Lifting IST Saudi Airlines Cargo extends money saving Belly Flex
lift to key destinations in its global system.
As
he moves about Air Cargo India (ACI) this week in Mumbai, Peter Scholten,
Saudi Arabian Cargo Company (SACC) VP Commercial, is one executive with
a lot of ideas.
Scholten, who climbed onboard the Middle
East carrier in October 2010 to shake things up, think outside the box
and otherwise turn things around for this fabled legacy carrier, has
worked to bring the Saudi Cargo climb to new destinations with an emphasis
on innovation, process and services.
Sure, Saudi Cargo has freighters, but
one close look at the airline quickly reveals that the Jeddah-based
carrier also fields a fleet of 125 passenger aircraft serving a rapidly
expanding global network of 85 destinations, adding up to 75 freighter
departures and 400 passenger flights per week (not including a massive
domestic network of 25 cities from Kingdom of Saudi Arabia).
Mr. Scholten thinks he has figured out
an immediate and definitive answer to one of the oldest and most basic
questions he and others in air cargo are asked every time they are out
in search of more air cargo.
“How about a better rate?”
If he is right, Mr. Scholten could dramatically
bump up the action and maybe even change the landscape and business
for Saudi Airlines Cargo.
“This company has the resources
and the will in 2012 to regain its former top position in the region,”
Peter said.
“We are calling our new initiative
to extend our reach in air cargo ‘Belly Flex.’
“The Belly Flex product is a pricing
solution for normal sized cargo that can board any Saudi Arabian (SV)
passenger plane.
“Belly Flex delivers dramatic savings,
offering an economic solution for non-critical cargo.
“Our main focus is on destinations
from KSA (Kingdom of Saudi Arabia) for origins both served by freighters
and our passenger network.
“Belly Flex rates can be shipment
ex HKG or BRU on freighter connecting to CAI from KSA (Kingdom of Saudi
Arabia), or on belly from BOM or LHE connecting on pax flight to IAD
etc.
“Of course, we are also offering
the rate for local cargo ex KSA.
“Transit time from KSA starts 24
hours after the actual arrival of a consignment at the hub, meaning
on average it is four to eight days from origin to destination.
“But cargo will be faster as space
is available.”
Mr. Scholten has some 20 years global
experience in international aviation and transportation management,
including 14 years as regional VP on different continents for Martinair
Cargo.
He has also worked the forwarder side,
having spent five years as Managing Director of Road Air Flora, a leading
freight forwarding company in the Dutch perishable market.
So having been on both sides of air cargo,
he has had his shares of ups and downs.
“The year 2011 was a tough year
with overcapacity, declining cargo volumes since July and pressure on
rates in the major market.
“The bright spots in 2011 were the
emerging markets in Africa, India and South America.
“Contrary to the global market developments
at SACC, we saw an average growth of 30 percent in our scheduled cargo
services since June 2011, when we added 2 freighters to our network.
“Our charter business grew explosively
to 75 percent last year, which confirms our definite return in this
market segment.
“SACC will continue to build our
charter fleet in order to grow in the market.
“We have three B747-200s now and
number four will arrive soon.
“Later in the year, a B747-200F
from SVs own fleet will come back in service.
“By the end of December 2011, SACC
achieved a major milestone with the implementation of Cargospot.
“We are also at work improving the
major hubs in RUH, JED with investments in equipment, IT and by bringing
in international experienced management.
“Looking ahead in 2012, SACC adds
new freighter services, including to DWC thrice weekly with B747 starting
in March.
“In
April 2012 we launch freighters to SGN twice weekly (B747); ACC once
weekly (B747); VIE twice weekly (MD-11), and FRA four times weekly (B747).
“With our flexible freighter fleet
we foresee further growth in the charter market.”
Peter Scholten made headlines at a conference
last year stating:
“China Will Make It & The
Arabs Will Fly It!”
We wonder if he still feels that way,
especially with the current dip in the action going on with China cargo
right now.
“Absolutely!
“Besides SV, the likes of EK, QR,
EY are in both passenger and air cargo; the Gulf carriers are taking
on the old established players in Europe and USA.
“The Chinese will continue to make
the products, partly in China but also outside in other countries in
Asia, Africa and South America.
“Just look at the major investments
the Chinese are making in the developing countries.
“Ten years from now, China will
be the most powerful economy in the world.
“The fact that Europe and to a lesser
extent the USA are in a dip doesn't stop the growth and developments
in Africa, Asia, the Middle East, and South America.
“The Chinese have a (long) long
term vision.
“Their horizon is 10-20 years and
they invest where they see the future now.
“The current dip in exports from
China to Europe and the USA is due to slow economies, however the exports
from China to the developing countries grows significantly, as do the
Chinese imports from Europe and the USA.
“And of course SACC will continue
to fly all this,” Scholten laughs.
Summing up his fast start to 2012, Peter
Scholten says:
“Saudi Arabian Cargo is heading
in the right direction.
“We still have a long way to go,
but things are definitely improving.
“It is very encouraging to see the
massive growth in business with the global top 10 forwarders.
“We have signed up quite a lot commitments
for 2012 already.
“Financially our company is very
strong and solid.
“In a difficult year as 2012 it
surely helps us as we are a safe choice for our clients.
“We are there for the long term.
“SACC comes from the oldest legacy
carrier in the region and is home to the largest economy in the Middle
East.
“The economy of Saudi Arabia is
booming and the young population is growing rapidly.
“Saudi Arabia is a G20 member and
very stable during the recent Arab spring.
“The government will invest some
$400 billion in economic developments in the country in the next few
years.
“For Saudi Airlines Cargo Company,
our goal is loud and clear; we want to be amongst the top 15 players
in the industry in the foreseeable future.
“We have started our journey and
are very determined to reach that goal,” Peter Scholten said.
Geoffrey/Flossie |