#INTHEAIREVERYWHERE
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#INTHEAIREVERYWHERE |
| Vol. 19 No. 59 | Monday
August 24, 2020
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Dave Brooks Look for Opportunities |
Dave Brooks assumed command of American Airlines Cargo in 1996 and continued at that post for one month short of 16 years, retiring in 2012. Right out of the gate, Dave led the charge for innovation at American Airlines Cargo, making it the first U.S. flag airline to offer e-freight internationally. Today Dave serves as a non executive director at Saudia Cargo. Ask Dave Brooks what he would like to see happen in cargo 2020 and the answer is immediate.  I would like to see active collaboration in the air cargo community on how
to address the shifting goods distribution environment on two fronts: (1) the effect of the emergence of the "e-commerce" business model which is emphasizing end-to-end piece-level shipment logistics with fewer intermediaries. (2) Air Cargo should seek understanding of the trends that may lead to big changes in where manufacturers choose to set up shop and therefore where new air cargo hubs and logistics centers may emerge. The worldwide acclaim for cargo is an absolute positive for the future of the business! Now is the time to market the sector's capabilities to stakeholders: governments, airports, private equity, customs authorities. Everyone's been jumping on the pharma bandwagon for the last 15 years. All eyes will be on how the vaccine is actually getting to the medical facilities around the world. So if you know you're ready for prime time this is the moment you've been waiting for. If you still have kinks in your pharma execution, better to focus on secondary products like supporting materials such as vials, etc. As 2020 unfolds, I can recall a similar eventful experience that impacted air cargo: 9/11, although the effect on the air cargo industry was the complete opposite from that time. There was a sudden increase in demand vs sudden safety-driven negative effect on demand after 9/11. The lesson for when this happens again is the value of resilience. The inhibitors of resilience are organizational bureaucracy, dependence on  legacy
infrastructure, and a tolerance for less than complete commitment to customer
service.Dave Brooks |
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 Vol. 19 No. 56 Vaccines Can Get It On American India China Boycott Takes Hold Letters for August 3, 2020 Good Guy Retires In A Minute |
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Publisher-Geoffrey
Arend • Managing Editor-Flossie Arend • Film Editor-Ralph Arend • Special Assignments-Sabiha Arend, Emily Arend • Advertising Sales-Judy Miller |
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