Vol. 12 No. 96                       THE GLOBAL AIR CARGO PUBLICATION OF RECORD                  Friday November 8, 2013
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THE AIR CARGO NEWS THOUGHT LEADER  




Delta Air Lines continues to run a great airline and produced a record $1.2 billion third quarter profit,” said Tony Charaf, Chief Cargo Officer. “Cargo continues to be a significant contributor to our company’s success.
     “Delta is running a reliable and consistent operation—we have had a record number of days this year with no mainline cancellations.
     “Considering the state of the global economy and continued sluggishness, our cargo team has done an excellent job in delivering on the objectives we set forth in the beginning of the year with respect to revenue and operational reliability.
     “Our domestic market has been performing well. The new transcontinental, wide-body, pallet-capable aircraft introduced earlier this year between LAX and JFK has allowed us to grow our perishable business from the northeast to LAX, and also supports our business to Europe from LAX.
     “U.S. export continues to be a challenge due to abundance of gateway capacity and freighters coming into the market, so we are focusing on our strong lanes and making use of our overall network.
     “The Middle East and Africa markets are performing well and we are seeing additional opportunities to Asia via DTW, where we have strong lift. Delta expects to see continued growth in our business to Asia via our hub in SEA, where we have recently announced new service to HKG and ICN starting in 2014.
     “We are seeing strong demand from Asia to Latin America right now, especially in Brazil, Chile and Peru.
     “Our ability to perform same-day connections to these markets from our Asian origins is very attractive to customers, cuts transit time and saves our customers money with a single air waybill.
     “Latin northbound movements are also doing well, driven by a strong perishable season, especially with asparagus out of Lima.
     “Certain markets from EMEIA to the U.S. have been performing well for us such as Germany, Italy, and India, to name a few. Los Angeles has become a very popular destination from EMEIA and we are pleased with the response our daily widebody PMC-capable schedule between New York-JFK and Los Angeles is receiving in the EMEIA market.
     “Los Angeles is now our third most popular destination from EMEIA!”


     “But when I think of success, my first thought is our people.
     “The Delta Cargo team is comprised of people who are dedicated to serving our customers and to being there for each other.
     “A core tenet of Delta is to take care of our people, who in turn take care of our customers, and this provides value for our shareholders.
     “Delta has a program called the Chairman’s Club where our people are recognized by their peers, and this year the cargo team recognized more than 330 of their peers for exemplary service.
     “This week, as Air Cargo Americas is being, held three of our cargo nominees will be recognized as honorees at our chairman’s club gala, which is an absolutely amazing event attended by senior leaders across the company.
     “The cargo organization has really come together this year and has made solid progress towards improving operational performance to provide greater reliability for our customers.
     “We know that there is still room for improvement and we will continue to focus on running the most reliable cargo airline in the industry.”


     "We have been afforded the opportunity to invest in our organization with the addition of Sharon Poindexter as our new director of eCommerce and Technology and Lisa Wallace, who also joined our team recently as our director of revenue management and alliances.
     “The team has worked closely to further develop our joint venture with AF, KL, and AZ.
     “We completed an important step forward in April when Delta began selling all capacity in the Boston market.
     “This partnership is very important to our company and will continue to evolve.”


     “We are also excited about our new opportunity with Virgin Atlantic. Delta has acquired a 49 percent ownership stake in Virgin Atlantic and was pleased with the decision by the U.S. Department of Transportation to grant antitrust immunity for our trans-Atlantic alliance.
     “This will let us expand choices for customers by allowing for a closer relationship and the ability to cooperate on routes between the UK and North America. Virgin is a wonderful airline with a fantastic brand and we are excited to bring our teams together to provide value to our customers.”


     “Our outlook for next year is similar to what we have experienced this year—while air freight will continue to play an important role in global trade, we need to be realistic about next year and the factors that will continue to impact air freight.
     “Air cargo’s share of global trade is being affected by the modal shift from air to ocean which will likely continue, and by excess capacity in the market as orders of wide-body aircraft are deployed, which ultimately has an impact on yields as carriers look to fill this space.
     “Near-shoring, while not a big factor today, is also something which we need to be aware of, as companies look to manufacture in countries where labor costs are not on the rise and products can be produced closer to the end consumer.
     “For example, electronic companies are moving production from Asia to Mexico, which affords them the option to move product into the U.S. via truck.”


     “For 2014, Delta Cargo will continue to build our premium product portfolio which includes pharmaceuticals, automobiles, perishables, valuables, and DASH, our domestic small package express product.
     “This is such an important aspect of our strategy that we have created a dedicated position to drive this effort.
     “Alex Clayton, who was previously our regional sales manager in Los Angeles, will be leading this charge and she has the perfect background and experience in the industry to be successful.
     "It is important that we are proactive in providing updates to our customers throughout the shipment lifecycle for these high value products. An integral part of this service is our GPS tracking offering.”


