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  oday’s 
        international trade demands the traded goods arrive just in time—safely, 
        securely, in an increasingly sustainable manner and, more than ever, at 
        reasonable costs. Economic factors are not just keywords; they set the new “norm” 
        throughout the logistics industry.
 All of this brings along cost increases, especially outside of the flown 
        portion of the supply chain, so the air freight industry must learn how 
        to address these changes in a landscape of increasing competition with 
        other modes of transport.
 
     Shippers have been under pressure 
        to cut distribution costs. However, airfreight remains indispensable 
        and is the best choice of transport for higher values and smaller quantities.
 Sensitive cargo also prefers the air.
 As the air cargo industry increases its 
        importance, so does the need for skilled freight forwarders, which are 
        able to cope with the high pressures of delivering goods in a customer 
        oriented or customized manner.
 Freight forwarders thrive at skillfully 
        answering their clients’ needs and consistently delivering the best 
        combination of price and quality.
 
         
          | Forward 
            To Some Important Points |       Today, thanks to a more efficient 
        routing network and logistics instruments, the exporter's goods may become 
        more competitive in new markets. Throughout the years, freight forwarders 
        have developed their skills and constantly improved them.
 They offer a large variety of value-added 
        services (see the description of services on the FIATA website).
 All this happens in compliance with a tremendous 
        and increasing need to deal with the complexity of more and more stringent 
        safety and security requirements.
 Forwarders meet these challenges through 
        the use of contemporary methodologies, techniques, and precious know-how.
 The forwarder serves the global trade by 
        procuring added value, which goes far wider than arranging for international 
        transportation and Customs.
 The forwarder has become in recent years 
        the main facilitator of international trade and is thus placed at the 
        heart of international goods traded.
 
     Since the 2008 financial crisis, 
        the air cargo industry has been stagnant and has experienced very little, 
        if any growth. According to Air Cargo Management Group (ACMG), air freight 
        traffic declined about 1 percent from 2010 to 2011, and annual growth 
        averaged just 2.6 percent from 2001 through 2011, this was less than half 
        the historic rate. Additionally, major air cargo carriers saw a decrease 
        in cargo revenues. Delta Cargo experienced cargo revenue decreases 
        of 5 percent, which culminated into a 53 million dollar loss compared 
        to the previous year.
 One of the stronger cargo handling airports 
        in the world, Singapore Changi Airport, handled 152,800 tons of airfreight 
        last September, which was a shocking decrease of 2.5 percent year over 
        year.
 
         
          | Can 
            The Stagnation Be Reversed? |     FIATA takes the view that newer avenues 
        of collaboration must be explored and both freight forwarders and airlines 
        must become more forward thinking in their collaboration. We need to make 
        the right investments in technology, especially in the development of 
        eCommerce tools, and adopt less cumbersome and less costly modus operandi. 
        There still is too much bureaucracy and paper surrounding the air cargo 
        supply chain.
     In 2013, the International 
        Air Transport Association (IATA) acknowledged freight forwarders’ 
        functional change and recognized that they are an integral part of a sector 
        that successfully transports goods worth $5.3 trillion every year. IATA understands the importance of working 
        with FIATA to achieve greater efficiency for all partners in this crucial 
        business.
 IATA’s Director General, Mr. Tony 
        Tyler alluded to the critical role that freight forwarding plays within 
        the air cargo industry when he spoke at the 2013 FIATA World Congress 
        in Singapore.
 Many of FIATA’s practitioners do not 
        utilize only air transport, as FIATA is well represented in all modes, 
        but it is unquestionable that airfreight is paramount in the development 
        of the international trade. Mr.      Tyler’s 
        message intelligently explored all the areas that are susceptible to producing 
        greater efficiencies in the industry, increased savings, and a more effective 
        approach to security and facilitation.
 He identified the opportunity of enhanced 
        collaboration with FIATA as an element that could be crucial to the success 
        of both organizations.
 Inter alia, Mr. Tyler stated:
 “That’s our common case 
        for working together to deliver fundamental changes that will protect 
        air cargo’s value proposition to its customers. Instead of talking 
        about how we divide the pie amongst ourselves, we need to focus on how 
        we can best grow the size of the pie together. I am here today to reassure 
        you of IATA’s commitment to work in partnership to deliver the solutions 
        that will secure the future for air cargo.”
 
