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    Vol. 14  No. 85
Monday October 26, 2015

Going Postal Has Never Been Better
Going Postal Has Never Been Better
Beauty . . . A brand new B- 737-900ER delivered to United Airlines is parked in front of Boeing's newly expanded 737 delivery center, Monday, Oct. 19, 2015, at Boeing Field in Seattle.

    Unless you are sending letters and packages from Mars, you probably have a favorite story about an encounter with the post office no matter where you are in the world.
For the purposes of this story, the United States Postal Service (USPS) is the focus.
     It should be noted that historically the USPS has lost money every year since the Stage Coach carried the mail—in fact, it has rarely, if ever, made any money since its inception.
     The USPS was never set up to make money, and political appointees have always run the US Postal Service.
     As an aside, the campaign director of the sitting President of the United States was most often named Postmaster General as a reward for piloting his boss into the White House.
     A quick look around the nationwide USPS facilities built during the New Deal years (1933-1945) reveals cornerstones bearing the name ‘James Farley, Postmaster.’
     Big Jim Farley directed Franklin Roosevelt’s successful presidential campaigns that got FDR elected (four times).
     Today, the USPS struggles with its image and losses while a new generation of managers valiantly work to make sense out of generations where doing business as usual was, oftentimes, unusual.

First, A Favorite Postal Story
      
     A postal customer at the window is mailing a submission for a national poetry contest. The postal clerk is typing away, entering information into the system for the mailing.
     The clerk asks: “So how much is this poetry worth if lost?
     “Only my heart and soul!” is the reply.
     “OK,” the clerk says, “I’m just gonna go with a hundred dollars…”

Jacob Nielsen

 

Going Postal

    For the airline business, “Going Postal” is both emotional and essential. Never forget that in the U.S. and throughout Europe, when flag carriers were first founded they were dependent (in whole or in part) upon monies earned from carrying mail at a per-mile stipend. Mail made the airline business viable whilst establishing air mail and flag airline services across countries and around the world.
     In the U.S. today, while mail and other traffic from USPS accounts for a good deal less revenue throughput, that stream (especially in 2015) is nothing to sneeze at.

 

A Great Dane Delivers Mail

    Jacob Nielsen is senior manager, Postal Network Optimization & Performance at United Airlines.
     FlyingTypers talked to Jacob recently and the conversation was revealing.
     UA is on top of their game by any measure, and when it comes to postal matters is definitely not mailing it in.
     “Air mail is United Cargo’s most important product category after general freight, so it has great strategic importance.
     “It also has great historical relevance, since the first flight of what became United Airlines nearly 90 years ago was an air mail flight.
     “The United States Postal Service is United’s oldest, and remains its largest, customer.
     “Our relationship with the USPS dates back to 1926, and that level of consistent support across our global network is something provided by very few other customers!
     “Coming to the present, we consider mail a success because we have been able to maintain, and expand, our mutually beneficial relationship with the USPS.
     “Achieving double-digit growth rates—in the challenging air cargo market of recent years—indicates that we’re doing more than a few things right.
     “Along with offering the routes and capacity the USPS needs, we have an extraordinarily committed team focused on passionately working to exceed this customer’s expectations.”

A Day With The Mail

    “I often describe it this way: The mail organization at United manages millions of dollars’ worth of mail—without touching a single piece of it.
     “Our team doesn’t physically move a single piece of mail, but it’s our job to facilitate all its movement.
     “This means we develop, plan, and measure the carriage of mail on United around the world.
     “In theory, it should be fairly straightforward to move a mail piece or package from A to B.
     “In practice, with the scope of our network and the volume of details that must be coordinated to move the mail successfully, the job would be impossible without the skill and dedication of thousands of colleagues and partners.
     “Fortunately for me, everyone involved in mail transport at United is accountable, committed, enthusiastic, and exceedingly good at what they do.”

Teamwork, Pure & Simple

     “I manage a team of ten people in the Postal Network Optimization and Performance Team.
     “But there are thousands of folks around the world—working for United, our mail code share partners, or service providers—who are vital contributors to the success of the mail operation.”

