Air
Partner Red Track Happy
It’s the largest listed charter broker
worldwide, established 50 years ago. But only in recent times did the
London Gatwick-headquartered firm step into the air freight business–
obviously quite successfully, as demonstrated by the 24 percent cargo
sales contributed to the company’s turnover in fiscal year 2009/10.
Revenues totaled 273 million euros; earnings before tax amounted to €4.1
million. That’s nice to have, but more is better, indicates Air
Partner’s CEO, Mark Briffa, (right) his appetite growing for rising
cargo results. “We are aiming at 50 percent for equaling our revenues
achieved by our passenger activities,” he reveals.
A
new product called ‘Red Track’ launched three months ago might
help reach this goal in the medium run. It’s an ultra rapid offering
to the market consisting of time-sensitive overnight or same day door-door
transports, be they urgently needed documents, spare parts for the automotive
and aviation industry, or emergency shipments of medical goods. The solutions
aren’t especially cheap but cost much less than an airline has to
pay in case one of their aircraft is hit by an AOG. Depending on the length
of a technical failure, the amount paid for grounding a big commercial
jetliner like the A340 or B747 can easily surpass $100,000 per day.
The real time access of “Red Track”
is enormous. Every single step is exactly documented—from pick up
to final delivery. So “clients know the precise status of their
shipment at all times,” Richard Smith explains, pointing at the
green and red records displayed on his computer’s screen. Richard
Smith is Air Partner’s Director UK Trading, responsible for all
cargo related matters.
“We are not engaging in the mass parcel
business, so we’ve got to offer customers all the information about
the transports they desire,” he says. He stresses that the intermediate
results “Red Track” produced are quite encouraging. There
is the acknowledgment, however, that the speedy product has been booked
mostly by major European clients until now.
Air Partner’s core cargo business
consists of arranging customized airlift for oversized, extremely heavy
goods; standard shipments are less of a concern. “You tell us what
you need and we engineer charter flights with Cessna’s elegant Citation
Sovereign jetliner or the mighty Antonov 225,” promises CEO Briffa—an
offer constantly requested by members of the energy and automotive industry,
but occasionally also by governments or humanitarian organizations in
case of earthquakes, flooding or other natural catastrophes, when rapid
aid is needed.
“Over the last five to six years we
have steadily grown,” states Smith. Charter solutions are always
required when oil drilling equipment is needed in remote places like northern
Siberia, Africa or parts of Latin America. “You can’t utilize
the capacity of scheduled freight carriers since they don’t serve
these regions; you have to come up with tailored solutions—your
clients expect it,” he explains.
Air Partner’s business activities
are based on three pillars: firstly, the charter or part charter of commercial
aircraft for groups of at least 20 and at most 500 people; secondly, the
utilization of private jets for individuals or groups of less than 20
individuals; and, last but not least, the growing air freight column.
In fiscal year 2009/10 revenues totaled 273 million euros while earnings
before tax amounted to €4.1 million. During the period mentioned,
14,828 flights were conducted on behalf of Air Partner, accounting for
34,000 flight hours.
The German market contributed 35 million
euros to the turnover (11 percent), making it a cornerstone of the enterprise—next
to the UK, but well ahead of the U.S. (5 percent).
“Cargo is a segment we want to further
develop because we see ample opportunities in this field,” says
Birte Pueschel-Kipke, (left) VP Europe of Air Partner. She also told ACNFT
that the existing partnership with capacity provider Air Hamburg
will be intensified. Both companies have been in cooperation since 2008.
In this year’s first half, 94 charters were booked by Air Partner
and conducted by Air Hamburg according to the airline’s CEO Floris
Helmers. “From our point of view, it would be a good move to further
strengthen our ties,” declared the manager.
Heiner Siegmund
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