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   Vol. 15  No. 93
Tuesday December 6, 2016

Vital Views for December 6, 2016
  Here in Vital Views we continue our series of thoughts generated by individuals that have appeared in our pages since we began publishing in 1975.
  Richard Malkin has covered the air cargo business since 1942, and today at 103 years of age he has edited these comments.
  Vital Views is offered during a time of change in air cargo. It attempts to reach back into our past and recall outlooks that might help inform us when dealing with the challenges of today.
41 Years Of Vital Views

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Daniel FernandezShift Of The Forwarder. . .In 2005 Daniel C. Fernandez, secretary general, The International Air Cargo Association, in a broad discussion centered on dramatic changes in the air freight industry, called attention to the shift of the forwarder as a “rudimentary” status to “quite another industry, more aggressive, more technologically involved, more formation-oriented.”    Has he seen improvement in airline-forwarder relations? “Yes. The two are closer than they had been in the past. The plain fact is that they have been driven to recognize that they need each other there is greater transparency. The lack of a common platform was the lack of knowledge of each other.”

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To Earn 20 cents . . . John Champion, who headed Champion Transport Services in 1993 had a vital point to be made about cost: “Within the U.S.A., major carriers offer 20 cents per pound systemwide rates. If you get quite a good shipment it might even exceed the minimum charge. Imagine, since everything is through a hub, just the multiple processing, loading and unloading involved to earn 20 cents, let alone the actual carriage.”

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Develop A Central Cargo European Hub . . . Vince Chabrol, Malev's U.S. Manager reported in 2000 on plans to construct a 10,000 square meter cargo terminal at Ferihegy Airport, possibly on a participating basis with the airport’s operator. The goal is to develop the facility as a Central European cargo hub. Vince Chabrol

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ted BraunBar-Code Technology Enhances The Air Transportation Process. . .In 1994 Ted Braun, manager-cargo services development, International Air Transport Association, underscored a fact not to be overlooked:      “In the warehouse, at planeside—neither of which is exactly an office-like environment—normally poorly paid people continue to label boxes by hand and read cargo labels at odd angles, in bright sunshine, rainfall, or snowstorm. It is here that it is ultimately determined whether the last-minute shipment information stored in a fault-tolerant computer is any good. Technology is present to support various work processes, and each application has its merit. In most cases, solutions complement each other, so bar-code technology enhances the air transportation process; it does not replace, exclude, nor threaten EDI . . . before we wrinkle the nose and dismiss those boring low-tech barcodes, which every halfway decent supermarket uses, consider what this technology can bring the air cargo industry by linking quality shipment information with the shipment itself.”

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To Be Continued . . . 

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