Is The Forwarder
A Partner?

   We spoke to air and ocean freight forwarder and logistics specialist Jo Frigger, Chairman of EMO Trans, a company with 250 offices in 120 countries around the world.
Jo said:
   “Ever since I started in this business in 1958, the relationship between airlines and freight forwarders has been volatile.
   “The initial view was that a forwarder was an agent who collects a commission from the airline.
   This perception has gradually changed over time so that the forwarder is maybe a customer and lately even a partner.
   “Does the forwarder represent the airline, the shipper, or is he a partner of the airline?
   “If so, to what extent?
   “The two different business models, asset and non-asset driven, make it difficult to define, or is the airline just a supplier of space at uncertain price levels without guarantees from either side?
   “In today’s environment, the shippers and consignees demand transparency of the supply chain procedure.
   “The forwarder has to control the whole process from pick up to customs clearance and delivery; he is viewed as the architect of this process and accordingly held accountable.
   “Whether we like it or not, it forces us to work closely together with all carriers, be they air, ocean, or land.
   “Existing IT systems still do not give us the integrated accuracy and transparency of shipment locations at any given point of the transportation chain from beginning to end.
   “We have to work together and invest together to create a better flow of integrated information from pick up to delivery.
   “Customers traditionally just want to know: How much does the transportation cost and when will my shipment arrive?
   “It’s a tough job for us and I’m convinced that we can do it if we focus on the essential elements.
   “People in our business are resilient and inventive and I believe that FIATA can fill an important role here,” Jo Frigger said.
Geoffrey

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