We
sit outside on a shady patio Tuesday afternoon, after the official program
of CNS Partnership Conference ended as one of the longest-held traditions
at CNS continues in 2011—The SWISS World Cargo Press Roundtable.
The group headed by Oliver Evans, (right)
Chief Cargo Officer includes Jack Lampinski, managing director the Americas,
Annette Kreuziger, senior manager and head of marketing and our old
friend Bernd Maresch, who is passing the baton to Annette, having established
his own firm, Hans Mars.
Oliver starts by expressing satisfaction
with “the opportunities to work together with members of the Lufthansa
Cargo Group while maintaining Swiss WorldCargo’s autonomy, brand
and organization that reflect Swiss values—quality and service.
“With a fleet of 26 long haul aircraft,
of which 25 are available to cargo, a milestone has been reached by
matching the number the erstwhile Swissair operated,” Oliver Evans
says.
That is no small potatoes.
Taking the sky back from the financial
debacle that was Swissair has been many years in the making, but today
SWISS is all the way back and as big as Swissair ever was.
“Cargo played a key role in the
results of the airline which made an operating profit of CHF 368 million
for 2010,” Oliver Evans assures.
“Cargo load factors were consistently
back to the 80% to 85% range,” we are told while SWISS WorldCargo
is continuing to focus on carrying quality cargo which requires the
special care and touch Swiss WorldCargo has been known for.
SWISS WorldCargo employs 310 staff worldwide,
and has outsourced operations to handling partners.
“We are consistently number one
in Europe for “flown as planned” on certified Cargo2000
routes and enjoy customer satisfaction and loyalty ratings of 88%.”
Despite these positive results, changes
in the organization have been made in order to “stay ahead of
the game” as Oliver puts it, continuing to streamline processes
and building a most diverse cultural, gender and experience based management
and workforce.
Lâlin Sabuncuoglu-Janssen
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This change management program has industry
veterans, such as Jack Lampinski the old cargo pro for example, side
by side with Lâlin Sabuncuoglu-Janssen, managing director and
head of area management Europe.
“The great advantage of such diversity
is that our team is able to engage with the customer in a unique way
reflecting the global nature of our business, bringing in the richness
of ideas and solutions available anywhere in the world.”
In response to our question, Oliver stated
“that network and fleet planning take into account cargo needs,
having a voice at the table, exemplified by a change of gauge for a
specific cargo requirement to move valuables, something unimaginable
10 years ago”.
“Global events have seen China slowing
down while business and operations in Japan were holding up well despite
acutely challenging circumstances.
“Next year in 2012 will see new
intercontinental destinations added in North America and Asia.”
At that point we can imagine that SWISS will be a bigger entity than
Swissair ever was.
“The core business remains airport-to-airport
services, therefore serving forwarders, but the specificity of the focus
markets requires closeness to pharma and banks to understand their needs
and develop solutions with the forwarder.
“Our e-freight strategy is to follow
a dual track, on the one hand preparing for 100% e-AWB in our home market
Switzerland by the end of 2011, and on the other ramping up volumes
of e-freight with selected high volume shippers and forwarders on all
certified lanes to or from Switzerland,” Oliver Evans assures.
Ted/Sabiha
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