Etihad
Lifts Off Large
commenced commercial operations in November 2003 and went on to become
the fastest growing airline in the history of commercial aviation. Abu
Dhabi, the capital of the United Arab Emirates, is the airline’s
hub.
Etihad’s fleet of 54 aircraft operates
close to 1000 flights per week, serving an international network of
64 destinations in 42 countries.
For Etihad Crystal Cargo and its top executive
Roy Kinnear, the arrival of two Airbus A330-200F freighters this year,
adding to two A300s and two MD11 freighters, was a huge milestone.
“The additional freighter capacity
has allowed us to expand frequency on key markets and to launch six
new freighter routes (including Hong Kong and Beijing) bringing the
total destinations served to 24. We are confident these aircraft, owned
and operated by Etihad Crystal Cargo, will further push our business
forward,” Mr. Kinnear said.
Roy
Kinnear
Senior Vice President
Etihad Crystal Cargo
FT: What
are the near term and long term plans for Etihad Cargo?
RK: We
are currently operating six freighters: four leased and two owned and
operated. Our strategy of using the freighters for feeding and de-feeding
the airline’s belly hold capacity continues, however the rate
of growth of dedicated cargo capacity over the short term is strong.
Etihad Crystal Cargo will take delivery
of a Boeing 777 Freighter in June 2011, offering further opportunities
to expand frequency and broaden our footprint in growth markets.
Etihad’s plans for aircraft deliveries
between now and 2020 will provide another step in our growth, enhancing
both schedule frequency and destinations. We are also set to launch
our first service to Incheon, South Korea. We are continually reviewing
expansion plans with a focus on various destinations in Africa.
FT: What
do you expect in terms of future air cargo growth—and what will
drive that growth?
RK: We
expect to see a capacity increase of approximately 15 percent, year
on year.
In the long term, the greatest areas of
opportunity determine our growth plans. As markets mature and evolve
from producer to consumer/growth markets, for example Vietnam, Indonesia,
Egypt, Turkey and South Africa, we will focus on those important markets.
FT: What
is your absolute top priority right now?
RK: My
top priority is extending the wave of record tonnages for Etihad Crystal
Cargo and, knowing the cyclical nature of the business, making strong
tactical changes during these positive times. The success of new routes
such as Hong Kong, Beijing, Lagos, Addis Ababa, Erbil and our newest
destination Seoul is essential to the growth plans for Etihad Crystal
Cargo and the airline’s plans for achieving profitability in 2011.
For Etihad’s cargo business, the top priority is playing our part
in meeting Abu Dhabi’s 2030 Vision. This will include opening
a new cargo facility in Abu Dhabi, scheduled for completion in 2014,
and ensuring our existing cargo facility operates at full capacity.
FT: How
much is Etihad’s business driven by the airline/forwarder partnership.
What percentage?
RK: Our
business is almost entirely interdependent with the forwarding community.
There are a number of specialist industries, such as produce and pharmaceuticals,
where the end customer takes a more prescriptive role with carrier choice,
but in general, we work with our forwarding partners on finding joint
solutions. Having attained a significant scale, we now manage programs
with several key global multinationals. We also have a thriving charter
and special projects desk as part of our Freighter Operations team,
which uses our own flying and also leverages supplier relationships
to find part- and wholly-dedicated flying capability for customers.
FT: How
will the airline/forwarder arrangement succeed in the future, faced
with the challenge of the integrator?
RK: There
is clearly room for both models. As logistics departments in manufacturing
companies continue to enhance their capabilities, fully outsourced approaches
will become less common and we expect there will be a greater desire
to engage with carriers. Forwarders will continue to provide the full
range of services and in general, airlines won’t be largely involved
in this market sector. Schedule will remain one of the most important
criteria for air cargo, so it is important to understand that schedule
is not just about door-to-door timing. Customers
still look for direct routing, and hub approaches taken by integrators
don’t always offer the quickest or most direct approach.
FT: Is
the integrator emerging as possible service partner adding their service
into yours in some fashion?
RK: We
currently carry business for integrators and the simple bilateral interlining
approach can work well. The challenge
is aligning the need for service and uplift standards relative to the
airport-to-airport pricing and cost models.
FT: What
new services, construction, products, etc. have been instituted?
RK: Since
the airline launched seven years ago, the key focus has been on expanding
our network, so enabling the hub in Abu Dhabi to meet growth has been
a key step in our progress. We have evaluated a number of key strategic
opportunities to benefit the business, such as the new cargo facility
in Abu Dhabi, scheduled for completion in 2014.
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FT: What
irritates you most in air cargo. Why? What would you like to see changed?
RK: As
an industry, we need to attract new talent to keep the momentum. Cargo
is a great business, a bellwether of global trade, an economic engine
and a challenging, solutions-driven environment. Raising the profile
of the industry as a potential career is an opportunity for all of us.
FT: Where
is the air cargo business right now? How should the air cargo industry
conduct itself considering current economic, security and political
conditions?
RK: Current
cargo market conditions are positive, particularly given recent global
events and movements. The pace and growth
of volumes and yields are good. The infrastructure challenges of the
business such as security and electronic document acceptance remain
a huge obstacle requiring multilateral approaches. Cargo continues to
be a key component of airline business models and as a result, the pressure
to deliver means there are very few resources to spare in cargo departments
to dedicate to the common good. Those who can, and do, champion such
causes are certainly worthy of the recognition they receive. At a time
when there should be multilateral communication and advocacy, it is
harder for the industry to engage as a whole. It will be interesting
to see if the recent GACAG initiative, launched at the recent TIACA
conference, will come to fruition as this will be important for the
industry’s future. A level playing field regarding security and
related regulatory infrastructure is essential, not just across markets,
but even within markets themselves. Suffice to say there is an increasing
focus on global security and as regulations are tightened, we are fully
complying with governments worldwide.
FT: What
is your company doing in light of those conditions?
RK: Competition
remains strong; therefore we remain focused on delivering excellent
service today while investing in growth for the future. We are seeking
to achieve the best business outcomes by entering supply contracts that
give us flexibility to grow rapidly if necessary, but also allow for
rapid adjustment if the business cycle works against us. Diversifying
from larger but more volatile trade lanes such as Asia to Europe and
finding a larger number of niche business opportunities and routes has
served us well.
Geoffrey/Flossie
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