         
          | Who 
            We Are Today & Tomorrow |       FIATA consists of small, 
        medium, and big freight forwarding companies in an increasingly competitive 
        market. Focusing on efficiency and win-win situations 
        for all involved business partners goes in line with reasonable investments 
        that both forwarders and airlines are called to make in the near future, 
        inter alia in the area of paperless trade.
 The air cargo supply chain is today so interconnected 
        that no single party has the resources to expand autonomously.
 This is just a fact of life and all must 
        learn how to live with it.
 The importance of the air freight sector 
        is constantly monitored by FIATA. FIATA’s Air Freight Institute 
        (AFI) has developed on-going relationships with an exceptional number 
        of stakeholders in the air transport industry, from non-governmental organizations, 
        special interest groups, government bodies, regulators, carriers, shippers, 
        consignors, customs groups, legal specialists, cargo risk underwriters, 
        and technology providers.
 It is a complex galaxy of interests where 
        FIATA sits perfectly at ease.
 From this position it can greatly contribute 
        to the improvement of air cargo throughout the world and it will gladly 
        do so, provided the requests and measures make business sense and are 
        not expected to come from one side only.
 
         
          | FIATA 
              & The Bigger Family  |       FIATA also works closely 
        with other air cargo industry related Associations in a collaborative 
        coalition formed in 2010, the Global Air Cargo Advisory Group (GACAG). 
        The group consists of IATA, the Global Shippers 
        Forum, the International Air Transport Association (TIACA), and FIATA. 
        The four Associations work together to ensure the air cargo industry has 
        a strong, unified voice, allowing for much stronger advocacy outcomes 
        when working with worldwide regulatory authorities.
 GACAG's current focus is air cargo security, 
        e-commerce (this Task Force is actually led by FIATA), Customs and trade 
        facilitation, and the sustainability of the global air cargo industry.
 On top of FIATA’s advocacy efforts, 
        we also co-deliver a training program with the International Civil Aviation 
        Organization (ICAO) about the proper handling of dangerous goods cargo.
 FIATA, alongside ICAO, strongly believe 
        in the benefits of training as a means to ensure a sustainable and secure 
        industry future. This is but one of the initiatives in training, which 
        is traditionally one of the strongholds for FIATA.
 
         
          | Better Relations 
            Grow Business |        Our constituents strongly 
        believe that the relationship between airlines and freight forwarders 
        is crucial for trade. The efficient delivery of airfreight services 
        is unavailable without a well-functioning relationship between airlines 
        and freight forwarders.
 This is however in need of profound changes, 
        which are felt by all FIATA members and a number of airlines.
 This was the reason why FIATA and IATA have 
        started working on the air cargo modernization program.
 After Tony Tyler’s words in Singapore:
 We all recognize that we need a modernized 
        relationship that helps build trust and treats the Forwarder-Airline relationship 
        as a partnership of equals.
 That will lead to the enhanced cooperation 
        that will help industry adapt to the momentous changes it faces.
 This is a modernization path with many facets, 
        where technology will also play an important part.
 
       FIATA hopes that this will 
        come to fruition soon; FIATA Members have been and are ready to play their 
        part in full. Obviously, this does not depend exclusively 
        on FIATA, as IATA must live up to the promise made by its CEO by swiftly 
        embracing the way of simplification and modernization together with us.
 
 Rodolfo Sagel
 Mr. Sagel serves as Chairman of the FIATA Airfreight Institute.
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