Here
in Vital Views we continue our series of thoughts
generated by individuals that have appeared
in our pages since we began publishing in 1975.
Richard Malkin has covered the air
cargo business since 1942, and today at 103
years of age he has edited these comments.
Vital Views is offered during a
time of change in air cargo. It attempts to
reach back into our past and recall outlooks
that might help inform us when dealing with
the challenges of today. |
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Shift
Of The Forwarder. . .In 2005 Daniel C.
Fernandez, secretary general, The International
Air Cargo Association, in a
broad discussion centered on dramatic changes
in the air freight industry, called attention
to the shift of the forwarder as a “rudimentary”
status to “quite another industry, more
aggressive, more technologically involved, more
formation-oriented.” Has
he seen improvement in airline-forwarder relations?
“Yes. The two are closer than they had
been in the past. The plain fact is that they
have been driven to recognize that they need
each other there is greater transparency. The
lack of a common platform was the lack of knowledge
of each other.” |
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To Earn
20 cents . . . John Champion, who headed Champion
Transport Services in 1993 had
a vital point to be made about cost: “Within
the U.S.A., major carriers offer 20 cents per pound
systemwide rates. If you get quite a good shipment
it might even exceed the minimum charge. Imagine,
since everything is through a hub, just the multiple
processing, loading and unloading involved to earn
20 cents, let alone the actual carriage.”
Develop
A Central Cargo European Hub . . . Vince
Chabrol, Malev's U.S. Manager reported in 2000 on plans to construct a 10,000
square meter cargo terminal at Ferihegy Airport,
possibly on a participating basis with the airport’s
operator. The goal is to develop the facility
as a Central European cargo hub. |
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Bar-Code
Technology Enhances The Air Transportation Process.
. .In
1994 Ted Braun, manager-cargo services development,
International Air Transport Association,
underscored a fact not to be overlooked: “In
the warehouse, at planeside—neither of
which is exactly an office-like environment—normally
poorly paid people continue to label boxes by
hand and read cargo labels at odd angles, in
bright sunshine, rainfall, or snowstorm. It
is here that it is ultimately determined whether
the last-minute shipment information stored
in a fault-tolerant computer is any good. Technology
is present to support various work processes,
and each application has its merit. In most
cases, solutions complement each other, so bar-code
technology enhances the air transportation process;
it does not replace, exclude, nor threaten EDI
. . . before we wrinkle the nose and dismiss
those boring low-tech barcodes, which every
halfway decent supermarket uses, consider what
this technology can bring the air cargo industry
by linking quality shipment information with
the shipment itself.” |
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