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    Vol. 13 No. 28                      THE AIR CARGO NEWS THOUGHT LEADER                             Wednesday March 26, 2014

 

Lufthansa Cargo B777F

Karl Ulrich Garnadt video     Lufthansa Cargo held an annual rite of spring in Frankfurt this week as hosts of a big press gathering to reveal numbers, talk about the year gone by, and venture a look ahead at 2014.
      Lufthansa Cargo also said goodbye to Karl Ulrich Garnadt, who moves to the top position at Lufthansa Passenger next to CEO Carsten Spohr on May 1st.
     The elevation of two ex-cargo executives to leadership positions at the fabled carrier may be a first, but it is not without precedent.
     For example, KLM has moved cargo people to the top including Pieter Bouw and Leo Van Wijk.
Karl Ulrich Garnadt’s fourth and final annual press conference as Lufthansa Cargo CEO and Chairman of the Executive Board opened with the announcement of a razor-thin operating profit of €77 million euros in the last financial year, €28 million euros less than in the previous year.
     Looking ahead, Herr Garnadt outlined some future programs meant to revitalize the bottom line and pursue new markets via its “Lufthansa Cargo 2020” program.
     “We have set ourselves ambitious targets.
     “Our goal is to grow our tonnage by around five percent and plan to significantly increase the operating profit.”
     “Lufthansa Cargo will continue its strict cost management in the current financial year,” Mr. Garnadt added.
     In a new initiative, Lufthansa Cargo employees were invited to attend the press conference, and the first 20 to win a ticket draw lottery were present.
     Herr Garnadt framed his remarks, focusing on how Lufthansa Cargo customers view its services, with the acknowledgment that customer feedback is critically important to deliver quality.
     Quality was recognized, he pointed out, as Lufthansa Cargo earned the Expeditors 2013 Award of Excellence, the Airforwarders Association's Best International Freight Airline 2013, and best European air freight carrier.
     Admittedly, in 2013 the carrier's business didn't grow as fast as Herr Garnadt had hoped or projected, and as such the financial results have been disappointing, although still in the black delivering a positive number.
     The operating result, as mentioned, was 77 million Euro on revenues of €2.44 billion Euro. However to put it into perspective, the rest of the air cargo industry fared much worse by comparison in another difficult year that saw stagnation in the global air freight markets for many carriers.
     The departing CEO listed the fierce, competitive landscape and the “state-owned carriers” versus publicly-owned airlines as skewing the market, which is no longer a level playing field, noting as was pointed out that Middle Eastern and Gulf carriers were achieving double digit growth, Asian airlines, as well as European airlines (except state-owned Cargolux [in 2013]) were in the red, South American airlines were flat and in the U.S., Delta Air Lines was in red (for cargo) with AA showing plus 2 percent—all based on IATA FTK statistics.
     A staggering total of 56 freighters were taken out of the market by 9 airlines and parked in the desert during 2013, including some that had ceased operations.
     That remarkable number as a sign of the decline in the global air cargo landscape made the profit Lufthansa Cargo managed even more remarkable. To stay strong in a weak market “and look with cautious optimism at 2014 based on projected global demand and a growth of plus 5 percent” delivered a message of rebound as performance and projections ahead emerged in Frankfurt.
     As in previous years, Mr. Garnadt referenced the Lufthansa Cargo 2020 framework as a means of evaluating its components and the fact that, in his view, the airline “stayed the course.” The story of 2013 was working on improving short-, medium-, and long-term productivity by growing and securing its market position and building a stable future.
     The Lufthansa fleet now consists of two B777F with the third about to be delivered this week and a fourth due in June 2014.
     In the meantime, two MD11Fs were sold and another two parked with the possibility of being returned to operations, subject to demand.
     In response to a question from the floor, Herr Garnadt revealed that the decision for an option on another five B777F has been deferred and will need to be reviewed in 2015 based on market conditions.
     As Dr. Martin Schmitt, Executive Board Member Finance, noted in his remarks, the B777F made the highest positive earnings contribution because of its combination of greater range, higher capacity, and lower fuel burn.
     The nascent Lufthansa Cargo Center will be “the world's most modern air cargo logistics center” built on an existing site; this will require administrative offices be relocated for the duration.
     In parallel, the FRA hub marketing initiative has been ongoing in collaboration with local partners and optimizing processes, traffic flows, and pushing digitization.
     In another milestone for Lufthansa Cargo, we learned the IBS-supplied IT system is set for implementation by year-end, replacing Mosaik.
     Other topics included some metrics showing quality measurements underscoring a customer satisfaction index of 80, consisting of factors such as service recovery and on-time services in cargo (better than pax).
     In the "less paper" category (it used to be called paperless), the goal was to reach 200,000 eAWBs by the end of 2014.
     FlyingTypers asked Herr Garnadt why this number was so stubbornly low—less than 10 percent of the carrier's total annual shipment volume—after years in the making.
     In his reply, Garnadt referenced the various regulatory agencies' approvals, trade lane certification, and overall complexity, but essentially evolving at IATA/FIATA's pace.
     He cited Customs authorities and other government bodies making progress, especially in China, together with overall heightened industry awareness. His analogy was a snowball that keeps growing until it becomes an avalanche; except he will no longer be there to see it happen.
     Dr. Schmitt expanded on the financials, particularly the higher investments in the fleet, a revised method of amortization (5 percent over 12 years), and increased funding for its pension plans, as well as closing down Lufthansa Charter.
     Operating expenses during 2013 were 6.6 percent lower than in 2012 without sacrificing or reducing planned investments.
     Under the Lufthansa Group implemented SCORE project, Lufthansa Cargo delivered an earnings contribution of 73 million Euro.
     It is instructive that 35 million Euro of that amount was achieved through income boosting measures rather than cost cutting.
     In response to a question regarding the FRA curfew, Herr Garnadt sated that “the damage has been done” and that Germany and EU businesses suffer because of government actions that do not take into account unintended consequences, leaving the carrier to undertake its own efforts to compensate.
     Without going into specifics regarding previously announced intended cooperation with airline partners, Herr Garnadt said that a deal will be inked by mid-year aiming to grow the network, greater flexibility, more frequencies, enhanced infrastructure and handling, and adopting best practices to benefit both partners. Matthias Eberle, head of Communications commented that this action would take the form of a bilateral arrangement.
     Another question about Asian markets prompted Herr Garnadt to address the conditions in India, which is a “difficult market” for Lufthansa Cargo given the encroachment by Gulf carriers, however the recently added passenger flights to KUL and JKT offer new access to Indonesia where he expects positive business activity.
     Next year's press conference will have Peter Gerber in the driver’s seat; stay tuned.
Ted Braun/Geoffrey Arend


