Aramex Lights Up ACF
 Expansion
into the Asia Pacific is just one of a number of reasons why global logistics
provider Aramex is exhibiting at ACF 2014, according to Chief Freight
Officer Safwan Tannir.
“Aramex has been exhibiting at ACF
for a number of years now and we see this show as a major catalyst for
international business,” he said. “We come here to meet other
industry players, from partner airlines to suppliers and other forwarders.
“We look at each exhibition as an
international forum for promoting business and there will surely be a
focus on the suppliers from the region where the show is taking place,
this year being in Asia.”
Aramex delegates were, he said, intent on
attending a number of interesting workshops at this hosting of ACF. “Those
discussing security and technology are very important to Aramex,”
he explained. “Aramex prides itself on its technology. We apply
the latest technologies coupled with local expertise and industry knowledge
to provide a variety of services to our customers.
“Security is vital and everyone’s
concern, so we look forward to attending workshops for insights on the
latest developments in that sphere.”
Aramex was originally established as an
express operator back in 1982, but has rapidly grown to offer the full
range of global logistics services. In 1997 it became the first Arab-based
international company to trade its shares on the NASDAQ.
In Asia, Aramex now offers air freight coverage
across Asia either through its own operations in the main countries like
China, India, Sri Lanka, Bangladesh, Singapore, Malaysia, Indonesia, Thailand,
and Australia, or through a network of freight-specialized partners elsewhere.
“Aramex is both a global logistics
company and a local provider in each country,” said Tannir. “This
means we can offer customized, relevant, local insights and services in
each market in which we operate.
“We have our owned operations in the
major countries within the AP region and cover the rest through a network
of like-minded logistics companies and freight forwarders.”
 He
said the AP region was critical to the company’s forward growth.
“Scaling Aramex into new growth markets and bridging trade corridors
to drive our aggressive expansion plans remains the company’s strategy,
and we are after all a global logistics provider, so expanding operations
in Asia is just business as usual,” he said.
“I think AP is a key region of focus
for us along with Africa. We have been focusing on expanding in these
two regions for the past few years now, and we can say we have been doing
it at the right pace.
AP is one of the regions where we strongly believe we still have very
big growth potential, whether on the traditional East-West lanes or on
the developing regional routes.”
He said air freight markets had shown signs
of major improvement this year. He also highlighted how international
trade lane growth in Asia was rapidly evolving. “We have been sensing
this improvement across most of the lanes—each to its own scale,”
he said. “Now we can say that air freight cargo is on the way to
regaining its position and market share of world trade.
“Asia has been regarded as one of
the biggest exporters of the world for years. It houses many developing
countries and the new super economic powers.
“For us, we have been seeing a serious
shift from the historical Asia-EU or Asia-North America trade lanes into
intra-Asia trade lane developments. This reason, among other internal
strategic ones, was behind the Aramex expansion in Asia.
“This year alone, we have announced
two acquisitions in Asia—one in Australia and one in Thailand.”
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