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Brendan Canavan,
the newly appointed president of UPS Asia Pacific,
has no doubts about where integrators will see
the fastest growth in the years ahead.
“Asia is
probably the most exciting part of the world
to be in now,” he said. “With a
weak U.S. economy and a problematic Eurozone,
all eyes are on Asia to lead the potential recovery.
“
The 31-year UPS
veteran recently replaced Derek Woodward as
the lead executive in an AP region that incorporates
more than 40 countries and territories for UPS.
“UPS’s
international operating margin is by far the
best in the industry and the Asia Pacific Region
is a key contributor to that,” he said.
Previously,
Canavan served as president of UPS’s North-East
District in Europe, based in Brussels, where
he led the realignment of the company’s
operations and the acquisition of Stolica, a
leading parcel and express delivery service
in Poland. Prior to that he managed Worldport
in Louisville, where he oversaw the integration
of Menlo Worldwide Forwarding, which UPS acquired
in 2004.
Canavan concedes
that realizing Asia’s huge potential for
UPS will require overcoming a number of challenges
in the current economic climate. “The
slow global economic conditions are an immediate
concern and we are working diligently to maintain
our service levels profitably,” he said.
“But in the long-term, we are focused
on improving our intra-Asia and global network,
rolling out technology enhancements such as
the new DIAD V, innovating new logistics solutions
for our Asian customers, as well as developing
and retaining our talent.”
This, he says,
explains why UPS invested heavily in two Asian
air cargo and express hubs at Shanghai and Shenzhen
even during the recession. “We expected
to reap the benefits of being ready when the
economy recovers,” he said.
He highlights
the rapid growth of the intra-Asia trade as
an area where expectations at UPS are high,
pointing out that volumes continue to grow faster
than trade with the rest of the world and already
account for more than 50 percent of all exports
in the region.
“As per
UPS’s Change in the Chain survey in 2011,
high-tech companies, for instance, are in favor
of intra-Asia trade and are focused on fulfilling
growth demand within the region,” he said.
“Trading plans in the next five years
show that more than half of the trade lanes
used by these companies will be primarily intra-Asia.
“With this
in mind, I remain cautiously optimistic of the
region’s growth and I’d like to
focus on developing our capabilities within
Asia, which include network enhancements within
our Asia lanes, technology expansion and building
healthcare solutions.”
UPS’s Asia
Pacific hubs are located in Shanghai, Shenzhen,
and Hong Kong, and the company currently has
an aircraft fleet of about 29 aircraft in the
region, with over 230 weekly flight segments
within Asia and over 160 international routes.
In total these flights serve over 20 airports
in Asia and over 370 internationally.
Canavan said UPS’s
brand has it well positioned to tap into demand
from Asia’s fast-growing middle class.
“It’s
projected that by 2020 more than 1 billion consumers
will come from China and India alone and UPS
is going to be prepared to serve those consumers,”
he said.
Most focus will
center on China, particularly its fast-growing
interior markets. “We grow and invest
wherever our customers need us to be,”
said Canavan. “We have long been exploring
expansion in tier 2 and 3 cities in China because
of their growth potential.”
The Chinese government,
which had been active in building infrastructure
that supports the logistics and transportation
sector, is encouraging this, he says.
“According
to China’s 12th Five Year Plan, the government
is working on enhancing its road and rail network,”
he added. “Some key targets include the
construction of a highway network to reach 83,000km
and the length of a high-speed railway to reach
45,000km—and plans to invest more than
RMB 1.5 trillion in developing the aviation
industry.
“All this
bodes well for UPS, which has invested over
USD$900 million in China since 2002.”
Apart from its
hubs for the region, UPS also uses six gateways
specifically for China located at Chengdu, Beijing,
Guangzhou, Qingdao, Shanghai, and Shenzhen.
“Our current infrastructure enables us
to serve more than 330 cities in China and we
are still on the lookout to do more,”
he said.
He identified
Chengdu as one of the main cities that is benefitting
from China’s ‘Go West’ campaign
to develop interior areas.
“Tax and
investment initiatives from the Chinese government
have seen many MNCs set up shop in this dynamic
city, making it a focal point of high technology
manufacturing,” he said.
“As trade
flow in the region increased tremendously, so
did the need for smart logistics solutions required
to facilitate it.
“Last year
we began operating flights out of Chengdu, and
we were the first international express carrier
to operate out of the Chengdu Shuangliu International
Airport. UPS’s Chengdu gateway will boost
the connectivity for western China’s business
and manufacturing communities to the world.”
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