“I do solve
problems,” declares Antonella Straulino, Foreign
Affairs Manager for the big Italian cargo organization
FEDESPI, adding “[I] must also confess I enjoy
thoroughly working in this important and most interesting
role.”
Antonella is ‘five-foot-two
with eyes of blue, but oh what those five feet can
do’ as it is sung.
“Taking care
of complex issues, finding the best solution, and
helping my associate members is what I like best
in my job.
“I’m in
charge of international relations for the Italian
Federation of Freight Forwarders (FEDESPEDI) and
I do see many issues we will have to tackle over
the forthcoming months.
“From the implementation
of the amendments to the SOLAS Convention to the
newly signed and enacted IATA/FIATA cooperation,
the challenges are always there and I love to step
up to them,” Antonella assures.
Battle
For Survival
“But first,”
Antonella said, “we need to survive the SOLAS
amendments.
“The Federation
of Freight Forwarders and our members rely upon
us to interact with reliable parties abroad and
get acquainted with operating in other countries
while being properly informed on international trade
practices and restrictions.
“They get from
us reliable international support in their everyday
transactions.
“We are there
to serve them and, as I said, to solve problems.
“Shippers should
use our members’ services because we know
how to take care of their goods and needs and are
perfectly able to overcome the different hurdles
of international trade.
“Freight forwarding
companies are the software that makes the hardware
work.”
What
Surprises in 2016?
“For me the
biggest surprise of this year is the admirable ability
to adapt to the world’s ever changing shape
and culture.
“During my 50
years of life I have seen so many things happening,
so many situations that looked dramatic and unsolvable,
and we always end up discovering we are capable
of handling all kinds of situations and not only
fixing but finding the smart solutions.
“After all,
isn’t international logistics there to help
the world?
“Isn’t
advancing trade the life blood of economics?”
Antonella asks.
“With trade
goes culture and at the end, our freedom.
“So I am proud
of our role and also, allow me to say, of my little
contribution in this sector.”
Better Cargo
Efficiencies?
“I do believe
that the new air cargo accord between FIATA and
IATA goes [toward achieving better cargo efficiencies].
The principle behind it is exactly rendering air
cargo more efficient while taking into account the
reality of today’s world, where freight forwarders,
in the vast majority of cases, are customers and
not agents of the airlines.
“Of course there
will be the need, from both parties, to understand
that compromises are key and that adjustments might
be needed, but basically we’re trying to let
air cargo grow, possibly together.”
On
Being A Woman In Cargo
“I have never
had a problem.
“While it’s
true there are not so many women around in our profession,
the few who are there have earned their wings.
“I’m short
and blond with blue eyes, but I’m far from
being a nice Barbie.
“My male colleagues
have experienced that since the very first time
we met so many years ago.
“I guess I am
now the gal that belongs to the ‘old boys’
club.’
“But that said,
I’m doing whatever I can to bring women into
cargo.
“I’m sure
they will enjoy it.
“Perhaps somewhere
outside of Europe my blond hair and blue eyes are
not always associated with tough professionalism.
“I am working
on this, too.
“But I am very
proud to have been given a Ghanaian name—Nana
Yaa—and to deeply interact with the African
delegates of both sexes that do not seem to have
problems with me.”
Balancing
Life
“I do not have
kids (not a choice but a mere fact of life), so
maybe it’s easier for me.
“I also managed
to stay single for a long while, but I recently
got married and now I have a husband to love and
take care of.
“I am getting
used to this new multi-tasking role, but he is helping
me as he is a hardworking professional as well and
tries to understand when I’m travelling the
world or spending long hours at office.
“Let’s
keep the fingers crossed and see what happens,”
Antonella laughs.
Why Not More Women In Air Cargo?
“As I said,
I’m doing whatever I can to drag other young
female professionals into this wonderful industry.
“I need some
rest and some time to spend with my beloved ones!”
Antonella Straulino
began her professional life in the oil trade in
her hometown of Genoa, Italy, recalling:
“I was called
to Milan at the Federation of Freight Forwarders
almost by chance, with a six months contract as
consultant, but this happened twenty-one years ago.
“Since then,
[I’ve had] no regrets; in fact, it has been
a wonderful ride.”
Taking
Time Off
“I love crosswords
(my husband pretends I’m one of the best solvers
he ever came across) and reading.
“Domestic relaxation
is [provided by] my cat (my favorite animal), although
my sport is skiing.
“My favorite
city is Milano. It welcomed me and it’s the
place where I’m living, but the world is my
home, actually.
“I love pasta
with pesto (for non-Italians, it’s a cold
sauce basically made with basil). After all I come
from Genoa, homeland of pesto!
“My hero is
Leonardo da Vinci: a genius, in whatever he did.”
Why
FIATA?
“FIATA is a
must!
“I work in Italy
for the national association of freight forwarding
companies.
“But getting
involved with FIATA brings great appreciation for
the manner in which the organization advances the
forwarders’ program on a global basis.
“You can really
appreciate FIATA by being part of it and understanding
the deep value of what the organization accomplishes
for everyone.
“To me FIATA
also means networking, vocational training, friendship,
interalia.
“And, all of
a sudden, you find yourself as the only female Vice
President of FIATA.
“I like that,
too,” Antonella smiles.
Anama
& The Italian Forwarder
“Being a freight
forwarding company means dealing with a number of
activities: Fedespedi has to follow each and every
one of them in order to inform its members about
any change, development, or new rule. Thus, we have
several specialized institutes—the one for
air cargo is named National Association of Air Cargo
Agents, or ANAMA.
“My role, being
the one in charge of international affairs, is to
follow any of the related topics.
“We are the
Italian Federation of Freight Forwarders.
“We help our
members handle all types of hurdles they find in
their professional business.
“We help them
avoid mistakes, enhancing their business and making
their lives easier.
“I look forward
to every day,” Antonella said.
Geoffrey
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