products and handling.
The
Takeaway
ACE is not, however,
about policymaking and driving the industry further.
ACE is all about the
meet and greet, an exchange of wishes and business
cards, and looking at what one’s preferred supplier
has showcased (and looking at the price tags of the
not-so-preferred suppliers for the next round of purchase
negotiations).
Catch
A Moment
A number of briefings
scheduled by exhibitors will certainly prove some
interesting insights about the air cargo business:
Dirk Reich, Cargolux
CEO and Yuan Shengbo, deputy director of HNCA will
explain CV’s “Dual Hub Strategy &
Advantages of the Boeing 747 as a partner for the
Global Supply Chain,” Air Charter Service will
provide insight into “Enhanced On Board Courier
Service: Air Charter Service invests in global product,”
and the Rhenus Group is holding a press conference
about "Russia traffic in crisis? Changes bring
new flow of freights,” while Jettainer, the
ULD leasing company, presents their new global repair
concept for ULDs.
Although rather specific
topics, it is also safe to say that among 50,000 or
more attendees, each briefing will attract a sizable
number of interested parties.
With plenty of beer,
weisswurst, and pretzels in supply, the only thing
that could prevent the cargo-centered businessman
from having a good time in Munich is the weather,
which for this time of the year is cool and rainy.
But the hope is even
the weather this week in Munich may have an ACE up
its sleeve and behave itself.
Jens
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