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   Vol. 15  No. 63
Wednesday August 17, 2016

Giant Korean Flies Niches

Giant Korean Flies NIche Markets

     Excess capacity is forcing Korean Air to focus on niche markets, and seafood exports from North America are to the fore.
      After uplifting 1.5m tons last year, IATA’s latest 2015 air transport statistics, published July 5, ranked KE as the fifth largest carrier in the world after FedEx (7.1m), UPS (4.5m), Emirates (2.5m) and Cathay (1.6m).
      KE bolstered its freighter network last summer with three new services, including a Chicago-Halifax offering in August. The latter in particular is proving highly attractive, not least because of the Canada-Korea Free Trade Agreement (CKFTA), Canada’s first free trade agreement in the Asia-Pacific region, which entered into force on January 1, 2015.
      “The Halifax route from Canada has been expanded in order to meet the increased demand of lobsters in Asian nations such as China, Japan, and South Korea,” a spokesperson told FlyingTypers.
      “Especially in 2015, the volume of lobster from Canada to Korea rose over 50 percent compared to 2014 due to the implementation of the FTA with Canada.”
      Looking more globally, the spokesperson said excess capacity had impacted yields and rates for all airlines. “Korean Air focuses on developing high yield cargo such as perishable, mail, and pharmaceutical goods,” he added. “At the same time, we are maintaining close ties with regular customers to secure a base demand.”
      A key contributor to KE’s cargo revenue remains the USA/North America region. “Due to stable freight demands on both sides, the USA/North America region is a major market for Korean Air,” said the spokesperson. “Even without considering the U.S. West Coast port strike effect, it still remains the biggest market, accounting for over 40 percent of Korean Air’s Q1 cargo revenue.”
      But the upbeat assessment of the USA/North America region is countered by the poor outlook on European lanes. The spokesperson said there remained clouds over the European economy, concerns that have been enhanced since the UK decided to leave the European Union in its June ‘Brexit’ referendum.
      “In 2016, there is an increasing anxiety concerning the uncertainty over the European economy,” said the spokesperson. “The EU Commission forecasted Europe region growth of 1.6 percent, 0.1 percent lower than the previous year, which also impacted the air cargo market. According to IATA’s report, Q1 traffic volume on the Europe lane has increased approximately 2 percent compared to last year, and it will be difficult to see any drastic market recovery for the time being.”
      The spokesperson also predicted a gradual slowdown in the growth of air cargo volumes in the Asia region. “There are continuous demands for airfreight in the Southeast Asia region with global companies building additional factories in Vietnam,” he said. “However, global trade slowdown seems to be much worse than expected and unfortunately, a positive outlook seems unlikely.
      “The decline in Chinese air cargo volume bound for the Americas and Europe region is also especially worrisome.”
      As for new services and investments for 2016, KE plans to introduce more cost efficient B777 and B747-8 freighters, replacing older B747s and resulting in a much younger and more cost efficient freighter fleet. “We will utilize these new freighters to our long haul routes first to make the most of cost efficiency,” he said.
      KE is also continuing to expand its network to new markets such as Vietnam, Mexico, and Peru to find new growth engines. “And this year, we are looking at Columbia, Ecuador, and Iran as our next target market to further expand our network,” added the spokesperson.
Sky King

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