|  Emirates
& Forwarders
“Freight
Forwarders,” said Nabil Sultan, Divisional Senior Vice President
Cargo for Emirates, “are an essential part of the logistics chain
in ensuring end-to-end offerings to customers.
“Forwarders are important partners to Emirates
SkyCargo in delivering value to our customers.
“We work through a closely integrated model
with freight forwarders globally—this includes integrating some
of our largest forwarding partners as part of our sales structure.
“Emirates believe that as part of a successful
partnership it is important to have a tripartite dialogue with the end
customer in order to deliver maximum value.”
It’s
About Commitment
“Emirates SkyCargo is committed to being a facilitator
of global trade flows, offering cargo hold capacity on our fleet of more
than 250 aircraft, including 15 dedicated freighters, 13 Boeing 777-Fs,
and 2 B747-400ERFs.
“With an unrivalled route network, we connect
cargo customers to over 150 cities in 82 countries on 6 continents and
operate in many of the world’s fastest developing markets.
“Emirates SkyCargo will continue to adhere to
its policy of excellence in every area of operation in the years to come.
“Given the constantly changing landscape of the
global air cargo industry, we can truly be an agile global partner to
freight forwarders with our current set up, allowing for a ‘win-win’
solution through mutual cooperation.”
Driving
Partnerships
“In the past, the partnership between airlines
and freight forwarders has largely been driven by the rate offering.
“Although still important, there are other factors
that can help drive value and efficiency in the relationship, such as
the strength and reach of the network of the airline.
“For example, as the single largest operator of
the B777 and an all wide body fleet, we offer seamless freight transfer
across our entire network. Emirates SkyCargo also offers customized solutions
for our freight forwarding partners that allows them to be in better control
of the shipping process, and we see this as an important driver for the
future of the partnership.
“We truly challenge traditional forwarding models
by using alternative solutions, which are fast and more reliable in performance,
without jeopardizing the value of the consolidation.”
Carrying
Things Farther
“It
is very important,” says Nabil Sultan, “for the airline and
freight forwarder to understand each other’s strengths and unique
offerings and see how that can be used for mutual benefit.
“There
can be no one recommended ‘one size fits all’ solution for
a successful partnership as every case is unique.
“It
is essential for the two parties to work closely together to identify
the best arrangement,” Nabil concluded.
Geoffrey
|
Vol.
15 No. 75
Vol.
15 No. 76
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