     “Having recently launched an Equation team in Atlanta operations, which is a dedicated team that supports the movement of our international express shipments, next came our Cargo Logistics Manager (CLM) product in Atlanta that is being deployed to other cities right now and will be continued in 2014.
     “CLM gives our operations team real-time visibility to all freight coming into or leaving Atlanta in one central location, allowing for quick recovery when shipments do not move as planned.”


     “Phase II of deltacargo.com will launch later this year with enhanced functionality, including a new booking platform that allows eAWB submission.
     “Removing paper from our business and enhancing our eCommerce business is a strategic priority both for Delta and the industry. Sharon, who I mentioned earlier, with 13 years of experience in eCommerce is committed to positioning Delta Cargo to be the leader in the industry.”


     “Delta Cargo will continue to invest in our Customer Service Centers during 2014. A new option will be deployed called Virtual Hold, which will provide our customers an option to be called back at a designated time instead of staying on hold waiting for their call to be answered.
     “This functionality has been very successful on the passenger side of our business and we are excited about the opportunity to offer this to our cargo customers as well.”


     “Our premium products continue to grow.
     “Year-to-date through September, our Variation Pharma product revenue and volume are up and importantly, shipment count is up double digits. As a result Delta cargo is expanding the Pharma network even before the year is over by adding locations and making further investments in training.
     “The Variation Wheels product was launched two years ago and has really taken off.
     “VW (dare I say it?) is performing very well, especially from Germany and the UK, where consignments include prototype and test vehicles to various destinations in the U.S.
     “We’ve been gratified by the customer response to this service and of course our employees love opening the belly of a 767 or 777 and seeing hose hot wheels with a car or motorcycle aboard!”


     “Another interesting commodity is what we’re moving from Palau to Japan. The Delta Pacific cargo sales team this past August set a company record moving 10,922Kg of fresh tuna to Tokyo in a B757.”


     Tony Charaf was named Chief Cargo Officer just 14 months ago. He is a 17-year veteran of the company, including four years prior service as head of Delta Cargo. Tony knows how to airline as few others.
     Charaf earned his Bachelor's degree in Engineering and a Master's degree in Management from Northrop University. He holds an A&P license as well as a private pilot license,
     Charaf also sits on several non-profit boards, including St. Jude Children's Research Hospital, the Carter Center in Atlanta, and the Red Cross Atlanta Chapter. In addition, he serves on the advisory board of the Goizueta Business School at Emory University.



     “Our postal customers are very important to Delta,” Tony Charaf said.
     "Mail is one of our core products and complements our global network and fleet very nicely. Postal traffic is a growth channel for us and it makes a substantial contribution to our overall revenue.
     “Nick Whalen is our general manager of postal affairs and is active on both the IATA Air Mail Panel and on the IATA Contact Committee to the Universal Postal Union (UPU).
     “While letter-class mail has declined over recent years, we are seeing very strong growth in the commercial parcel traffic in both the B2B and business to residence sector.
     “Most postal authorities around the world are very tech savvy and are required to meet stringent service standards measured throughout the chain. This means we must continue to focus on providing a quality product and on-time-performance to win and maintain postal contracts.


     “Freight Forwarders are extremely important to our business; they are the customers we serve.
     “At Delta, we want to provide complete transparency for the customer, to inform them not only when shipments move as expected, but also to let them know when a shipment has not moved and our recovery plan.
     “Our sales team works very closely with the Forwarding community and has established excellent relationships built on a foundation of trust and mutual respect. Enhancing the sales team effort are the Delta Cargo and Airport Customer Service employees who are the key to our success on the ground.


     “In addition to industry trade events, Delta Cargo actively participates in local organizations such as the Atlanta Air Cargo Association, the JFK Air Cargo Association, and many others. We host local customer events both individually and with our JV partners AF/KL.
     “Delta Cargo also hosts meetings where our key customers engage in dialogue with Delta’s senior leaders, including our CEO Richard Anderson and our President Ed Bastian. Meetings such as these and others are so important because we listen to our customers and learn about improvements that can be made to our business to better serve them.
     “Personally, I am fortunate for the time my team and I have been afforded to meet with our customers and the opportunities to speak at several industry events—this is always a great experience and something which I really enjoy.
     “At Delta, we want to provide complete transparency for the customer, to inform them not only when shipments move as expected, but also to let them know when a shipment has not moved and our recovery plan.”