 

Keys To Success

    “The short answer is ‘due diligence,’ which is an elegant term for a healthy mix of proper planning and balancing available capacity and opportunity.
     “The slightly longer version to the answer is that ‘on time’ performance in the mail operation starts long before we receive a single piece of mail.
     “It’s crucial that we complete our due diligence on every contract solicitation—this enables us to maximize our network and sets us up for success on each route.
     “In other words, our first focus is on ‘strategic fit.’
     “The technology requirements, including our mail scanning software solutions and continuous development of our performance management system, are also key.
     “Our team collaborates closely with United’s Load Planning and Cargo’s Flight Optimization Teams to ensure we set our Cargo, Airport and Flight Operations co-workers up for successful execution.
     “Our Field Operations are vital, of course, and our Postal team spends a considerable amount of time ensuring these colleagues have the proper information, tools, and training to succeed in their jobs.
     “We aim for consistency, then gradually challenge ourselves to raise the bar.”

      UA Takes Off    

    Birth of United Airlines… The First Flight on Contract Air Mail (CAM) route No. 5 took wing at 5:30 am on the morning of April 6, 1926, as six sacks of letters arrived at the Pasco Washington Airport via an old-fashioned, six-horse stagecoach. 
    The sacks containing 9,285 pieces of mail and weighing 207 pounds were then loaded onboard a Varney Airlines (today part of UA) Swallow mail plane. 
    The mail was delivered to the cities of Boise, Elko, Salt Lake City, San Francisco, Chicago, and New York City. 
  

US Air Mail

Varney Air

 

Looking Ahead

     “Given the importance of mail to United’s overall business, we are open to evaluating any expansion of our postal capacity and network.
     “But we don’t operate in a vacuum—any expansion must be a strategic fit with other aspects of United’s business, including passengers and their bags and other cargo shipments.”



Managing Change

     “Looking back over several years, two major changes have impacted the mail business.
     “The most noticeable one is the rise in e-commerce, which has resulted in a reduction in letter-class mail volumes and an increase in the number of bulkier parcels.
     “The second is the safety and security aspects of mail transport.
     “This includes the changing regulations impacting lithium batteries and the requirement to X-ray or screen the mail with canine teams.
     “These steps are definitely necessary, but they present some operational challenges.”

 

USPS Gets Enough Respect?
      
     “Working with USPS every day of my life, I have a great deal of respect for the dedication of people at the USPS.
     “My view is that there is an untapped potential for greater strategic partnership between the USPS and the carriers that serve them.
     “I think the playing field is bigger than we’ve explored so far if both entities take the time to understand the other’s business and objectives in greater depth.”

 

From Little Acorns

    “Before joining United, I worked in Finance and Operations roles at Copenhagen Airport in Denmark.
     “I quickly realized I wanted to focus my career path on the aviation industry.
     “My wife is from Chicago, so when we decided to move to her home town five years ago United was a natural first choice for an employer.
     “I joined United Cargo in a role much like my previous one, but concentrating on mail operations performance management.
     “In 2011, I moved into revenue management, focusing on cargo revenue forecasting and also managing a key mail technology enhancement project.
     “Eighteen months later, I had an opportunity to blend the experience of the first two jobs and became Manager of United’s Postal Planning and Operations team.
     “One year later, I moved into my current position as head of the Postal Network Optimization and Performance team.
     “I find that I have an affinity for the logistics business and international commerce, having focused on finance in my college studies. I received both my Bachelor of Science and MBA degrees from Copenhagen Business School.
     “So if I wasn’t working where I am now I think I’d be doing something closely related.
     “Even with the pressure and complexity, my wife often says to me: ‘You really enjoy your job!’
     “And she is right!” Jacob Nielson smiles.
     “I was born in Denmark and I now live in Chicago with my wife and two daughters.
     “With a family here in Chicago, and a number of relatives back in Denmark, we tend to travel back there for vacations as often as we can.”

Best Trade Shows

    “Due to the nature of the business, the postal industry doesn’t conduct or gather at trade shows like the rest of the cargo industry. “Standards, innovations and best practices are discussed and promoted through the IATA Air Mail Panel along with International Post Corporation (IPC) and the Universal Postal Union (UPU).”


      
What All Of Us Can Do Better

    “Cargo President Jan Krems’ answer to questions about improving our business is ‘quality, quality, quality,’ so I’ll take a page from his book and say the key to improving the quality of airlines’ mail service is ‘coordination, coordination, coordination.’”
     “I mentioned earlier all the different groups and functions that must execute in sync to succeed in the timely transport of mail.
     “This level of harmonization doesn’t just happen—it’s something the entire team must concentrate on every day.”
Geoffrey

 

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