2010-Part
III
Reto To The Top At LH Charter
Reto
Rudolf Hunziker, who had gone global in reputation as marketing team
leader at the Sino-German all-cargo JV Jade Cargo based in Shenzhen,
has moved to his new post as managing director at Lufthansa Charter
Agency, succeeding Christian Fink who was upped and now has moved out
of day-to-day air cargo to an entirely new job at Lufthansa.
Before he departed, Christian sat together
with Reto for an exclusive Air Cargo News FlyingTypers up close
and personal video, which if you have not watched it yet is a good look,
(left) maybe even a 101 on how two executives can successfully engineer
an effective transition of power.
But as January gets deeper, that is as
they say, another story.
Reto Hunziger right now is most interested
in the here and beyond.
“From my impressions and working
as a colleague and partner
with Lufthansa Charter, what I can see is a first-rate team that is
both close-knit and effective.
“Christian has done an admirable
job here and the people are really wonderful.
“Sure there will be changes, but
I am a European and an air cargo professional who has benefited from
past years at Swiss World Cargo and also building my team, my family
(right) really, at Jade Cargo in Shenzhen.
“Our future is based on a global
vision with a local hands on, and to build strength upon strength.”
What you notice right away about Reto
is his up front approach to everything he does.
He wears how he feels and what he intends
to do, right where everyone can see it, clearly on his face as he speaks
from the heart:
"Physically I am in Frankfurt, as
I formally made my transition between the two positions in the first
week of January. Mentally and emotionally I feel as though I am now
at 30,000 feet somewhere between China and Germany with a bird’s
eye view over both operations.
“As I dive into my new world at
LCCA there are a handful of strategic initiatives that I am still assisting
my Jade Cargo colleagues with.
“I am quite lucky to have the opportunity
to make a gradual and thorough transition from one world to the next.
FT:
From your bird’s
eye view of 30,000 feet, what is your observation concerning the health
of the economy from the perspectives of a scheduled Chinese all-cargo
carrier and a Charter agency?
AP: It
could be worse. After having lived through the economic downturn of
the first half of 2009, I am thankful that we find ourselves in market
conditions, which can be described differently than simply “disastrous.”
By no stretch of the imagination are we out of the woods yet, but current
conditions are manageable and there is no reason that Jade Cargo &
LCCA can’t succeed in 2010.
FT: But
2009 couldn’t have been that bad ?
AP: Yes,
by the end of the year we had reason to celebrate. Even with the economic
recession, we actively managed the situation as best possible, leveraged
partnerships with our key customers, implemented a handful of strategic
initiatives with partner air carriers and managed to close the year
with a good result. Given the obstacles that faced us during the course
of the year, we were quite pleased with the final result.
FT: Will
Jade Cargo most likely experience the same success in 2010?
AP: Fortunately
Jade has a very strong team of management and staff. Given their current
course of direction, there is no reason that they shouldn’t be
in a position to further build on their success of the past year.
FT: What
impresses you as being different since you have joined Lufthansa Cargo
Charter Agency?
AP: Having
spent my last four years building a start up organization at Jade, I
have immediately been impressed by what it means to join a well established
organization at LCCA. The team is fully entrenched in their roles and
they have years of experience in conducting business in a predictably
reliable manner. Even though there are challenging goals ahead, the
environment is somehow more relaxed. Accordingly, I can already see
that I will be able to spend a greater focus on mid-term and long term
objectives than I did in my previous position.
FT: What
should companies begin doing differently in 2010 compared to last year?
AP: We
have something of great value that we didn’t have last year …
experience! The onset of the economic crisis took everyone by surprise
as there was no precedent for such an event in recent history. Now,
as we move into 2010 we all have personal experiences of what worked
and what didn’t work under the extreme conditions. It is the responsibility
of each and every individual to keep those lessons firmly in mind as
we move forward under less than ideal circumstances.
FT: “Less
than ideal circumstances?” Are you indicating that the world economy
is not in recovery mode in your opinion?
AP: “Recovery
mode” and “recovered” are two different things. From
my perspective, markets definitely have not recovered. And, although
we may be in a recovery mode in terms of key economic indicators, the
international transportation industry still has some very tough time
ahead in the coming months. Now is not the time for everyone to sit
back and relax.
(Geoffrey) |