(Lisbon
Exclusive)—We
attended the Annual General
Meeting of EMO Trans in Lisbon,
which occurred hot on the heels
of IATA WCS in Doha. IATA WCS
was full of big thoughts and
sky-high sessions and speeches,
but speaking with busy Joachim
(Jo) Frigger, CEO, EMO, what
is most compelling is the direct
hands-on attitude.
In
the interest of eliciting a
short answer whilst also leaving
some oxygen in the room for
others, we ask Jo:
Given
two minutes to speak to people
in transportation what would
you tell them about EMO Trans?
Jo,
who is certainly among an elite
group of very successful business
leaders in air cargo today,
says it plainly.
“I
don’t need two minutes
for that,” he asserts.
“Emo
Trans is a privately-held, midsize,
financially strong, independent,
service-oriented freight forwarder
with an extensive global network
run by professionals.
“Our
priorities for 2013 are for
further consolidation of the
group and planning for more
growth. ”
“The
year 2012 was not as strong
as 2011, but still a very good
year for EMO Trans; we opened
new offices in the USA and abroad.
“In
terms of global markets, Europe
is still high on our agenda
as is Asia and Latin America.
“Africa
is undervalued, offers many
opportunities, and needs more
attention.”
“My
fundamental approach has not
changed; success is in the uncompromising
service provided to our customer.
“The
changes in our business have
been the rapid development of
IT and communication tools for
better productivity and customer
service.
“But
there are still a lot of people
who do not understand the true
role of the freight forwarder.
“We
are the important link between
shipper, consignee, and the
carriers.
“The
partnership with carriers is
just as important as the partnership
with our customers.
“Our
strength lies in the accurate
evaluation of the needs and
capabilities of all parties.
“Everyone
needs to run a profitable business.
“The
freight forwarder’s role
has changed over the years in
as much as today we are more
involved in providing information
to our customers about the location
and inventory of their cargo.
“Freight
forwarding is essentially a
non-asset operating business
and we are evolving more into
asset driven operations.”
Aside
from delivering news on EMO,
Jo has a few words for those
interested in pursuing a freight
forwarding career.
“I
would encourage anyone who wants
to understand the workings of
global trade to enter a career
in international logistics either
on the freight forwarder or
carrier side, and not only for
air transportation.
“To
me, the most exciting part of
this business has always been
to be involved in all facets
of the global market and transportation.
“You
get around in the world and
meet a lot of interesting people
that way. “Unfortunately
our own industry does not promote
this enough to attract young
people to join our profession.”
Jo
Frigger says he attends air
cargo industry trade shows and
other events “with limitations.”
“I
think a lot of them are a waste
of time.
“We
are present at the Munich and
Shanghai Transportation exhibitions,
CNS, AFA events, and a few others.
“These
shows are always interesting
because we meet new people and
familiarize ourselves with the
newest technology.
“I’m
not sure what should be eliminated
at these events,” he smiles.
“Maybe
the long boring speeches, but
certainly not the after hours
get-togethers, where people
bond with each other.”
This
year as EMO conducted its AGM
in Lisbon, Mr. Frigger lets
it be known that the event’s
location sends a message:
“We
believe in the European market.
“Portugal
is one of the troubled countries
in Europe, but I believe that
there is still a lot of business
here.
“In
point of fact the Portuguese
as well as the other European
people will move forward despite
present difficulties. Europe
is more than an economical alliance
with the present financial problems.
“Today’s
Europe is a beautiful place
with more than 500 million consumers
who can travel from Narvik to
Sicily and from Lisbon to Gdansk
without showing a passport.
“I
am old enough to remember when
we were shooting at each other.
“Thankfully,
today we have peace and can
focus on more pleasant matters.”
“Our
boat cruise across beautiful
Lisbon Harbor and the Taugus
River departs at 7:00,”
Jo Frigger smiles.
Geoffrey/Sabiha
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