Dubai Exclusive—Most
people inside and out of air cargo know Ram Menen, the amiable, long-time
leader of Emirates SkyCargo. He is always at hand in any industry situation
and has been recognized by every publication as an outstanding air cargo
leader.
But
what you may not know is that despite all the honors and the high flying,
jet-set lifestyle, which takes him globe trotting to destinations almost
as often as commuters drive to work, Ram keeps in close touch every
day with the cargo at Emirates’ main hub in Dubai.
We are not talking a phone-in, computer
spreadsheets or blackberry tweets, although Ram surely gets some of
that action as well.
What Ram does is what many air cargo people
have always done, starting with John Mahoney at Seaboard and later John
Grofik at PIA Cargo, Al Shea at Icelandair and Thor Kjartansson at Cargolux,
Vince Chabrol at Royal Air Maroc and Ed Chism at EK (JFK), and many
others.
Every day he can manage it, Ram reports
to an office he maintains inside Emirates’ huge Cargo Mega Terminal
in Dubai, the carrier’s main air cargo hub.
It may
seem a small gesture, but even today with all the techno gee-whiz ability
of IT, plus never ending meetings and strategy conferences, in 2011
nothing is better than face to face.
“I like to get the feel of the air
cargo – the rhythm of the freight moving about CMT to and from
destinations all over the world,” Ram said.
If you want to succeed in this business,
be where the money hits the tarmac, in and out of airplanes via the
cargo terminal.
But that is the way it is with the real
professionals, whether in baseball, soccer or air cargo.
They just make what they do look easy.
Ever wonder why Ram, in addition to all
the good he does for the industry at TIACA and IATA and elsewhere, has
also been kicking ass and taking names in this business for twenty plus
years at EK?
Well, just look again.
Take a few minutes and situate yourself
where a window opens up on a panorama of busy operations inside the
terminal, where all the best laid plans for air cargo either rise or
get stuck, and use your imagination.
That’s what Ram Menen does.
Every day.
We are always delighted on our trips to
various industry events when we have the opportunity to sit down and
pick at the brain of Ram Menen, Divisional Senior Vice President of
Cargo at Emirates SkyCargo.
While sitting in the exclusive and familiar
red booth at SkyCargo, we went over some new figures with Mr. Menen.
“A this very moment we are announcing
our results in Dubai.
“We had a growth of about 28 points
–7 percent in terms of revenue – and we had an 11.8 percent
growth in cargo volumes.
“Absolute numbers are around 2.4
million dollars in revenues and the weight is around 1.76 million tons.
“The company is declaring a profit
of 1.6 billion dollars, so this has been a spectacular year.
“It’s been a good half year
and a very challenging second half year.
“The China markets became quite
slow during the close of the last 6 months of our fiscal year, but the
rest of the markets were still strong.
“But then again, the sociopolitical
scene in the Middle East had created some challenges,” said Mr.
Menen.
Mr. Menen shared that the factor that
most affected Emirates’ bottom line was the rising fuel costs,
but the company was still pleased with the numbers posted at the end
of the year.
We can only assume that it is through
the dedicated team effort at SkyCargo that these achievements were made.
The future, however uncertain, can be made positive through effective
teamwork.
“I’ve been with Emirates for
26 years, and it’s always been: if you’re in the fast lane,
you can’t take your foot off the gas pedal.
“If you look at the last ten years,
we have had so many challenges thrown at us and you don’t have
time to recover from one as you go into the next.
“It’s a question of managing
through these things.
“The good thing is if you do it
often, you are much more experienced in dealing with situations like
that.
“You only get more daring,”
said Mr. Menen.
As for the preparing for the future, Emirates
seems to always be one step ahead.
“We can’t forget that the
21st century reality is a very different reality than what we have seen
in the last century.
“In this century, everything is
happening in real time.
“It’s a question of: are you
working and thinking in real time?
“It’s like a movie that you
are trying to watch in fast forward.
“The best part of it is while you
are seeing the movie, you are also writing the script, and there’s
no end to that.
“Whether the story is going to be
a good story or a bad story depends on how you write the story, ”
said Mr. Menen.
And perhaps, we thought, if given the
opportunity and the story isn’t where you want it to be, there’s
time for a short rewrite?
“Well, you don’t have time
for a rewrite these days. The world is moving too fast, so you have
to improvise,” said Mr. Menen.
We wonder, after so many years in the
air cargo business, of what he is most proud?
“There are several moments –
there is not one that I can actually pick up and pinpoint.
“Of course, being able to create
something like what we have here today with Emirates is tremendous.
“When I joined, there were no airplanes.
“From there, to have created a team
– I’m very proud of the team that we have.
“And more so, the friendships we
have built around the world.
“Now more than anything else, to
pass that knowledge on to the next generation is a very important part
of what we do.
“The industry has been extremely
nice to me, and whatever I can give back to industry is not going to
be enough.
“To me, life is like a relay race.
“We all get in there, take over
a baton from somebody, do our run, and hope we do a good run so that
the next person who takes that baton is able to pick up the speed and
run faster than we did.
“This is a relay race with no finish
line, and that’s life: it goes on,” said Mr. Menen.
Well, we truly feel that Ram Menen has
kept us all in the race, and lifted us at the same time.
Geoffrey/Flossie |