Vol. 8 No. 20 WE COVER THE WORLD Monday February 16, 2009 |
Dateline—Hamburg
Exclusive: Former Lufthansa Cargo executive Michael Vorwerk has been
appointed President of Cargo Network Services (CNS) as of March 1. By taking
the lead at the Miami-based IATA subsidiary the Berlin-born manager will follow
Jens Tubbesing who quit CNS in July 2008. Michael gave Air Cargo News FlyingTypers
an insight of his plans, motives, and visions in this exclusive interview:
Q: Michael,
what especially enticed you to head CNS?
A: To start
with let me emphasize that I consider it a great privilege being appointed
new CNS President and as an integral part becoming Executive Director for
Cargo 2000, the global quality management system under the patronage of IATA.
Especially in sluggish economic times with just about every player in the
aviation and logistics industry struggling because of strong and gusty head
winds this responsibility will not be an easy task. My previous field of activities
in forwarding and airline industry is complementing my new duty at CNS. Before
joining CNS I was Managing Director and COO of LifeConEx, a joint venture
of DHL Global Forwarding and Lufthansa Cargo based in Plantation, Florida.
Now, by soon heading CNS I appreciate the chance to broaden my spectrum by
promoting comprehensive programs and solutions within CNS and IATA for the
entire industry, and not only on behalf of a single company as before. This
perspective indeed thrills me quite a bit.
Q: When commencing
your job next March what topic ranks on top of your to-do schedule?
A: It is
not one single issue that CNS prioritizes but a number of topics that we intend
to push forward for further improving the supply chain. Take the aforementioned
Cargo 2000 that shippers, forwarders and airlines can benefit from by both
saving money and enhancing the quality of shipment flows. The result will
be a better product that our industry delivers to the customer. One of the
major tasks on our agenda is therefore, to convince more industry partners
to embrace Cargo 2000. This we intend to achieve by demonstrating case studies
that visualize typical shortcomings along the supply chain and how implementing
Cargo 2000 as a tool can avoid them. Irregularities are an unfortunate part
of the daily working routine; we need to make them transparent by systematic
measuring in order to address them with continuous improvements.
Further we have to put focus on customer requirements, which is, by the way,
the central message for the upcoming IATA World Cargo Symposium. Up to now,
many supply chain participants are doing a good job in optimizing their own
processes, which, however, does not mean, that the sum of these many efforts
lead to a perfect transportation chain. Therefore, we have to work on a new
collaborative thinking by knitting together the different industrial partners
to develop joint solutions. IATA’s WCS in Bangkok will be an appropriate
forum for discussing this issue and presenting some encouraging quality partnership
projects.
Q: Supposedly
e-freight ranks high on your agenda as well.
A: It
certainly does. In the passenger business IATA was successfully able to drive
the implementation of electronic ticketing within a couple of years. Now,
in airfreight the implementation of E-Freight will not be easy because of
the complexity of the processes and the many players involved. But despite
all the challenges we are determined to push this issue ahead because it simplifies
the processes, saves money and leads to better results. Generally speaking
we have to enhance the automation of the cargo processes. There, I see a wide
field for leverage especially in economic downturns like today that inevitably
will trigger off new concepts in our industry.
Q: Looking
ahead at March 1, your starting day as CNS President. What will be your first
task?
A: To
participate in IATA’s third World Cargo Symposium which begins in Bangkok
March 2nd. There, I will be officially introduced, which will give me a good
start with the opportunity to meet many important stakeholders from a large
group of industry representatives and to learn first hand about more details
of the most prevailing industry agenda topics.
A good preparation for me as well for the upcoming CNS Partnership Conference
2009 from May 3-5 in California.
Heiner Siegmund
As
week three of that TSA 50% screening mandate for all USA belly cargo
grabs hold of air cargo, word up from most quarters that despite some
valiant effort all around, not to mention hopes and dreams mixed in
for accent, there are still are more questions than answers. |
Apple
A Day At
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