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the start of October, FedEx opened a brand spanking new
regional hub at Singapore’s Changi airport, its
third in Asia. But many in the industry were bewildered
that the company chose Changi as the location. Although
Singapore remains a key global logistics and business
center, high costs and fierce regional competition have
seen air freight volumes at Changi remain largely static
for the last decade, while living expenses and wages have
soared.
FlyingTypers
caught up with Karen Reddington, Regional Vice President,
FedEx Express South Pacific, to see what the company’s
rationale was in choosing one of the world’s most
expensive cities as the location for its South Pacific
Regional hub.
She was straight
to the point: “Singapore has physical connectivity
and location, a high number of multinationals headquartered
in the country, excellent transportation and regulatory
infrastructure, and a long history of supporting free
trade.
“FedEx
remains optimistic about Singapore over the long-term.
Its geographical location allows it to be a gateway to
markets in Southeast Asia, South Asia, and Oceania.”
She also
cited recent reports that indicate more U.S. companies
will increasingly shift their investments or businesses
from traditional manufacturing markets to the ASEAN region.
“Singapore’s
strategic location lends itself to being an important
hub for such global trade.
“According
to the World Economic Forum Global Competitiveness Report
2012-2013, Singapore is the most competitive economy in
Asia, and the second most competitive economy globally.
“With
a number of Free Trade Agreements to support trade growth,
and a rapidly expanding network of bilateral trade agreements,
Singapore remains an important hub for the South-East
Asian region.”
Reddington
said operations at Changi would complement FedEx’s
existing APAC and North Pacific hubs located in Guangzhou,
China, and Osaka, Japan, respectively, as well as boost
capacity for customers in South East Asia, which is set
to become an economic powerhouse with the removal of many
trade tariffs in 2015.
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The hub will not only
improve the integrator’s service to the Singapore
market, she added, but also act as a trans-shipment point
for Asia Pacific shipments in and out of Australia, New
Zealand, and Southeast Asian countries such as Laos and
Cambodia.
“The
South Pacific Regional Hub is the only express hub in
Singapore and the largest consolidated FedEx facility
in the Asia Pacific region that houses air, clearance,
and ground operations under one roof,” she said.
Certainly
the S$97 million facility is impressive. At 280,000 square
feet, it includes airside infrastructure with two aircraft
parking bays as well as a special on-site facilitation
by the Immigration and Checkpoints Authority and Singapore
Customs for efficient cargo shipment clearance.
“FedEx
is the only express transportation company to have this
special in-house customs unit directly conducting shipment
clearance on the premises, which translates to faster
customs clearance for our customers,” said Reddington.
The close
proximity of the aircraft to FedEx’s operations
means it takes less than four minutes for a container
to be delivered to the sort belt gateway from the moment
it is unloaded off the aircraft.
“This
means that we have enhanced end-to-end process control
of the packages from aircraft arrival to the delivery
truck,” she said. “It allows us to provide
seamless one-stop package-handling from the loading and
unloading of the aircraft, to the sorting and delivery
of the packages to our customers.”
The hub can
house over 280 delivery vehicles and also features a high-speed,
fully automated 12-output sorter belt system with the
capacity to sort up to 12,000 packages per hour. The system
uses a scan system that is able to read package labels
on five visible surfaces and uses a ‘shoe sorter’
to direct packages.
“Previously,
we had three stations in Singapore including an operations
facility at the airport with a combined size of around
140,000-square-foot,” she explained. “The
South Pacific Regional Hub is twice the size of the old
facilities and allows us to consolidate the three stations
to house FedEx air, ground, and clearance operations under
one roof.”
This allows
existing staff positions to be redesigned and better cater
for higher value-added activities.
“For
example, duty operations managers used to be in-charge
of individual station operations,” she explained.
“In the new South Pacific Regional Hub, managers
will be given opportunities to be trained and equipped
with skills on a broader scope of express hub operations,
including flight loading and unloading, automated sorting,
and clearance process. This will allow flexibility of
employees’ job scope and progression over time.”
SkyKing
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