“Without
a doubt,” Cargo Network Services (CNS)
President Lionel van der Walt declares,
“The year 2017 will bring unprecedented
change in USA.
“It’s still unclear how all
this change will unfold and impact our industry.
“As
with most things, I expect some of it will
be to our benefit and some will not.”
Change
Is Opportunity
“Personally, I believe that with change
comes opportunity.
“The
challenge, especially with change that initially
appears to have a negative impact on us,
is to identify the underlying opportunities
that invariably lie hidden below the surface.
“I
agree full-heartedly with Tom Friedman,
who writes:
“‘America
still has the right stuff to thrive. The
U.S. still has the most creative, diverse,
innovative culture and open society, in
a world where the ability to imagine and
generate new ideas with speed and to implement
them through global collaboration is the
most important competitive advantage.’”
Air
Cargo Awareness Campaign
“The importance of our sector and
its impact on the U.S. economy and GDP is
unquestionable.
“So
for 2017, we are taking a proactive leadership
role at CNS.
“Right
now Team CNS is at work developing an awareness
campaign that targets both government officials
as well as end consumers in the U.S.
“CNS
believes consumers are just as important
to focus on as our Air Cargo Aware effort
and government decision makers.”
No
More Taking Air Cargo For Granted
“Most end consumers,” Lionel
insists, “especially newer generations
that will play a key role in the future
of our country, hardly ever give much thought
to the critical role air cargo plays in
their daily lives, such as the clothing
they wear, the electronic goods they rely
on, the health care they and their loved
ones depend on, the concerts and sporting
events they enjoy, the fresh foods they
rely on, the flowers they send on special
occasions, and the list goes on.”
Pushing
The Right Buttons
“In 2017 in many parts of the world,
daily needs are available at the push of
a button or a short trip to the local store.
“Little
to no thought is given across the spectrum
to the fact that these goods and services
have been made possible by an intricate
air cargo value chain that operates twenty
four hours a day to ensure these products
and services are all available, all the
time.
“As
an industry, we need to ensure that everyone
sees this hidden value and understands how
different their lives would be if this value
chain did not exist.”
Awareness
Starts At The Airport
“It always amazes me how many people
transit through our major gateways such
as MIA, JFK, LAX, ORD, etc. and don’t
know that a few feet away from them there
is a frenzy of air cargo activity taking
place.
“Even
more so when in the air—literally
below their feet tons of goods are being
transported, but they have no clue it is
there.
“At
CNS we intend to change this situation with
some new thinking and outreach!”
Change
Is In The Air
“CNS proposes an awareness effort
focused toward government that will underscore
the value that air cargo delivers in the
U.S. at a national level, and a deep dish,
ongoing look into the value that air cargo
brings at a regional level.
“Our
effort will target key air cargo hubs such
as MIA, JFK, ORD, LAX, etc.
“In
our view, each of these locations has a
separate air cargo personality/identity
that will be emphasized as part of the campaign.
“For example, MIA is the U.S.’s
fresh produce and pharma hub.
“We
want to collaborate closely with the respective
airport authorities and air cargo associations
to ensure that our messaging, statistics,
etc. are accurate and aligned with their
respective business strategies. In parallel
with this, we will be working to develop
an effective communications and media strategy
to ensure that our target audience will
see these messages and any interested parties
will have access to the information.”
The
Vision Thing
“The vision is to have a portal where
we build interest in our industry and where
people can freely access and retrieve information.
“The
CNS mission in 2017 and beyond is to advocate
for positive change in our industry.
“In
terms of the consumer campaign, we intend
to develop key messaging that once again
ties into the respective airport’s
‘personalities,’ raising awareness
and hopefully touching the heartstrings
of consumers.”
Air
Cargo On The Main Deck
“Our communication channel is purposed
to make the air cargo key message visible
in and around passenger areas at airports,
e.g. video messages on monitors, posters
along walkways and on pillars, etc.
“We
will also aim to target airport and inflight
magazines.
“Here,
the primary objective is about awareness;
to enlighten consumers to ‘see &
learn’ about our industry as never
before.
“What
air cargo delivers and what our business
means—including the value of providing
local jobs, value of goods transported etc.—will
highlight this effort.
Passion
For Air Cargo
“Never before in my lifetime have
I had the privilege to work with such passionate,
committed, and innovative colleagues,”
Lionel assures.
“I
have no doubt that with continued cross
industry collaboration we are well positioned
to capitalize on the opportunities that
await us in 2017.”
Feels
The Need To Educate
“One thing is certain, though, the
role of CNS and its various industry association
partners as educators and influencers is
going to be more critical than ever.
