Beauty . . . A
brand new B- 737-900ER delivered to United Airlines
is parked in front of Boeing's newly expanded 737
delivery center, Monday, Oct. 19, 2015, at Boeing
Field in Seattle. |
Unless
you are sending letters and packages from Mars, you
probably have a favorite story about an encounter with
the post office no matter where you are in the world.
For the purposes of this story, the United States Postal
Service (USPS) is the focus.
It should be noted that historically
the USPS has lost money every year since the Stage Coach
carried the mail—in fact, it has rarely, if ever,
made any money since its inception.
The USPS was never set up to
make money, and political appointees have always run
the US Postal Service.
As an aside, the campaign director
of the sitting President of the United States was most
often named Postmaster General as a reward for piloting
his boss into the White House.
A quick look around the nationwide
USPS facilities built during the New Deal years (1933-1945)
reveals cornerstones bearing the name ‘James Farley,
Postmaster.’
Big Jim Farley directed Franklin
Roosevelt’s successful presidential campaigns
that got FDR elected (four times).
Today, the USPS struggles with
its image and losses while a new generation of managers
valiantly work to make sense out of generations where
doing business as usual was, oftentimes, unusual.
First,
A Favorite Postal Story
A postal customer at the window
is mailing a submission for a national poetry contest.
The postal clerk is typing away, entering information
into the system for the mailing.
The clerk asks: “So how
much is this poetry worth if lost?
“Only my heart and soul!”
is the reply.
“OK,” the clerk
says, “I’m just gonna go with a hundred
dollars…”
Going
Postal
For
the airline business, “Going Postal” is
both emotional and essential. Never forget that in the
U.S. and throughout Europe, when flag carriers were
first founded they were dependent (in whole or in part)
upon monies earned from carrying mail at a per-mile
stipend. Mail made the airline business viable whilst
establishing air mail and flag airline services across
countries and around the world.
In the U.S. today, while mail
and other traffic from USPS accounts for a good deal
less revenue throughput, that stream (especially in
2015) is nothing to sneeze at.
A
Great Dane Delivers Mail
Jacob
Nielsen is senior manager, Postal Network Optimization
& Performance at United Airlines.
FlyingTypers talked
to Jacob recently and the conversation was revealing.
UA is on top of their game
by any measure, and when it comes to postal matters
is definitely not mailing it in.
“Air mail is United Cargo’s
most important product category after general freight,
so it has great strategic importance.
“It also has great historical
relevance, since the first flight of what became United
Airlines nearly 90 years ago was an air mail flight.
“The United States Postal
Service is United’s oldest, and remains its largest,
customer.
“Our relationship with
the USPS dates back to 1926, and that level of consistent
support across our global network is something provided
by very few other customers!
“Coming to the present,
we consider mail a success because we have been able
to maintain, and expand, our mutually beneficial relationship
with the USPS.
“Achieving double-digit
growth rates—in the challenging air cargo market
of recent years—indicates that we’re doing
more than a few things right.
“Along with offering
the routes and capacity the USPS needs, we have an extraordinarily
committed team focused on passionately working to exceed
this customer’s expectations.”
A
Day With The Mail
“I
often describe it this way: The mail organization at
United manages millions of dollars’ worth of mail—without
touching a single piece of it.
“Our team doesn’t
physically move a single piece of mail, but it’s
our job to facilitate all its movement.
“This means we develop,
plan, and measure the carriage of mail on United around
the world.
“In theory, it should
be fairly straightforward to move a mail piece or package
from A to B.
“In practice, with the
scope of our network and the volume of details that
must be coordinated to move the mail successfully, the
job would be impossible without the skill and dedication
of thousands of colleagues and partners.
“Fortunately for me,
everyone involved in mail transport at United is accountable,
committed, enthusiastic, and exceedingly good at what
they do.”
Teamwork,
Pure & Simple
“I manage a team of ten people in the Postal Network
Optimization and Performance Team.
“But there are thousands
of folks around the world—working for United,
our mail code share partners, or service providers—who
are vital contributors to the success of the mail operation.”
Keys
To Success
“The
short answer is ‘due diligence,’ which is
an elegant term for a healthy mix of proper planning
and balancing available capacity and opportunity.
“The slightly longer
version to the answer is that ‘on time’
performance in the mail operation starts long before
we receive a single piece of mail.
“It’s crucial that
we complete our due diligence on every contract solicitation—this
enables us to maximize our network and sets us up for
success on each route.