     “I strongly believe that as an industry, cargo has made very little progress in technology platforms, particularly in the implementation of e-freight.
     “I was surprised that the technology being used today is essentially unchanged since I left cargo in 2004.      "In terms of concerns, we are always thinking about what we could be doing differently to push the eCommerce message to more of the market and collectively increase electronic air waybill useage and the number of eFreight shipments.
     “While Delta is the leader among North American carriers at the moment, there is a lot of progress still to be made by the industry on this front.
     “The momentum is building, and more and more of our customers are adopting the IATA Multilateral agreement and taking the first steps towards paperless transactions.
     “We need more freight forwarders and more airlines to embrace this change. Speed is important here."


     “My personal outlook is to continue to do what I am doing in leading the Delta Cargo team to deliver on our goal as the best in the industry. We have a committed leadership team that includes Ray Curtis, vice president of sales, (pictured here with Tony); Scott Barkley, (right) managing director of operations; Linda Biere, director of finance; Lisa Wallace, director of revenue management; and Sharon Poindexter, director of eCommerce.
     “Collectively, they lead a group of professional men and women in the business who have a strong, winning spirit and who epitomize the Delta culture. Delta is making a difference in the airline industry and cargo is a key part of our company’s strategy to win not only now, but in years to come.
     “I am most proud of having the opportunity to work at this wonderful company and for the people with whom I have had the fortune of working. There is nothing that I would change from the past. I have learned from my failures and all of my experiences, both good and bad, and that is what has made me who I am today.”
Geoffrey/Flossie



     Next Monday, November 11, we will celebrate Veterans Day, a National Holiday in the U.S., which has been observed ever since the 11th hour of the 11th day of the 11th month in 1918, when World War I was ended. That monumental day (and hour and month) began the tradition of honoring all those who have served in the U.S. Armed Forces.
     This year we salute The U.S.A. Air Mobility Command, which routinely moves air cargo (including all manner of goods and troops) to various theaters of war with the kind of regularity usually associated with civilian overnight cargo services.
     Once upon a time, Air Mobility was responsible for such air cargo trailblazing as moving av-gas, spare tires, and other supplies above the Himalayas between Assam, India, and Kunming, China, during the World War II China-India Burma Hump operations of 1942, and later during The Berlin Airlift of 1948.
     In the case of Berlin, when air cargo actually supplied an entire city, modern air cargo captured the world’s attention and our industry was born.
     But despite the aforementioned more famous events, today Air Mobility Command carries a proud tradition of daily movements of air cargo, in volumes that actually dwarf those earlier, more famous operations.
     More recently in both Iraq and also in Afghanistan, Air Mobility Air Cargo supported a major buildup of U.S. troops that in large part were initiated and aided from the air.
     Any number of U.S. flags that are part of the CRAF program are utilized to move troops and critical supplies to and from the U.S. to forward bases in the world.
     It’s worth mentioning that in the case of Iraq and Afghanistan, Dubai also figures large in the movement of hard cargo and other supplies via a number of independent operators, including several small to medium ad-hoc carriers.
     Air cargo into these war zones at times resembles operations that could have been lifted straight from the pages of Terry & The Pirates, a 1930s comic strip glamorizing air cargo flights to far away places like China and India.
     Thankfully, the hot war winds have died down. Dubai as conduit continues to move cargo— infrastructure materials travelling daily, at times aboard vintage equipment for former battle theaters as peace takes hold.
     So hats off to Air Mobility Command; on any given day, they also field scores of aircraft with cargo bays holding tons of cargo, either on pallets for ground delivery or strung with parachutes for air drops.
     Today Air Mobility Command also routinely delivers U.S. troops and supplies to remote sites—frozen food, fruit drinks, ammunition, spare parts and whatever else is needed at the mobile, fluid, ever-shifting front lines.
     The ability to airdrop supplies and land cargo on remote dirt airstrips is vital to supporting troops safely.
     We also take a moment to say thanks to everyone who stood up for our great country.
     “Thanks for your service” may seem like a small thing to say to someone in uniform or a friend who served.
     But I remember coming back to America from Vietnam and being ignored and even spit on by those who were protesting that horrible, cruel war.
     But we, who were drafted into mandatory service did not make that war or glory in it; we were simply doing our duty for the country we love.
     Today, every once in a while, when speaking of that 13-month tour of Southeast Asia, somebody invariably says to me:
     “Thanks for your service.”
     Maybe it is just all the years that have gone by, but lately those words have begun to carry a lot of meaning, especially when recalling those friends who did not come back, and those that did, who must live with the unlivable memories.
     So we pay it forward to all our veterans and those in uniform, saying:
Thanks for your service!
Geoffrey
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