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   Vol. 15  No. 7
Monday January 25, 2016

From Phlat To Phat

From Phlat To Phat

Ravishankar Mirle     A pre-Chinese New Year peak season? Air freight managers certainly hope so. But while some Asian markets could see dynamic growth in 2016, the overall market is expected to be relatively flat.
     China’s official holiday celebrations to mark Lunar New Year in 2016 are due to start on February 7th and last until the 13th, but in reality many workers in coastal factories will depart for distant villages earlier than the 7th and return far later, if they return at all. The upshot for most production lines is a complete closedown for at least a week, but output levels are usually reduced for 3-4 weeks in total. For retailers, the race to get urgent products out of China before the shutdown is often intense and many fall back on air freight to ensure they have adequate supplies as the holiday approaches.
     Ravishankar Mirle, (right) Vice President of Cargo Commercial - Far East & Australasia at Emirates SkyCargo, told FlyingTypers that markets had been slow to pick up in the first weeks of January, “but we foresee a traditional pre-Chinese New Year rush for a very short duration.”
Frank Naeve      Mirle’s European counterparts echoed this prognostication. “We expect to see an increase in demand starting mid-January through to Chinese New Year,” said Frank Naeve, (left) Vice President Asia-Pacific at Lufthansa Cargo. According to Naeve, most of the extra freight would be moved through China’s main gateways, but he also predicted other markets, such as Vietnam and Singapore, could benefit.
     A spokesman for Air France KLM Martinair Cargo said this year’s early New Year (last year the New Year holidays started on February 18) would give January volumes a boost. “Chinese New Year will be sooner this year, with the main positive impact expected in January and negative impact expected in February, whereas last year the major impact was in March with a drop of the European market above 30 percent year-over-year,” he said. “More than ever the market is very volatile and difficult to predict, so it’s difficult to say what will be the intensity of the pre-CNY peak and how deep the drop will be post-CNY. As always, reactivity, more than forecasting, will be the name of the game.”
     Looking further forward, the spokesman also said air freight markets would have to cope with structural overcapacity during 2016, which would make maintaining yields difficult.
     Naeve said forecasting future air cargo demand was never easy, because total demand consisted of multiple markets with specific requirements driven by customers and industries. “So we need to understand these requirements and offer high quality products and services as well as remain flexible with our network so that we can tackle opportunities as they arise,” he said. “Generally, we expect a solid year. There are risks but also chances to further develop our business.
     “We think that China will remain a very important market and expect the performance to be better than some experts are expecting. In addition, Vietnam and Bangladesh offer attractive opportunities moving forward.”
     Mirle said he expected 2016 demand to be “relatively flat” overall, but predicted that Asian countries focused on manufacturing hi-tech commodities would see growth. However, he warned, “the challenge in 2016 in Asia will be the lack of consistent demand and shorter peaks.”
     He added: “There will be pressure on yield due to excess capacity and weakness in demand. However, at SkyCargo, our network, aircrafts and product offering are key elements which we will be leveraging to power our growth.”
     He also said that Emirates SkyCargo would continue to grow its capacity as the airline received new aircraft and expanded its facilities at Dubai International Airport. “We will also continue to expand our network and have already announced plans to launch services to Yinchuan (INC) and Zhengzhou (CGO) in China, and Panama in Central America, as well as Cebu and Clark in the Philippines in 2016,” he added.
SkyKing

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