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Lufthansa Perishables Products

Christoph Herchenhein     Just prior to the main event, its annual numbers press conference, Lufthansa Cargo put its Perishable Center on the half shell.
     “We have made the investment and have grown our business and capabilities here in every aspect of this business,” said Christoph Herchenhein, (left) Management Director Perishable Center, revealing a flow chart of activities at the center.
     “Lufthansa Cargo handles more than 60,000 tons of perishables annually from the most streamlined and centrally-located gateway in Europe.”
     “Our vacuum cooler provides absolute reliability for constant temperature advancing the entire form of perishables handling.”
     Oliver “Flowers In” Blum is head of the Lufthansa Perishable Team at the Frankfurt hub.
Oliver Blum     Oliver (right) keeps track of flowers, fish, and pharma, with each requiring special attention, including their own rules of engagement.
     “Perishables is big business over here, rivaling Aalsmeer in Holland for leadership in the field,” Oliver said.
     “We provide ten minute transfer from aircraft to our center in a business where every second counts,” Oliver said.
     From Siemens comes Fred Koldevitz, who is overall Quality Manager at the Perishable Center.
     On Sundays, when five freighters arrive loaded with perishables for early Monday morning market openings all throughout Germany, this place dances.
     “We utilize every option, incuding a weather tent that serves as a staging area for the traffic flow into the Perishables Center.
Geoffrey Arend and Fred Koldevitz  
FlyingTypers Publisher Geoffrey Arend and Fred Koldevitz marvel at the varied assortment of fish in the Perishable Center.   

     “For example, Lufthansa handles more seafood consignments than the deep water port of Bremerhaven.”
     Monika Wiederhold is Lufthansa Cargo, Vice President Product Management & Competence Center.
Monika Wiederhold      A mathematician by training, Monika is inquisitive and brings new ideas about possible future markets with the cargo enterprise.
     “It’s about people and their inventiveness and engagement and love of this business that sets air cargo apart from anything else.
     “I am very glad I did not end up working in the banking sector,” Monika smiled.
Geoffrey/Flossie

Lufthansa Group

 Team Lufthansa Cargo provided a first class experience which included a DIY (do it yourself) dining experience as reporters cooked their own supper in a quaint setting in downtown Frankfurt.
Pictured (L to R)—Cornelia Garmann, Marketing Communications Lufthansa Cargo; Matthias Eberle, Director Communications, Lufthansa Cargo; Uta Frank, Lufthansa Cargo Product Manger Perishables; and  Monika Wiederhold, Lufthansa Cargo, Vice President Product Management & Competence Center.

 


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Chuckles For March 23, 2014

 

IATA Digital Ready For Primetime?


