Krems Thinks Forwarders Sexy

   President of United Airlines Cargo Jan Krems has told me he thinks all cargo is sexy.
   “Forwarders just make air cargo even better,” he smiles.
   “But thinking about the three key players in any shipment—the customer, the forwarder and the airline—what’s immediately obvious is that we need each other!”

About Respect

    “It’s vital to respect the importance of each role and to recognize what each party brings to the table.
   “When we’re thinking about changes and innovations, we need to keep in mind that ideas need to work from all of these perspectives to have any long-term value.
   “As Geoffrey [Arend] has said, it’s important to have respect for the past and everything it has to teach us.
   “But we all realize that, whatever success our industry has had in the past, the answers we need to move our business forward won’t be found there.”

Technology Driver

    “In all of our organizations we have young people who have grown up with consistently advancing technology.
   “They are eager to employ these tools to launch us into a far more technically advanced future, and as an industry we need to give these bright minds the freedom to explore better ways of accomplishing current tasks and conceptualizing new ones.
   “One of the most valuable things history can provide us is a challenge.


Up To The Challenge?

    “When we think about how much progress has been made over the past 25, 50, or 75 years, it raises a difficult question.
   “Will we, and those that come after us, be able to look back years from now and see similar progress?
   “I’m confident that today’s forwarders and airlines have the drive and the energy to make their own mark on history,” Jan Krems declared.
Geoffrey

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