Air Cargo
IT CHAMP Buys TRAXON Europe
John Johnston
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Felix Keck
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BIG deal in air cargo IT, as
CHAMP buys TRAXON Europe from Lufthansa Cargo and Air France.
Apparently these two companies
(now one), which are all capital letters, are thinking BIG in other
ways too, by seeking the best and the brightest all around. John Johnston,
CEO of CHAMP, makes the point as the deal is done.
“TRAXON Europe will continue
to operate under the TRAXON name.”
That seems to be OK for Felix Keck,
who continues as Managing Director of TRAXON.
“The deal, agreed between
CHAMP, Lufthansa Cargo and Air France, the majority shareholders of
TRAXON Europe, will deliver real synergy between the two companies,
providing a strong, integrated portfolio of solutions that will accelerate
initiatives such as e-freight, Cargo 2000 and global customs compliance,”
Mr. Johnston said in a statement.
“The combination of CHAMP’s
software solutions and TRAXON’s wide network will result in the
most comprehensive suite of software and distribution services available
in the market.
“[It will be] a combined
force for change, innovation and, above all, leadership, representing
a positive impact on the industry, as well as stimulating growth in
the combined group.” says John Johnston, CEO of CHAMP.
“TRAXON’s and CHAMP’s
strategic objectives are complementary and together project a stronger
united force in the industry.
“The portfolio of electronic
air cargo solutions we can jointly offer is a clear benefit for both
company’s customers and the wider air cargo market.”
Today as news of the blockbuster
deal broke worldwide, we caught up with Felix Keck who, as usual, was
anything but at a loss for words.
In Mr. Keck’s view, the IT
road ahead will be made all the more pilotable. His vision includes
a win-win situation for everyone involved.
Reflecting on the sale, Mr. Keck
confessed that a regular review of shareholdings and subsidiaries is
industry standard for large corporations.
“By selling their stake in
TRAXON to CHAMP, AF & LH are continuing their policy of concentrating
on their core business.
“The air cargo communication
industry is not necessarily a part of it.
“At the same time, the TRAXON
Europe core market is changing quickly and the requirements are moving
towards more software-oriented solutions with a larger complexity.
“In this environment, joined
forces with complementary solutions are an advantage.”
FlyingTypers had
heard rumblings in the marketplace about the sale of TRAXON for some
time, but conditions were only made perfect for the shift within the
last year.
“The decision to screen the
market for companies interested in the acquisition of TRAXON was made
in summer 2010.
“AF & LH, however, always
reserved their right to step down from the process if the conditions
were not favorable for TRAXON. As key customers, they had a keen interest
in a functioning supplier.
“CHAMP Cargosystems was seen
as the perfect candidate. Once the mutual agreeable Share Purchase Agreement
was negotiated between AF&LH and CHAMP Cargosystems on November
9th, 2011, the deal was successfully closed.”
The motivation behind moves such
as these always leave us wondering whether or not it was because a business
could not compete in the marketplace.
Felix is quick to assure us that
“actually the opposite is the case. “From TRAXON Europe’s
view, it was a question of strategic positioning and for AF & LH,
a question of corporate fit into their portfolio.
“Once the determination was
made to seek a buyer for TRAXON, the air cargo industry was screened
carefully before decisions were taken. Organic growth, mergers and acquisition
of and by other companies were considered as possible alternatives.”
Of course, there will be inevitable
shifting ahead—like a game of Tetris, it will be of the utmost
importance to ensure that all the pieces fall into place. As a new entity,
there is always the possibility of job and responsibility changes, but
Felix confirms, that “TRAXON will remain as a standalone unit.
“CHAMP and TRAXON together
will be able to leverage the global presence and portfolio of one another.
These combined forces will be able to harness an expanded portfolio
of products and services on a global basis.
“TRAXON Staff is a key asset
of the company and we foresee no changes.
“We also informed our customers
right after the agreement was signed that all contracts would remain
unchanged and assured them that delivery of service would be maintained
at the same high level.
“We expect the impact to
be perceived positively because the combined portfolios with the integrated
and comprehensive offerings are going to be beneficial for our customers.
“Further, the combined weight
of both companies will afford us a better position to drive forward
industry initiatives like Cargo 2000, e-freight and global customs.
That sounds like good news for
all those involved at both TRAXON and CHAMP—it sounds like there’s
a brand new, extended family forming, and rest assured, it will be BIG!
Geoffrey/Flossie
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