      Late last month on February 26th, IATA released the 2nd Edition of its Cargo XML Manual and Toolkit.
      Add this latest entry to a number of manuals published by IATA, some of them well known and recognized, such as the IATA Dangerous Goods Regulations.
      Cargo XML is priced at a hefty $999 ($649 for members).
      Given the fiasco—there is no other reasonable term for it—IATA has encountered with its EasyDGR SAAS in-house solution, the first (and likely last) electronic product with which IATA had targeted shippers, it is not unreasonable to wonder about IATA’s ability to take their cargo standards into the digital age.
      While the Cargo XML Manual and Toolkit is based on the CEFACT standards brought forward by the United Nations, and incorporates the requirements of other significant stakeholders such as the World Customs Organization, IATA’s claim that its XML Manual is ‘multimodal’ in application is probably more wishful thinking than fact.
      Firstly, when you add it all up, IATA’s publications tend to come at significant cost.
      For example, by comparison, the modal regulations for European road transport, the ADR, are published biannually and go for about $60 USD and the maritime regulations, the IMDG code, is also published biannually and sells for $49 USD; CFR regulations cost between $42 and $55 USD.
      The IATA DGR costs a whopping $319 USD while the Airport Handling Manual goes for $579 USD in its printed version and the combo of printed manual and CD for $1,145 USD.
      It’s worth noting that the Labelmaster AirShipper is a reasonable, alternate manual for the purpose of air shipping—and it goes for $85 USD.
      Since IATA is or has not been on the best terms with stakeholders from other modes of transport, and even with organizations from within the air transport industry, such as FIATA, there is reasonable doubt that an IATA manual would be recognized by anyone other than the ‘usual suspects’ or IATA’s strategy partners, member airlines, and the few IATA-friendly governmental stakeholders.
      Last but not least, IATA has lost considerable in-house expertise and knowledge in the last few years, and given their poor track record with EasyDGR and E-AWB implementation, their move to claim expert and standard-governing recognition outside the air transport industry shows considerable chutzpah.
      That a number of IT solution providers—among them Kewill, New Age Software Solution, Hans Infomatic, GLS HK, Mercator, Parse2, and Hexaware Technologies—have already licensed the IATA XML standards, does not mean that others from outside the air transport industry will consider doing the same.
      Why a player not directly affiliated with the air transport core business—such as GHA’s and others—should purchase Cargo XML from IATA rather than simply adopting the CEFACT and WCO requirements remains a bit of a mystery.
      Ironically, recognition of IATA e-standards undoubtedly requires support from stakeholders IATA has managed to antagonize in the past few years, such as the IMO (International Maritime Organization), FIATA, IFALPA, and ACI as well as some regulatory bodies.
      For the record, IATA Dangerous Goods Regulations (DGR), which are undoubtedly the “field manual for DG transport within the airline industry” are almost never recognized as a legal standard by CAA’s and their like.
      The bottom line is that it is always the user’s responsibility to ensure that in utilizing the IATA DGR they meet the requirements of the legal foundation, the ICAO Technical Instructions that are published—surprise—also biannually.
      The latter is a more arduous thought than one would assume, since the language quality of IATA’s foreign language editions at times leaves room for improvement, to say the least.
      Furthermore, for all these foreign language editions of IATA manuals, IATA is careful to spell out in the foreword than only the English version is legally binding, which by itself is not even correct, since with the exception of a few states which have elevated IATA manuals to be incorporated into local legislation, compliance with IATA regulations is only a contractual obligation stipulated by the IATA standard contract of carriage.
      Binding in a legal sense is usually only the applicable publication from ICAO or other governing body.
      One should, in this context, not forget that IATA is not a regulator but an industry association, so it is not unfair to say that IATA in drafting standards is comparable to the American Automobile Association (AAA) drafting highway transport rules in the US.
      It is hard to imagine that the very stakeholders recently retired IATA Director General Giovanni Bisignani slammed as “being on the wrong track,” “hindering business and trade” and “bringing forward unsustainable pricing levels” as well as “unduly burdening the air transport industry” will now do a 180-degree somersault and adopt any IATA manual as a binding standard.
      IATA’s pricing models and the fiasco with its EasyDGR SAAS solution might cause some players to carefully examine this latest offering.
      We may want to keep in mind the communication IATA sent out to former EasyDGR users more than nine months after the functionality of this product ceased:
      “However,” IATA wrote, “ongoing DGR rules changes and amendments have made it impossible to properly update the system logic used to validate that shipper’s declarations have been correctly created.
      “As safety is paramount, the inability for the underlying system to assure this accuracy forces us to take this drastic step.”
      You can translate the above as: the rules were too complicated or EasyDGR was not capable of handling the rules.
      Since EasyDGR was develeloped by IATA, it’s hard to blame someone else.
      Indeed it can not be taken too lightly that IATA, an organization with a considerable track record in the drafting and development of standards whilst continuously pushing for further implementation of E-freight and subsequent cost savings ended up describing EasyDGR, their own system, as “unsafe.”
      It is also noteworthy that competing IT products, among commercial solutions used by IATA member airlines, seem not to have been plagued with the inability to put the changed rules into system logic, such as the FedEx ShipManager as well as the DGM and Labelmaster software solutions.
      Both FedEx as a member carrier and DGM as a training partner are affiliated with IATA.
      So one may wonder why IATA was seemingly unable to draw upon this expertise…
Jens


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