Every time I watch the 1939 film “Gone With
The Wind” I think about Clark Gable finally packing it in and leaving
Vivian Leigh. But then I imagine Clark’s character
‘Rhett Butler’ the next day sending a text message to Vivian’s
‘Scarlett O’Hara’ saying something like: “Is
it Ok if I come over so we can hang out?” Well,
as 2021 takes off and cargo is still topic-A in the transportation world,
Qatar Cargo sends a message of hope for the New Year underscoring that despite
every other challenge as COVID-19 continues, this global cargo resource
indeed gives a damn. Qatar Airways Cargo says, “we
are giving back to communities through WeQare, our Sustainability Project.
“Sustainability - environment, society, economy
and culture are being implemented at all levels of our business which is
a real turning point for air freight and will make the cargo carrier’s
operations more sustainable, going forward,” the carrier said.
“We are deeply concerned about the legacy we leave
for the future generation. “As a leading cargo
carrier, we want to make CSR a key strategic element of our business and
want our positive actions to have a ripple effect. Keeping this in mind,
we are proud to present WeQare, a project close to the heart of every Qatar
Airways Cargo employee,” said Guillaume Halleux, Chief Officer Cargo
at Qatar Airways. Last July, Qatar Airways Cargo provided
the free transport of 1 million kilos of humanitarian aid and medical equipment
to charitable organizations. On January 4 the carrier
said, “Chapter 2 in our WeQare will be announced later this month.
“WeQare is about rethinking the business model,
with sustainability as the main focus,” the carrier added. Working
for the betterment of everybody in this now year plus pandemic crisis and
otherwise time of uncertainty, is a lesson of conduct for all of us, we
say. Geoffrey |