“For
American Airlines Cargo, 2016 was a year
full of accomplishments—and we’re
proud to say it,” AA Cargo President
Jim Butler told FlyingTypers.
“Our
success really underscores that the investments
we made to improve our operation delivered
real value.
“We
introduced infrastructure and process enhancements,
backed by the strategic investments we made
in our aircraft and network.
“All
in all, we’ve been consistently delivering
an exceptional operational experience with
support from our remarkable field teams,
product specialists, and Customer Experience
groups.”
Thank
You Goes Wide
“We
can’t thank you, our partners, and
our customers enough for the multiple industry
awards, such as Cargo Airline of the Year.
I would like to personally thank the Airforwarders
Association for the James Foster Memorial
Award, which is a great testament to what
the team does each and every day to advance
American Airlines Cargo and the industry
as a whole.
“American
is winning as well with the youngest fleet
of any domestic carrier, adding its 150th
widebody.
“Our
new 787-9 is already making a name for itself
in Europe.
“We
have unique network connections and recently
announced new routes like Dallas/Fort Worth
(DFW)-Rome, Italy (FCO), and DFW-Amsterdam
(AMS).
“AA
has also invested in the tools and technology
needed to help streamline our business processes,
which benefits our employees and enhances
the shipping experience for customers.”
What’s
Next? Just Listen
“From
a cargo standpoint, we have big plans for
2017,” Jim Butler continues, “and
we know you’ll be pleasantly surprised
at the process and product enhancements
we’ll announce throughout the year.
“Our
enhancements are a direct result of feedback
we’ve received from customers and
our industry peers.
“We
experienced impressive eFreight year-over-year
growth in 2016 and we will continue our
focus in 2017 as it ensures faster delivery
times and the ability to support new technology,
making everyone’s job easier and more
efficient.
“Ecommerce
is also a growing sector full of opportunity
and we need to be a part of that growth.
“In
the end, it’s our people that we’ll
invest in most. Without them, we couldn’t
provide the top-notch customer experience
for which the industry has recognized.
“These
folks deserve all the credit for our success,
and I know they’ll continue amazing
me in 2017.”
Big
Move At AA Cargo
“We
have just moved our cargo headquarters building
to a new location in the DFW area that offers
our team a more modern setting with larger
meeting rooms and open work spaces.
“The
increased collaboration I have witnessed
in the first few days has exceeded already
lofty expectations.
“I am
confident this will translate into an even
more seamless customer experience.
“Of
course, you’ll see new routes launch
and more new aircraft delivered throughout
the year, maintaining our status of the
youngest fleet of the U.S. global carriers.
“But
our products are the core of our business
and we are constantly looking at ways to
innovate.
“This
year we added more service options out of
Europe by dramatically expanding our trucking
network and using London Heathrow to connect
across our extensive network.
“Our
temperature-control product is receiving
increased internal training to support its
market growth and CEIV efforts.
“In
2016, we added even more capacity to carry,
hold, and charge more active containers
than the previous year—and now offer
the full suite of Envirotainer products.
“With
the success of our PHL facility, we’re
growing our dedicated pharma spaces, most
recently opening one in San Juan (SJU).
“We
were also humbled to receive the DHL Care
Award, which was a huge and appreciated
acknowledgment of the quality of our temperature-controlled
program, ExpediteTC°.”
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Systemwide
Strength
“American
Airlines offers the best connectivity between
Asia and Latin America with service to 85
cities in Latin America and nine in Asia,
as well as all-widebody service to 72 unique
destination pairs and one stop connectivity
from our LAX and DFW gateways to GRU, EZE,
and SCL.
“We’ve
been investing heavily in people and equipment
to solidify our operation,” Jim noted,
“and to have industry-leading performance
that our customers can count on.
“Some
specific facility improvements included
new dock doors in Miami and a brand new
material handling system in Dallas, all
designed to speed transaction time for our
customers.
“From
small businesses to large organizations,
we want to be the carrier they prefer.
“We’re
committed to leading positive change and
exceeding expectations on a daily basis.”
Taking
eFreight & Other Issues All The Way
“The
recent success of eFreight is an example
of what can be accomplished if we all drive
toward solving some of the issues facing
the industry.
“Carriers
have made significant progress driving toward
worldwide adoption and I am proud to say
that our growth this year has materially
surpassed the industry standard.
“This
hasn’t been an accident.
“We
have worked with our customers to find ways
to move this initiative forward with the
ultimate goal of improving the accuracy
and speed of each shipment.
“So,
yes, as an industry, it’s increasingly
important for us to collaborate with each
member of the supply chain.
“To
grow, we need to better understand all needs
involved for participants in the shipping
process, whether that’s the forwarder,
manufacturer, or end user.”
Up,
Up, & Away!
“We
expect 2017 to be a year of growth. With
the addition of service to Sydney, Auckland,
and Tokyo-Haneda (just to name a few), we’ve
increased our reach with nonstop options
from the U.S., plus additional trucking
and interline options from these new destinations
to places we can’t necessarily touch
on our metal alone.
“Thus
far, we’ve seen an increased demand
for perishable goods (produce, meat, flowers)
and auto parts out of the South Pacific,
which is great news for air cargo as a whole.
“It’s
a great story for American and our customers,
as our network allows us to provide valuable
new trade connections between key markets
in Asia and the Americas.
“We’re
the largest operator of widebodies between
North and South America, and that’s
a big selling point for our customers.”
Regarding
their aircraft plan, American says that
it already fields the youngest fleet of
the U.S. global network carriers and the
new deliveries scheduled in 2017 will make
the fleet even younger, more modern, and
more efficient.
“We
expect to add 68 new planes in 2017,”
Jim said, “including our favorites
from a cargo perspective, like the 787-9,
with flights between Dallas (DFW) and Madrid
(MAD) and São Paulo (GRU).”
What
Needs To Change In Air Cargo?
“To
continue evolving, there are some basic
things we’d change in how we do business
from an industry perspective.
“And
it’s simple:
“We
need to continue collaborating with our
customers and adapting to new technology
that allows us to digitize our exchanges
with vendors and customers. These steps
mitigate risks during the communication
process while increasing customer value.
Doing so will ultimately lead to our overall
goal of increased visibility into the shipping
process and the faster transport of goods
for customers.”
Geoffrey