Last week we picked up
a copy of the “Official Air Cargo Europe” daily publication
commissioned by Transport Logistic Air Cargo Europe.
Printed on extra thick glossy stock, the
issue felt and looked wonderful.
But then we got to thinking: how can the
air cargo industry, which is attempting to project an image of sustainability,
allow itself to be presented to the great unwashed (at ACE) in a series
of printed issues that have the look and feel of having been printed on
what remains of the Black Forest?
Yes, FlyingTypers’ parent company
quit print a decade ago, so perhaps we are a bit sensitive on the subject,
but we think it is past time that air cargo put its money where its mouth
is and insist that wasteful usage of paper to print industry news is not
consistent with the message that everyone in this industry—from
IATA to the airport sales club—is trying to get across.
We must accelerate our effort to get as
much paper out of the air cargo business as possible, because still today
in 2015, despite all our efforts, our industry continues to sink beneath
an avalanche of documents every day.
If the legions of attendees and exhibitors
we saw who told us that they check their various mobile devices at least
two or three dozen times a day proves anything, it is that the future
of media in air cargo is digital, and the wasteful, daily-news-printed-on-slick-paper
nonsense at trade shows should be in the rearview mirror.
Geoffrey |