“With
all this change it is going to be imperative
that regulators understand what is at stake
when they are making decisions, many of
which will impact both directly and indirectly
on our value chain.
“Understanding
is the common thread across all decisions
that will be made this year; we need to
ensure that decision makers are aware of
and understand the significant value that
air cargo delivers and how their strategies
will affect this critical value chain.
“To
be sure, the vital role of air cargo is
not always as apparent to regulators and
decision makers as one might think, so there
is an import role for us to play here.
“We
need to ensure that they get our information
and are factoring air cargo in a true light
into their decisions.”
The
Global Conduit Is A Driver of Life
“Air cargo is a conduit for global
and U.S. trade, supporting and creating
millions of jobs.
“IATA
says, globally, when measured by value,
over a third of internationally traded goods
(35 percent) get to market by air.
“That
percentage adds up to $6.8 trillion of goods
being transported by air.
“Another
report underscores that in the U.S., air
cargo transports over $ 1.7 trillion worth
of goods, approximately 39 percent of U.S.
trade by value, and supports approximately
21 million jobs.”
Looking
For A Few Collaborations
“CNS welcomes anybody who might be
interested in collaborating with us on this
project, Lionel declares.
“FlyingTypers readers are welcome to get in touch with
CNS, be it airports, local associations,
service providers, etc.
“This
is a collaborative project and we are open
to hearing what people think about it. We
are also currently looking for investment
partners that will help us cover costs.
“Any
interested parties can contact me directly
at lvanderwalt@cnsc.us or on my direct line
at the office at: 786-413-1010.”
CNS
Partnership Conference 2017
“Our
upcoming annual CNS Partnership Conference,
which is scheduled to take place in Orlando,
Florida, April 30th-May 2nd, promises to
be a real humdinger,” Lionel said.
“We
have a packed agenda that is focused on
preparing the industry for tomorrow’s
reality and changes.
“Sessions
include a shippers’ panel moderated
by Roger Spoel, Policy Manager at the European
Shippers Council, economic updates delivered
by IATA’s senior economist, George
Anjaparidze and Managing Director at Logistics
Capital & Strategy LLC Brian Clancy,
a session on the future of sea freight and
its impact on the air cargo industry by
Michel Looten, Director Maritime at Seabury
Group, and what I expect to be a very informative
panel discussion on cargo industry transformation,
moderated by Glyn Hughes, Global Head of
Cargo at IATA.”
The
Usual Suspects
Panels include respected thought leaders
and well known industry people such as John
Dodero, Vice President of Engineering at
UPS, Zvi Schreiber, CEO at Freightos, Eytan
Sheetrit, CEO at CargoMatrix Inc., and Zeke
Ziliak, Executive Account Manager at PROS,
Inc.
“An
impressive lineup will undoubtedly stimulate
much discussion!”
CNS Partnership
Conference information found here.
CNS
Mini-Me March Gatherings
“We’ve extended an invitation
to all to join us at our upcoming Technology
and Data Quality Mini Conference scheduled
to take place in Miami, March 1st-2nd.
“That
event is focused on airlines, government,
ground handlers, IT providers, and trucking
companies.
“Our
look at Data Quality is designed to provide
a unique platform for industry professionals
with a stake in e-Cargo to learn and implement
best practices for data accuracy and
efficient transmission of electronic messages.
“Takeaway
for delegates include the latest thinking
in terms of standards, business processes,
and IT solutions.
“Data
Quality content will touch on key subjects
impacting practitioners that are implementing
e-AWB, as well as the upcoming U.S. Customs
and Border Protection implementation of
mandatory electronic export in ACE in 2017
as well as TSA’s ACAS program.”
eAWB
Forwarders On The Half Shell
“Later that same week, we are hosting
a forwarders’ eAWB Data Quality Workshop
at the same location in Miami.
“CNS
has tailored two sessions on Friday,
March 3rd, specifically for freight forwarders.
“Participants
will have the opportunity to learn best
practices for data quality in the world
of electronic messaging as well as correct
and accurate issuance of an FWB (MAWB),
FZB (HAWB), and Electronic Consignment Security
Declaration (e-CSD), amongst others.
“Arnaud
Lambert, IATA’s Cargo Business Intelligence
subject matter expert, will be lead these
sessions,” Lionel van der Walt concluded.
Constant
Contact
“Space is limited for both events,”
Lionel reports.
Details of
the mini-conference and the forwarder eAWB
Data Quality Workshops can be viewed here.
Geoffrey