“In other words, our
first focus is on ‘strategic fit.’
“The technology requirements,
including our mail scanning software solutions and continuous
development of our performance management system, are
also key.
“Our team collaborates
closely with United’s Load Planning and Cargo’s
Flight Optimization Teams to ensure we set our Cargo,
Airport and Flight Operations co-workers up for successful
execution.
“Our Field Operations
are vital, of course, and our Postal team spends a considerable
amount of time ensuring these colleagues have the proper
information, tools, and training to succeed in their
jobs.
“We aim for consistency,
then gradually challenge ourselves to raise the bar.”
Birth
of United Airlines… The
First Flight on Contract Air Mail (CAM) route
No. 5 took wing at 5:30 am on the morning of April
6, 1926, as six sacks of letters arrived at the
Pasco Washington Airport via an old-fashioned,
six-horse stagecoach.
The sacks containing 9,285
pieces of mail and weighing 207 pounds were then
loaded onboard a Varney Airlines (today part of
UA) Swallow mail plane.
The mail was delivered
to the cities of Boise, Elko, Salt Lake City,
San Francisco, Chicago, and New York City.
|
Looking
Ahead
“Given the importance of mail to United’s
overall business, we are open to evaluating any expansion
of our postal capacity and network.
“But we don’t operate
in a vacuum—any expansion must be a strategic
fit with other aspects of United’s business, including
passengers and their bags and other cargo shipments.”
Managing
Change
“Looking back over several years, two major changes
have impacted the mail business.
“The most noticeable
one is the rise in e-commerce, which has resulted in
a reduction in letter-class mail volumes and an increase
in the number of bulkier parcels.
“The second is the safety
and security aspects of mail transport.
“This includes the changing
regulations impacting lithium batteries and the requirement
to X-ray or screen the mail with canine teams.
“These steps are definitely
necessary, but they present some operational challenges.”
USPS
Gets Enough Respect?
“Working with USPS every
day of my life, I have a great deal of respect for the
dedication of people at the USPS.
“My view is that there
is an untapped potential for greater strategic partnership
between the USPS and the carriers that serve them.
“I think the playing
field is bigger than we’ve explored so far if
both entities take the time to understand the other’s
business and objectives in greater depth.”
From
Little Acorns
“Before
joining United, I worked in Finance and Operations roles
at Copenhagen Airport in Denmark.
“I quickly realized I
wanted to focus my career path on the aviation industry.
“My wife is from Chicago,
so when we decided to move to her home town five years
ago United was a natural first choice for an employer.
“I joined United Cargo
in a role much like my previous one, but concentrating
on mail operations performance management.
“In 2011, I moved into
revenue management, focusing on cargo revenue forecasting
and also managing a key mail technology enhancement
project.
“Eighteen months later,
I had an opportunity to blend the experience of the
first two jobs and became Manager of United’s
Postal Planning and Operations team.
“One year later, I moved
into my current position as head of the Postal Network
Optimization and Performance team.
“I find that I have an
affinity for the logistics business and international
commerce, having focused on finance in my college studies.
I received both my Bachelor of Science and MBA degrees
from Copenhagen Business School.
“So if I wasn’t
working where I am now I think I’d be doing something
closely related.
“Even with the pressure
and complexity, my wife often says to me: ‘You
really enjoy your job!’
“And she is right!”
Jacob Nielson smiles.
“I was born in Denmark
and I now live in Chicago with my wife and two daughters.
“With a family here in
Chicago, and a number of relatives back in Denmark,
we tend to travel back there for vacations as often
as we can.”
Best
Trade Shows
“Due
to the nature of the business, the postal industry doesn’t
conduct or gather at trade shows like the rest of the
cargo industry. “Standards, innovations and best
practices are discussed and promoted through the IATA
Air Mail Panel along with International Post Corporation
(IPC) and the Universal Postal Union (UPU).”
What
All Of Us Can Do Better
“Cargo
President Jan Krems’ answer to questions about
improving our business is ‘quality, quality, quality,’
so I’ll take a page from his book and say the
key to improving the quality of airlines’ mail
service is ‘coordination, coordination, coordination.’”
“I mentioned earlier
all the different groups and functions that must execute
in sync to succeed in the timely transport of mail.
“This level of harmonization
doesn’t just happen—it’s something
the entire team must concentrate on every day.”
Geoffrey