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the start of October, FedEx opened a brand
spanking new regional hub at Singapore’s
Changi airport, its third in Asia. But many
in the industry were bewildered that the company
chose Changi as the location. Although Singapore
remains a key global logistics and business
center, high costs and fierce regional competition
have seen air freight volumes at Changi remain
largely static for the last decade, while
living expenses and wages have soared.
FlyingTypers
caught up with Karen Reddington, Regional
Vice President, FedEx Express South Pacific,
to see what the company’s rationale
was in choosing one of the world’s most
expensive cities as the location for its South
Pacific Regional hub.
She
was straight to the point: “Singapore
has physical connectivity and location, a
high number of multinationals headquartered
in the country, excellent transportation and
regulatory infrastructure, and a long history
of supporting free trade.
“FedEx
remains optimistic about Singapore over the
long-term. Its geographical location allows
it to be a gateway to markets in Southeast
Asia, South Asia, and Oceania.”
She
also cited recent reports that indicate more
U.S. companies will increasingly shift their
investments or businesses from traditional
manufacturing markets to the ASEAN region.
“Singapore’s
strategic location lends itself to being an
important hub for such global trade.
“According
to the World Economic Forum Global Competitiveness
Report 2012-2013, Singapore is the most competitive
economy in Asia, and the second most competitive
economy globally.
“With
a number of Free Trade Agreements to support
trade growth, and a rapidly expanding network
of bilateral trade agreements, Singapore remains
an important hub for the South-East Asian
region.”
Reddington
said operations at Changi would complement
FedEx’s existing APAC and North Pacific
hubs located in Guangzhou, China, and Osaka,
Japan, respectively, as well as boost capacity
for customers in South East Asia, which is
set to become an economic powerhouse with
the removal of many trade tariffs in 2015.
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The hub will
not only improve the integrator’s service
to the Singapore market, she added, but also
act as a trans-shipment point for Asia Pacific
shipments in and out of Australia, New Zealand,
and Southeast Asian countries such as Laos
and Cambodia.
“The
South Pacific Regional Hub is the only express
hub in Singapore and the largest consolidated
FedEx facility in the Asia Pacific region
that houses air, clearance, and ground operations
under one roof,” she said.
Certainly
the S$97 million facility is impressive. At
280,000 square feet, it includes airside infrastructure
with two aircraft parking bays as well as
a special on-site facilitation by the Immigration
and Checkpoints Authority and Singapore Customs
for efficient cargo shipment clearance.
“FedEx
is the only express transportation company
to have this special in-house customs unit
directly conducting shipment clearance on
the premises, which translates to faster customs
clearance for our customers,” said Reddington.
The
close proximity of the aircraft to FedEx’s
operations means it takes less than four minutes
for a container to be delivered to the sort
belt gateway from the moment it is unloaded
off the aircraft.
“This
means that we have enhanced end-to-end process
control of the packages from aircraft arrival
to the delivery truck,” she said. “It
allows us to provide seamless one-stop package-handling
from the loading and unloading of the aircraft,
to the sorting and delivery of the packages
to our customers.”
The
hub can house over 280 delivery vehicles and
also features a high-speed, fully automated
12-output sorter belt system with the capacity
to sort up to 12,000 packages per hour. The
system uses a scan system that is able to
read package labels on five visible surfaces
and uses a ‘shoe sorter’ to direct
packages.
“Previously,
we had three stations in Singapore including
an operations facility at the airport with
a combined size of around 140,000-square-foot,”
she explained. “The South Pacific Regional
Hub is twice the size of the old facilities
and allows us to consolidate the three stations
to house FedEx air, ground, and clearance
operations under one roof.”
This
allows existing staff positions to be redesigned
and better cater for higher value-added activities.
“For
example, duty operations managers used to
be in-charge of individual station operations,”
she explained. “In the new South Pacific
Regional Hub, managers will be given opportunities
to be trained and equipped with skills on
a broader scope of express hub operations,
including flight loading and unloading, automated
sorting, and clearance process. This will
allow flexibility of employees’ job
scope and progression over time.”
SkyKing
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