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 Forwarding
AA Way
“Freight
Forwarders have always been key partners in our success within the air
cargo industry,” declares Jim Butler, President of American Airlines
Cargo adding: “Ultimately forwarders provide a hugely complimentary
service to shippers that allows us to be successful.
“By working together, we are able to effectively
meet shippers’ needs.
“The respect we have for forwarders and reliance
we have on their support is undeniable.
“We’re truly proud of the relationships
we build with our customers and are consistently looking for feedback
from them so we can continue growing and evolving together.”
On
90 years of FIATA
“Our message is thanks, and [we offer] encouragement
for continued integrated partnerships.
“The forwarders’ constant support and collaboration,
including utilizing our expansive network and aircraft as effectively
as possible, have allowed us to excel as an organization thus far.
“We want to continue working together to find
more innovative solutions that will ensure air cargo remains the fastest
and most effective mode of transportation out there. Deepening these partnerships
is the only way we will exceed the increasingly high service standards
shippers have today.
“Looking ahead, we need to strive to make the
shipping process increasingly seamless to the shipper by sharing more
data, working closer together, and better understanding the unique needs
of each shipment.
“In this business,” Jim Butler points out,”
not meeting customer expectations is, unfortunately, something which periodically
happens due to weather, flight changes, etc. However, not delivering on
customer expectations due to miscommunication or a lack of understanding
is simply not acceptable in 2016.
“The close collaboration between airlines and
forwarders must keep us advancing and leading positive change across the
industry. We will continue to focus on the needs of our customers and
partners, as we’ve done through growth in our product offerings,
utilization of our dedicated Customer Experience team, and enhanced online
tracking capabilities.
“We’ll keep that feedback loop open and
look forward to developing new tools and options that make the shipping
experience even more swift and seamless for us all,” Jim Butler
said.
Much
To Be Gained Together
“Together, we should be consistently looking for
ways to innovate, speed delivery, and provide better access to data, providing
the customer with a seamless, high-quality experience.
“If you look at the current relationship between
airlines and forwarders, you start to see close collaboration at every
point in the supply chain.
“Those relationships have led to the development
of new technological advancements that help streamline the day-to-day
operations.
“Now, with the help of advanced technology, we
have the ability to make information more readily available, such as with
our eAWB initiatives, which is an important part of the shipping process.
“The eAWB effort in itself will help further accelerate
growth and ensure we’re able to evolve as technological leaders
in the transport industry.
“Automating processes not only enhances the accuracy
of data acquisition, but also allows us access to real-time information,”
Jim Butler concluded.
Geoffrey
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Vol.
15 No. 75
Vol.
15 No. 76
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